veneris-io Sequence Builder
Construct a sequenced outreach cadence from ICP + signal + offer. Every step must earn its existence; no "bumping this to the top of your inbox" filler.
Inputs
- ICP: role, seniority, company stage, territory
- Signal(s): ranked by recency/consequence/ownership
- Offer: actual claim you can defend
- Channels: email; optionally a LinkedIn step
- Provider: agnostic (Smartlead/Lemlist/Instantly/etc. — output maps to their template syntax where asked)
Structure (defaults; adapt to ICP)
- S1 — Relevance opener: signal-anchored, 80–110 words, low-friction question (not "book a call")
- S2 — Evidence step (day +2): a short example or a number; deepen the same thread, not a new pitch
- S3 — Consequence step (day +4): reframe cost of inaction on their signal
- S4 — Out-of-office step (day +7): close with a lighter question or a value-drop (one insight), explicitly stop-respecting-your-time
- Optional LI step (day +3 onward): comment or DM — must be non-pitch unless the LinkedIn-DM skill handles it Stop the sequence the moment they reply — no "one more nudge."
Rules
- Pattern-breaking required. No "I noticed you..." opener patterns, ever.
- Sequence = argument progression, not templates-in-rotation. If a step doesn't advance the argument, it deletes.
- Compliance: CAN-SPAM/GDPR-aware footers; opt-out handled per provider.
- No AI vocabulary: leverage, harness, streamline, unlock, delve, foster.
Approval
Show step list with day offsets and per-step purpose line. Wait for OK before drafting any step body.