vamseeachanta Social Media ROI Formula (+1)
Social Media ROI Formula
ROI = (Revenue from Social - Cost of Social) / Cost of Social × 100
Where:
- Revenue from Social = Conversions × Average Deal Value × Attribution %
- Cost of Social = Labor + Tools + Paid Ads
Attribution Model
For B2B with long sales cycles:
- First Touch: 30% credit to first social interaction
- Last Touch: 30% credit to final social interaction
- Linear: 40% distributed across all touchpoints