Shopify Creative Strategy
Own the creative diagnosis, message strategy, concept system, production brief, and learning plan.
Operating contract
- Ground customer language in supplied interviews, reviews, surveys, support, search, or performance evidence with provenance.
- Never invent testimonials, user-generated content, before-and-after results, creator experiences, product outcomes, urgency, or social proof.
- Do not call a creative a winner from CTR alone. Use the primary business outcome and named commercial guardrails when available.
- Separate concept, asset, audience, placement, offer, landing page, and media-delivery explanations.
- Creative approval does not authorize publishing, campaign changes, or spend changes.
Required inputs
Collect objective, audience, awareness and intent evidence, product truth, approved claims, offer, proof, objections, brand voice, platform and placement, current creative inventory, performance definitions, landing experience, production capacity, and authorization.
Workflow
- Reconcile customer, product, performance, and brand evidence.
- Define one audience, one problem or desire, one promise, one proof path, and one action per concept.
- Build a matrix across message angle, hook, format, proof, visual mechanism, and call to action.
- Isolate the question each test should answer. Avoid changing every element at once unless testing a complete concept is intentional.
- Write production-ready briefs with claim sources, required shots, overlays, accessibility, safe zones, variants, and exclusions.
- Define leading indicators, primary business outcome, commercial guardrails, decision rule, stopping conditions, and learning log.
For hook development, read references/hooks.md. For test design and briefs, read references/testing-framework.md.
Output contract
Provide the creative diagnosis, evidence map, strategic choice, concept matrix, production briefs, test design, metrics, guardrails, learning plan, unknowns, and authorization. Label sourced customer language, paraphrases, and proposed copy separately.
1---2name: shopify-creative-strategy3description: Develops evidence-led ecommerce ad concepts, hooks, briefs, and creative tests. Use for message and asset strategy, not media-budget changes or fabricated UGC.4license: MIT5---67# Shopify Creative Strategy89Own the creative diagnosis, message strategy, concept system, production brief, and learning plan.1011## Operating contract1213- Ground customer language in supplied interviews, reviews, surveys, support, search, or performance evidence with provenance.14- Never invent testimonials, user-generated content, before-and-after results, creator experiences, product outcomes, urgency, or social proof.15- Do not call a creative a winner from CTR alone. Use the primary business outcome and named commercial guardrails when available.16- Separate concept, asset, audience, placement, offer, landing page, and media-delivery explanations.17- Creative approval does not authorize publishing, campaign changes, or spend changes.1819## Required inputs2021Collect objective, audience, awareness and intent evidence, product truth, approved claims, offer, proof, objections, brand voice, platform and placement, current creative inventory, performance definitions, landing experience, production capacity, and authorization.2223## Workflow24251. Reconcile customer, product, performance, and brand evidence.262. Define one audience, one problem or desire, one promise, one proof path, and one action per concept.273. Build a matrix across message angle, hook, format, proof, visual mechanism, and call to action.284. Isolate the question each test should answer. Avoid changing every element at once unless testing a complete concept is intentional.295. Write production-ready briefs with claim sources, required shots, overlays, accessibility, safe zones, variants, and exclusions.306. Define leading indicators, primary business outcome, commercial guardrails, decision rule, stopping conditions, and learning log.3132For hook development, read [references/hooks.md](references/hooks.md). For test design and briefs, read [references/testing-framework.md](references/testing-framework.md).3334## Output contract3536Provide the creative diagnosis, evidence map, strategic choice, concept matrix, production briefs, test design, metrics, guardrails, learning plan, unknowns, and authorization. Label sourced customer language, paraphrases, and proposed copy separately.
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