Linkedin Dm Outbound

LinkedIn DM Outbound

Builds connection-adjacent DM outreach from profile context and a signal — treating DM as its own constrained channel with different norms from email, not as email-in-a-smaller-window.

Inputs

• Prospect profile URL + recent public activity (post, job change, comment)
• Signal worth DM-ing over (and justified in the DM)
• Relationship state: cold / connection / engager
• Offer/claim you can defend
• Optional: sender-side constraint (field you can't move on)

Rules

1. DM ≈ 300–500 characters. If it reads long in the preview, it dies.
2. Openers must carry signal. "Saw your Substack post" is not a strategy; "Your post on X landed because of Y — we ran into the same thing at Z" is. Connect the claim to their activity, not your product.
3. No pitch on DM. DM sells the conversation, never the meeting. A second message may bridge to a question; a LinkedIn DM never says "we should set up a call."
4. Sequence logic: connection note → wait for accept → first DM = engagement with their activity (not a pitch) → only once signaled interest: DM a question. If ignored, stop.
5. Draft-only by default. LinkedIn has no DM API; you paste and send. The bundle asks for approval and never claims anything posted.
6. Respect LinkedIn's norms. No automation claims, no mass-DM framing, no credential-misuse. DM is a human craft.

Approval

Returns: the drafted DM, the signal justification (why this one), and the exact step in the sequence it occupies. Waits for approval before it's copied for the user.