Channel Performance (B2B Engineering) (+1)
Channel Performance (B2B Engineering)
| Channel | CAC Range | Lead Quality | Timeline |
|---|---|---|---|
| SEO/Content | $50-150 | High | 6-12 months |
| LinkedIn Ads | $150-400 | High | Immediate |
| Google Search | $80-250 | Very High | Immediate |
| Webinars | $100-200 | High | 2-4 weeks |
| Email Nurture | $20-50 | Medium-High | Ongoing |
| Referrals | $0-50 | Very High | Variable |
Channel Prioritization
For early-stage (AceEngineer):
- SEO/Content - Long-term, sustainable
- LinkedIn organic - Free, targeted reach
- Email list building - Own your audience
- Webinars - Demonstrate expertise
- Paid ads - Scale when ready