Elite Frontend UX Above The Fold Essentials

Above-the-Fold Essentials (+4)

Above-the-Fold Essentials

Must fit within one viewport:

1. Headline (5–10 words)
2. Supporting subheadline (value proposition)
3. Single primary CTA
4. Hero visual

Section Flow

1. Hero (headline + CTA + visual)
2. Social proof (logos, snippet)
3. Problem / Solution
4. Features / Benefits (3–4 max)
5. Testimonials
6. Pricing (if applicable)
7. FAQ
8. Final CTA
9. Footer

CTA Design

• Height: min 44px; padding: 2× font size
• Copy: action verbs, first-person ("Get my free trial" > "Sign up")
• Length: 2–5 words max
• One primary CTA per viewport

Pricing Tables

• 3–4 tiers max (more causes paralysis)
• Highlight recommended tier
• Annual/monthly toggle showing savings
• CTA button on every tier

Form Optimization

• Single column (120% fewer errors vs multi-column)
• Minimize fields (4 vs 11 fields = 120% more conversions)
• Never ask for phone unless essential (58% abandon)
• Labels above inputs; validate on blur, not while typing