varunk130 Enablement Forge (CRAFT System)
Production engine that takes positioning, competitive intelligence, and journey data and turns them into ready-to-use sales and marketing assets.
When to Use
- Pre-launch asset creation
- Sales team onboarding materials
- New persona/segment asset builds
- Competitive displacement campaigns
- Quarterly asset refresh
What You'll Need
Critical inputs (ask if not provided):
- Product being sold
- Target buyer persona(s)
- Sales motion (PLG, sales-led, hybrid)
Nice-to-have:
- Position Lock output (messaging backbone)
- Battle Scanner output (competitive intelligence)
- Journey Architect output (stage-specific needs)
Process
Step 1: Asset Inventory Matrix
Map required assets by journey stage x asset type:
| Asset Type | G1-G2 Awareness | G3 Consideration | G4 Conviction | G5-G7 Post-Sale |
|---|---|---|---|---|
| Pitch materials | Elevator pitch | Demo script, 1-pager | Executive deck | QBR template |
| Competitive | Category POV | Comparison sheet | Displacement guide | Competitive alert |
| Evidence | Industry report | Case study | ROI analysis | Success story |
| Technical | Architecture overview | Integration guide | Security whitepaper | API docs |
| Enablement | Discovery questions | Talk tracks | Objection handler | Expansion playbook |
| Self-service | Assessment tool | Interactive demo | ROI calculator | Health check tool |
Step 2: CRAFT Brief per Asset
For each priority asset:
| Field | What It Defines |
|---|---|
| Context | What situation triggers need for this asset? |
| Role | Who uses it? (AE, SDR, SE, CSM, prospect, marketing) |
| Asset-type | Specific format (deck, 1-pager, video script, calculator) |
| Format | Structural template with sections and word counts |
| Trigger | What event signals this asset should be deployed? |
Step 3: Asset Prioritization
Score each asset:
- Usage frequency (1-5): How often will this be used?
- Deal impact (1-5): How much does it affect win rates?
- Creation effort (1-5): How much effort to produce?
Asset Priority = (Frequency x Impact) / Effort
Phase assets into:
- Must-have for launch: Priority 5.0+
- Fast-follow (30 days): Priority 3.0-4.9
- Backlog: Below 3.0
Step 4: Content Generation
For each top-priority asset, produce:
- Structured outline with section-by-section content
- Key messages (from Position Lock cascade)
- Proof points (from Battle Scanner evidence)
- Persona-specific variants where needed
- Design/format notes for production team
Output
Save to outputs/enablement-[YYYY-MM-DD].md
Deliverables:
- Asset Inventory Matrix: Complete map of all needed assets with priority scores
- CRAFT Briefs: Detailed creation briefs for top-priority assets
- Asset Content Drafts: Structured drafts for must-have assets
- Enablement Playbook: When and how to deploy each asset by selling scenario
Chain Connections
- Next skill: Run
partner-blueprintto create partner-specific asset variants - Also feeds:
launch-command(assets are a launch readiness gate),growth-loop(post-sale assets) - Enhanced by: Run after
position-lock+battle-scanner+journey-architect