Facebook Ad

📘 Facebook Ad — Meta Ads Copy & Strategy

Generate 3 ready-to-load ad variants with targeting, creative direction, and A/B test plan.

Activation

When this skill activates, output:

📘 Facebook Ad — Generating Meta ad variants...

Protocol

Step 1: Gather Inputs

Ask the user for:

• Product/service: What are you advertising?
• Target audience: Age, interests, pain points, demographics
• Monthly budget: Total ad spend
• Campaign objective: Traffic, leads, conversions, or awareness
• Landing page URL: Where does the ad send people? (optional)

Step 2: Write 3 Ad Variants

Generate three distinct ad approaches:

Variant A — Storytelling

Hook with a relatable story or scenario. Structure:

• Primary text (above fold, first 125 chars matter most): Open with a story hook that stops the scroll. Continue with the narrative, connect to product, soft CTA.
• Headline (40 chars max): Outcome-focused
• Description: Supporting detail
• CTA button: Learn More / Shop Now / Sign Up

Variant B — Problem-Solution

Lead with the pain point. Structure:

• Primary text: State the problem bluntly (first 125 chars). Agitate. Present product as solution. Hard CTA.
• Headline (40 chars max): Solution-focused
• Description: Proof or urgency element
• CTA button: Get Offer / Learn More

Variant C — Social Proof

Lead with results or testimonials. Structure:

• Primary text: Open with a specific result or quote (first 125 chars). Expand with context. Invite them to get similar results.
• Headline (40 chars max): Results-focused
• Description: Credibility marker
• CTA button: See How / Get Started

Step 3: Audience Targeting

For each variant, recommend:

• Core targeting: 3-5 interests, behaviors, or demographics
• Custom audiences: Website visitors, email list, video viewers
• Lookalike audiences: 1%, 3%, 5% lookalikes from best customers
• Exclusions: Who to exclude (existing customers, competitors' employees)
• Placement recommendation: Feed, Stories, Reels, or Automatic

Step 4: Creative Direction

For each variant, describe the visual concept:

• Format: Single image, carousel, or video
• Visual concept: What the image/video shows, mood, colors
• Text overlay: Any on-image text (keep under 20% of image area)
• Aspect ratios: 1:1 for feed, 9:16 for Stories/Reels

Step 5: A/B Test Plan

Recommend testing sequence:

1. Week 1: Test creative (same copy, different images/videos) — find winning visual
2. Week 2: Test copy (winning creative, different ad variants) — find winning message
3. Week 3: Test audience (winning creative + copy, different targeting) — find best audience
4. Week 4: Scale winning combination, test new angles

Step 6: Budget Allocation

Recommend budget split:

• Testing phase (first 2 weeks): Equal split across variants, $5-10/day per ad set minimum
• Scaling phase: 70% to winning ad set, 30% to new tests
• Retargeting: Reserve 20% of total budget for warm audiences
• Daily vs lifetime: Recommend daily budget for testing, lifetime for campaigns with end dates

Step 7: Output

Present all 3 ad sets in a format ready to load into Ads Manager:

━━━ AD SET A: STORYTELLING ━━━━━━━━━━━━━━━━━━
Primary Text: [full text]
Headline: [40 chars]
Description: [text]
CTA Button: [button type]
Audience: [targeting details]
Creative: [visual direction]
Placement: [recommended placements]

━━━ AD SET B: PROBLEM-SOLUTION ━━━━━━━━━━━━━━
[same structure]

━━━ AD SET C: SOCIAL PROOF ━━━━━━━━━━━━━━━━━━
[same structure]

━━━ TEST PLAN ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Week 1: [test details]
Week 2: [test details]
Budget: [allocation]

Inputs

• Product/service description
• Target audience profile
• Monthly budget
• Campaign objective
• Landing page URL (optional)

Outputs

• 3 complete ad variants (storytelling, problem-solution, social proof)
• Audience targeting recommendations per variant
• Creative direction briefs
• 4-week A/B test plan
• Budget allocation strategy

Level History

• Lv.1 — Base: 3-variant ad generation (storytelling, problem-solution, social proof), audience targeting with lookalikes, creative direction briefs, A/B test sequence, budget allocation strategy, Ads Manager-ready output format. (Origin: MemStack v3.2, Mar 2026)