vamseeachanta LinkedIn Funnel Ops
The REACH stage of the marketing operating system (see ../INDEX.md).
Operates the likes → follow → follower → conversation funnel on LinkedIn.
Use when
The user asks to "grow LinkedIn", "convert likes to followers", "turn followers into leads", "run the LinkedIn page", or wants the operational mechanics behind the campaign's reach goal.
Goal
Systematically walk each reaction down the funnel using LinkedIn's actual levers, and log every conversation — so engagement becomes pipeline, not a follower vanity count.
The levers (what actually moves each transition)
Like/comment → follow (the key lever):
- Premium company page auto-invites everyone who reacted to/commented on a post in the last ~30 days to follow — free, no credit cost. This is the single highest-leverage mechanic for "convert likes to follows" and the main reason to upgrade the page.
- Free company page: admins can only Invite connections (1st-degree), capped at a small monthly credit pool; credits return when an invite is accepted.
- Comment-gate posts ("comment WORD and I'll send it") — boosts reach and builds a list of warm hands to invite/DM.
- Verify current limits/credits in the page admin view before promising volume.
Follow → engaged follower:
- Launch a LinkedIn newsletter (eligible past a small follower threshold) — each edition pushes an email + in-app notification to subscribers.
- Set the page CTA button to Request services / Contact us.
- Keep a consistent proof cadence (handled by
content-calendar).
Engaged follower → conversation:
- Deliver a lead magnet by DM, capture the email, then book the call.
- Add an organic Lead-Gen Form on the page for "send me the capability pack."
- Mine commenters + profile-viewers into
targeted-outreach-sequence.
Reach amplifiers: personal profiles typically out-reach the company page — post from founders/SMEs and have employees reshare in the first ~60 minutes.
Getting contact data (compliant only)
- Native "Get a copy of your data" → connections CSV (name, company, position, profile URL, connect date; email only if the contact shared it; 1st-degree, no phones).
- Sales Navigator lead/account lists + CRM sync.
- Company-page analytics for follower/visitor demographics.
- Never scrape. It breaches LinkedIn's terms and carries real legal/account risk; use the native exports and consented opt-ins (lead-magnet DMs) instead.
Method
- Confirm page tier + current invite-credit balance.
- Publish per the calendar; engage back in the first hour.
- Run the follow-conversion lever appropriate to the page tier (Premium auto-invite or connection invites + comment-gate).
- Move engaged followers toward a newsletter sub and a conversation.
- Log every conversation/DM/form-fill into the pipeline tracker — that's the real KPI.
Definition of done
- Follow-conversion lever running (and the page-tier decision made/surfaced).
- Newsletter + CTA button live; lead magnet + capture path defined.
- Contact data sourced only via compliant exports.
- Conversations logged to the pipeline, not just follower counts.
Guardrails / pitfalls
- Vanity metrics: followers/likes are leading indicators; report conversations + SQLs.
- No scraping / no mass blind DMs — targeted, consented, tracked.
- One ask per touch.
- Public/PII hygiene in anything posted publicly.
Related skills
Distributes content-calendar output; feeds
targeted-outreach-sequence; reports into
bd-pipeline-review. KPI definitions in
../_shared/kpi-spine.md.
Platform limits/feature availability (credit caps, Premium features, newsletter thresholds) change — verify in-product before committing to specific numbers.