Scoring Criteria (+1)
Scoring Criteria
| Category | Criteria | Points |
|---|---|---|
| Fit | ||
| Target industry | +20 | |
| Company size 50-5000 | +15 | |
| Decision maker title | +25 | |
| Target geography | +10 | |
| Engagement | ||
| Downloaded lead magnet | +10 | |
| Attended webinar | +20 |
See sub-skills for full details.
Lead Classification
| Score | Classification | Action |
|---|---|---|
| 80+ | SQL (Sales Qualified) | Sales outreach |
| 50-79 | MQL (Marketing Qualified) | Nurture + sales alert |
| 20-49 | Engaged Lead | Continue nurturing |
| <20 | Cold Lead | Long-term nurture |