Funnel Stages
Funnel Stages
TOFU (Top of Funnel) - Awareness
├── Goal: Attract relevant visitors
├── Content: Blog posts, guides, calculators
├── Channels: SEO, social media, content marketing
└── Metric: Traffic, new visitors
MOFU (Middle of Funnel) - Consideration
├── Goal: Capture and nurture leads
├── Content: Whitepapers, webinars, case studies
*See sub-skills for full details.*