SEO Scaffold

/seo-scaffold

Generates the SEO essentials a website needs to rank, share well, and meet compliance. Wires them into the framework idiomatically so every new page inherits the defaults.

When to use

• New website project — set up SEO from the start.
• Existing site missing meta tags, sitemap, or structured data.
• Migrating from a framework that didn't have SEO baked in (e.g., CRA → Next.js).
• After /web-launch-check flagged SEO gaps.

What it produces

1. Site-wide meta defaults (in your layout / root component)

A single source of truth for site-level metadata, with per-page overrides:

<title>{{ pageTitle }} — {{ siteName }}</title>
<meta name="description" content="{{ pageDescription }}">
<link rel="canonical" href="{{ canonicalUrl }}">

<!-- Open Graph -->
<meta property="og:type" content="{{ ogType | website }}">
<meta property="og:title" content="{{ pageTitle }}">
<meta property="og:description" content="{{ pageDescription }}">
<meta property="og:url" content="{{ canonicalUrl }}">
<meta property="og:image" content="{{ ogImage }}">
<meta property="og:site_name" content="{{ siteName }}">

<!-- Twitter -->
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="{{ pageTitle }}">
<meta name="twitter:description" content="{{ pageDescription }}">
<meta name="twitter:image" content="{{ ogImage }}">

<!-- Misc -->
<meta name="theme-color" content="{{ themeColor }}">
<link rel="icon" href="/favicon.ico">
<link rel="apple-touch-icon" href="/apple-touch-icon.png">

Implementation depends on the framework:

2. JSON-LD structured data

Generate the right schema.org type for the page:

• Organization — once site-wide, in the layout.
• WebSite — site-wide, includes the search action for sitelinks search box.
• BreadcrumbList — on inner pages.
• Article / BlogPosting — on every blog post.
• Product — on product pages (price, availability, ratings).
• FAQPage — when there's a FAQ section.
• VideoObject — for embedded video.
• Course / Recipe / Event — domain-specific.

Example FAQ JSON-LD:

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How long does setup take?",
      "acceptedAnswer": { "@type": "Answer", "text": "About 5 minutes." }
    }
  ]
}

3. sitemap.xml

• Generated at build time from your route list.
• Includes <loc>, <lastmod> (ISO 8601), <changefreq> (optional), <priority> (optional, often skip).
• Excludes admin / private / paginated tail pages.
• For sites > 50K URLs, generate a sitemap index with multiple sitemaps.

Idiomatic implementation:

4. robots.txt

User-agent: *
Allow: /

Disallow: /admin/
Disallow: /api/
Disallow: /private/

Sitemap: https://example.com/sitemap.xml

Adjust per environment — staging should disallow all crawlers (Disallow: /).

5. /.well-known/security.txt

Contact: mailto:security@example.com
Expires: 2027-01-01T00:00:00.000Z
Preferred-Languages: en
Canonical: https://example.com/.well-known/security.txt

6. Per-page checklist for the developer

When the user later adds a page, remind them:

• Set a unique <title> and description.
• Set og:image (1200×630 PNG) for social sharing.
• Add structured data if the page type warrants it.
• Add the page to the sitemap (or trust your generator).

Operating method

1. Detect framework + version. Read package.json, framework config files, sample a route.
2. Detect what's already in place — don't duplicate.
3. Generate the missing pieces idiomatically.
4. Add a section to CLAUDE.md (or create one) documenting the SEO conventions used so future contributors follow them.
5. Print a summary of what was added and what the user must fill in (site name, default OG image path, etc.).

Output format

## Detected stack
- Framework: <name + version>
- Existing SEO: <inventory>

## Generated
- File: <path> — <description>
- File: <path> — <description>

## You still need to:
1. Replace placeholder site name "Example Co" with yours.
2. Add /public/og-default.png (1200×630) — the fallback social-share image.
3. Update {{ siteUrl }} in src/config/site.ts.

## Recommended next:
- Run /web-launch-check to verify nothing else is missing.
- Add structured data per page type (Article, Product, etc.) — see references in src/lib/seo.ts.

Don't

• Don't generate empty placeholder JSON-LD that lies (e.g., a Product schema without a real price).
• Don't add noindex to production unless the user explicitly asks.
• Don't put the same og:image on every page if the site has rich content — but a single fallback is fine for v1.
• Don't generate AMP. It's deprecated in practice.
• Don't include keyword-stuffed meta descriptions. They get truncated and look spammy.