How do I install the Visual Assets skill?

Run npx skillmds@latest add vellum-ai/visual-assets in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Visual Assets safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Visual Assets?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Visual Assets free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Visual Assets?

vellum-ai (@vellum-ai) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Visual Assets by vellum-ai — Agent Skill

Name: Visual Assets
Author: vellum-ai

Visual Assets

Design visual and graphic assets — logos, social graphics, ad creative, and other media — with on-brand concept directions and export-ready output. Use for "make a logo", "design a graphic / social image", "create ad creative", or "I need brand / media assets".

vellum-ai a32c978 2.1 KB Updated Sep 17, 2026

File contents

Create graphic and media assets that fit the brand. Lead with distinct directions, then push the iteration yourself — the reviewer noted strong concepts but wanted the assistant to keep refining without being prompted each time.

Step graph

Step 1: Gather brand direction

Establish the brand before designing: existing logo/colors/type, the ethos and voice (run brand-voice if it isn't defined), where the asset will live (logo, profile picture, IG post, ad, banner — each has different constraints and dimensions), and any references the user likes or wants to avoid.

Step 2: Offer 2–3 distinct concept directions

Don't show one safe option. Present 2–3 genuinely different directions (e.g. wordmark vs. emblem/stamp vs. icon for a logo), each with a one-line rationale tied to the brand's positioning. Let the user pick a direction before you polish.

Step 3: Push the iteration proactively

Once a direction is chosen, refine it without waiting to be asked each round — show variations on weight, color, spacing, and treatment, and call out which you'd recommend and why. Keep going until it's genuinely strong, not just acceptable.

Step 4: Deliver export-ready

Provide the asset in the right format and dimensions for its use (e.g. square + safe-area for profile pics, platform-correct sizes for social/ads, scalable mark for a logo). Include the key spec — colors (hex), type, and clear-space — so it stays consistent across future assets, and note what to add to the brand's visual system.

Step 5: Connect to the system

Tie the asset back to the bigger picture: log the colors/type into the brand's visual system, and offer follow-ons — a full logo set, social templates, or page graphics via web-design.

End with: the chosen asset, its key specs, and the next assets worth creating to round out the set.

---name: visual-assetsdescription: Design visual and graphic assets — logos, social graphics, ad creative, and other media — with on-brand concept directions and export-ready output. Use for "make a logo", "design a graphic / social image", "create ad creative", or "I need brand / media assets".---Create graphic and media assets that fit the brand. Lead with distinct directions, then push the iteration yourself — the reviewer noted strong concepts but wanted the assistant to keep refining without being prompted each time.## Step graph### Step 1: Gather brand directionEstablish the brand before designing: existing logo/colors/type, the **ethos and voice** (run **brand-voice** if it isn't defined), where the asset will live (logo, profile picture, IG post, ad, banner — each has different constraints and dimensions), and any references the user likes or wants to avoid.### Step 2: Offer 2–3 distinct concept directionsDon't show one safe option. Present **2–3 genuinely different directions** (e.g. wordmark vs. emblem/stamp vs. icon for a logo), each with a one-line rationale tied to the brand's positioning. Let the user pick a direction before you polish.### Step 3: Push the iteration proactivelyOnce a direction is chosen, refine it without waiting to be asked each round — show variations on weight, color, spacing, and treatment, and call out which you'd recommend and why. Keep going until it's genuinely strong, not just acceptable.### Step 4: Deliver export-readyProvide the asset in the **right format and dimensions** for its use (e.g. square + safe-area for profile pics, platform-correct sizes for social/ads, scalable mark for a logo). Include the key spec — colors (hex), type, and clear-space — so it stays consistent across future assets, and note what to add to the brand's visual system.### Step 5: Connect to the systemTie the asset back to the bigger picture: log the colors/type into the brand's visual system, and offer follow-ons — a full logo set, social templates, or page graphics via **web-design**.End with: the chosen asset, its key specs, and the next assets worth creating to round out the set.

Frequently asked questions