Lead Generation Scoring Criteria

Sub-skill of lead-generation: Scoring Criteria (+1).

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Scoring Criteria (+1)

Scoring Criteria

Category Criteria Points
Fit
Target industry +20
Company size 50-5000 +15
Decision maker title +25
Target geography +10
Engagement
Downloaded lead magnet +10
Attended webinar +20

See sub-skills for full details.

Lead Classification

Score Classification Action
80+ SQL (Sales Qualified) Sales outreach
50-79 MQL (Marketing Qualified) Nurture + sales alert
20-49 Engaged Lead Continue nurturing
<20 Cold Lead Long-term nurture

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