Firmographics (+3)
Firmographics
- Industry: Oil & Gas, Offshore Wind, Marine Engineering
- Company Size: 50-5,000 employees
- Revenue: $10M - $1B
- Geography: US, UK, Norway, Netherlands, Australia
Technographics
- Uses: FEA/CFD software (ANSYS, OrcaFlex, etc.)
- Needs: Engineering automation, AI capabilities
- Challenges: Manual analysis, long project cycles
Psychographics
- Values: Technical rigor, innovation, reliability
- Pain points: Resource constraints, project delays
- Goals: Efficiency, accuracy, competitive advantage
Buying Committee
| Role | Priority | Concerns |
|---|---|---|
| Engineering Manager | Decision Maker | Budget, ROI, risk |
| Principal Engineer | Influencer | Technical capability |
| Procurement | Gatekeeper | Compliance, contracts |