1. Aesthetic Commitment (Choose ONE, COMMIT)
1. Aesthetic Commitment (Choose ONE, COMMIT)
Timid design fails. Pick a clear direction:
| Direction | Reference brands |
|---|---|
| Brutally minimal | Stripe, Linear |
| Maximalist editorial | Bloomberg, Awwwards winners |
| Retro-futuristic | Y2K revival, vaporwave |
| Organic/natural | Earthy, hand-drawn, textured |
| Luxury/refined | Fashion houses, premium brands |
| Playful/toy-like | Figma, Notion |
| Neo-brutalist | Raw, exposed, intentionally rough |
| Art deco/geometric | Bold shapes, gold accents |
| Soft/pastel | Gradient meshes, dreamy |
| Industrial/utilitarian | Data-dense, functional |
Anti-patterns to avoid:
- ❌ Purple/blue gradients on white (AI cliché)
- ❌ Inter, Roboto, Arial as display fonts
- ❌ Generic card grids with no visual identity