Social Media Key Performance Indicators

Sub-skill of social-media: Key Performance Indicators (+1).

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Key Performance Indicators (+1)

Key Performance Indicators

Metric Formula Target
Engagement Rate (Likes + Comments + Shares) / Impressions × 100 >2% LinkedIn, >1% Twitter
Click-Through Rate Clicks / Impressions × 100 >1%
Follower Growth (New Followers - Lost) / Total × 100 >5%/month
Share of Voice Brand Mentions / Total Industry Mentions Track trend

Platform Benchmarks (B2B)

Platform Avg Engagement Good Excellent
LinkedIn 2% 3-4% >5%
Twitter 0.5% 1-2% >3%
YouTube 4% 6-8% >10%

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