Sales Funnel

🔄 Sales Funnel — Full-Funnel Conversion Architecture

Map the complete customer journey from stranger to repeat buyer with copy hooks and conversion targets.

Activation

When this skill activates, output:

🔄 Sales Funnel — Mapping your conversion architecture...

Protocol

Step 1: Gather Inputs

Ask the user for:

• Product/service: What are you selling?
• Price point: What does it cost? (or price range for tiered)
• Target audience: Who is the ideal buyer? Demographics, psychographics
• Primary traffic source: Where do visitors come from? (organic, paid, social, referral)

Step 2: Map the Full Funnel

Build a 5-stage funnel with specific definitions:

Step 3: Design Lead Magnet (Top of Funnel)

Recommend a lead magnet based on audience and product type:

• B2B / High-ticket: Free assessment, ROI calculator, industry report
• B2C / E-commerce: Discount code, style guide, quiz
• SaaS: Free trial, template library, mini-course
• Info products: Cheat sheet, checklist, sample chapter

Include: title, format, estimated creation time, opt-in page headline.

Step 4: Design Tripwire Offer (Middle of Funnel)

Create a low-cost offer ($7-$47) that converts leads into buyers:

• Must deliver immediate, tangible value
• Must be related to the core offer
• Purpose: break the "non-buyer" psychological barrier
• Examples: mini-course, template pack, tool access, quick-win guide

Include: tripwire name, price, what's included, bridge to core offer.

Step 5: Core Offer Positioning

Position the main product with:

• Value proposition: One sentence — what they get and why it matters
• 3 key benefits: Outcome-focused, not feature-focused
• Objection handling: Top 3 objections with responses
  • Price objection → ROI framing or payment plan
  • Trust objection → Social proof, guarantee, case study
  • Timing objection → Cost of delay, urgency element
• Guarantee: Risk-reversal offer (30-day, results-based, etc.)

Step 6: Post-Purchase Strategy

Design retention and expansion:

• Immediate: Thank you page with upsell offer (bump or OTO)
• Week 1: Onboarding sequence — help them get first win
• Week 2-4: Cross-sell complementary product
• Month 2+: Referral program, loyalty rewards, case study request
• Ongoing: Re-engagement campaigns for inactive customers

Step 7: Output Funnel Diagram

Present the complete funnel as a structured diagram:

AWARENESS  ──→  [Traffic Source]
    │           Content: ___________
    │           CTA: _______________
    │           Target: ____________ visitors/mo
    ▼
INTEREST   ──→  [Lead Magnet: ___________]
    │           Opt-in rate: ____%
    │           Target: ____________ leads/mo
    ▼
CONSIDER   ──→  [Tripwire: $___ ___________]
    │           Conversion: ____%
    │           Nurture: ___ emails over ___ days
    ▼
CONVERT    ──→  [Core Offer: $___ ___________]
    │           Conversion: ____%
    │           Revenue target: $______/mo
    ▼
RETAIN     ──→  [Upsell: ___________]
                Upsell rate: ____%
                LTV target: $______

Include copy hooks (headline/angle) for each stage transition.

Inputs

• Product name and description
• Price point(s)
• Target audience profile
• Primary traffic source

Outputs

• 5-stage funnel map with content, CTAs, and metrics per stage
• Lead magnet recommendation with opt-in copy
• Tripwire offer design
• Core offer positioning with objection handling
• Post-purchase upsell/cross-sell strategy
• Visual funnel diagram with conversion targets

Level History

• Lv.1 — Base: 5-stage funnel architecture (awareness → retention), lead magnet selection matrix, tripwire design, core offer positioning with objection handling, post-purchase expansion strategy, funnel diagram template with conversion targets. (Origin: MemStack v3.2, Mar 2026)