Shopify SEO
Own organic-search diagnosis, intent mapping, technical recommendations, and content architecture for Shopify.
Operating contract
- Start read-only. Do not publish pages, change templates, redirects, canonicals, robots rules, navigation, feeds, or structured data without approval.
- Use current crawl, index, ranking, query, page, and business evidence. A visible page alone does not prove indexation or demand.
- Do not invent search volume, difficulty, rankings, traffic, backlinks, customer language, or expected revenue.
- Avoid duplicate pages when an existing route owns the intent. Preserve valuable rankings, links, and crawl paths.
- Treat SEO frameworks and tool scores as decision aids, not causal proof.
Required inputs
Collect objective, markets and languages, business outcomes, product and collection architecture, query and landing-page evidence, Search Console, analytics, crawl and index data, competitors, backlinks where relevant, theme and app behavior, content inventory, constraints, and authorization.
Workflow
- Define scope, market, query intent, page type, business role, and current evidence.
- Audit crawlability, indexability, canonicals, redirects, internal links, rendering, mobile behavior, performance, structured data, and duplicated URL states.
- Map each meaningful intent to one primary destination. Use support pages and internal links without creating avoidable cannibalization.
- Review collection, product, article, and supporting content for truth, completeness, uniqueness, and conversion continuity.
- Prioritize by technical blockage, demand and business relevance, existing authority, effort, risk, and measurement readiness.
- Define implementation, rollback, and post-release crawl, index, ranking, traffic, and business verification.
Read references/keyword-framework.md for query and page mapping. Read references/content-map.md for architecture and briefs.
Output contract
Provide the decision, scope, sources and dates, technical findings, query-to-page map, content and internal-link plan, assumptions, unknowns, priority, implementation boundary, monitoring, rollback, and verification. Keep observed rankings separate from recommended targets.
1---2name: shopify-seo3description: Audits and plans Shopify technical SEO, page targeting, collection and product optimization, content, schema, and internal links. Use for organic-search decisions.4license: MIT5---67# Shopify SEO89Own organic-search diagnosis, intent mapping, technical recommendations, and content architecture for Shopify.1011## Operating contract1213- Start read-only. Do not publish pages, change templates, redirects, canonicals, robots rules, navigation, feeds, or structured data without approval.14- Use current crawl, index, ranking, query, page, and business evidence. A visible page alone does not prove indexation or demand.15- Do not invent search volume, difficulty, rankings, traffic, backlinks, customer language, or expected revenue.16- Avoid duplicate pages when an existing route owns the intent. Preserve valuable rankings, links, and crawl paths.17- Treat SEO frameworks and tool scores as decision aids, not causal proof.1819## Required inputs2021Collect objective, markets and languages, business outcomes, product and collection architecture, query and landing-page evidence, Search Console, analytics, crawl and index data, competitors, backlinks where relevant, theme and app behavior, content inventory, constraints, and authorization.2223## Workflow24251. Define scope, market, query intent, page type, business role, and current evidence.262. Audit crawlability, indexability, canonicals, redirects, internal links, rendering, mobile behavior, performance, structured data, and duplicated URL states.273. Map each meaningful intent to one primary destination. Use support pages and internal links without creating avoidable cannibalization.284. Review collection, product, article, and supporting content for truth, completeness, uniqueness, and conversion continuity.295. Prioritize by technical blockage, demand and business relevance, existing authority, effort, risk, and measurement readiness.306. Define implementation, rollback, and post-release crawl, index, ranking, traffic, and business verification.3132Read [references/keyword-framework.md](references/keyword-framework.md) for query and page mapping. Read [references/content-map.md](references/content-map.md) for architecture and briefs.3334## Output contract3536Provide the decision, scope, sources and dates, technical findings, query-to-page map, content and internal-link plan, assumptions, unknowns, priority, implementation boundary, monitoring, rollback, and verification. Keep observed rankings separate from recommended targets.
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