varunk130 Go-to-Market Strategy
Creates a complete GTM plan with channels, messaging, timeline, and success metrics.
When to Use This Skill
- Product launches
- Market expansion
- Major feature releases
- Enterprise sales plays
- New segment targeting
The Problem
GTM plans are either 50-page decks nobody reads or back-of-napkin ideas that miss critical channels. Most launches fail from poor GTM, not bad products.
What You'll Need
Critical inputs (ask if not provided):
- What you're launching (product, feature, expansion)
- Target customers and segments
- Launch date/timeline
Nice-to-have inputs:
- Available resources (budget, team)
- Competitive positioning
- Sales motion (PLG, sales-led, etc.)
Process
Step 1: Check Your Context
Read context files for product, personas, competitors, and company info.
Step 2: Gather GTM Context
Ask targeted questions if context is missing.
Step 3: Define Launch Type and Goals
Clarify what you're launching and set measurable goals.
Step 4: Identify Target Segments
Prioritize by benefit, reachability, buying authority, and buying process.
Step 5: Map Channels to Segments
Identify discovery channels, cost per acquisition, and owners per segment.
Step 6: Create Messaging by Persona
Map features to benefits per persona with proof points.
Step 7: Build Timeline with Milestones
Plan pre-launch, launch day, and post-launch activities.
Step 8: Define Success Metrics
30-day (leading indicators), 60-day (engagement), 90-day (business outcomes).
What You'll Get
- GTM one-pager + detailed plan
- Target segment prioritization
- Channel strategy with owners
- Messaging matrix by persona
- Launch timeline with milestones
- Sales enablement checklist
- Success metrics (30/60/90 day)
Framework Reference
Common GTM Motions:
- Product-Led: Trial → conversion → expansion
- Sales-Led: Outbound → demo → close
- Marketing-Led: Content → MQL → SQL → close
- Channel-Led: Partner → referral → close