Whatsapp Cloud API

WhatsApp Cloud API

When to Use

Activate this skill when:

• Implementing WhatsApp Embedded Signup (onboarding businesses to WABA)
• Building or modifying WhatsApp messaging features
• Sending messages (text, media, templates, interactive)
• Processing incoming webhooks from WhatsApp
• Working with template messages or conversation windows
• Handling phone number formatting (E.164)
• Debugging WhatsApp API errors or status updates
• Implementing message status tracking (sent, delivered, read)

Quick Reference

Core API — Send Message

All messages go through a single endpoint:

POST https://graph.facebook.com/v22.0/{phone-number-id}/messages
Authorization: Bearer {access-token}
Content-Type: application/json

Response:

{
  "messaging_product": "whatsapp",
  "contacts": [{ "input": "+16505555555", "wa_id": "16505555555" }],
  "messages": [{ "id": "wamid.HBgL..." }]
}

Message Types

For full specs and code examples, see references/messaging.md.

Webhooks

Your server receives POST requests for incoming messages and status updates.

Incoming message structure:

{
  "object": "whatsapp_business_account",
  "entry": [{
    "changes": [{
      "value": {
        "messaging_product": "whatsapp",
        "metadata": { "phone_number_id": "ID", "display_phone_number": "NUM" },
        "contacts": [{ "profile": { "name": "John" }, "wa_id": "16315551234" }],
        "messages": [{
          "from": "16315551234",
          "id": "wamid.ABC...",
          "timestamp": "1683229471",
          "type": "text",
          "text": { "body": "Hello" }
        }]
      },
      "field": "messages"
    }]
  }]
}

Status update types: sent → delivered → read | failed | deleted | warning

For webhook verification, payload parsing, and all status types, see references/webhooks.md.

Conversation Window

• When a customer messages you, a 24-hour service window opens
• The window resets from the customer's last incoming message only — your replies do NOT extend it
• Inside the window: send any message type freely (service messages are FREE)
• Outside the window: only template messages can be sent (paid per message)
• No API endpoint to "close" a conversation — windows expire automatically
• Template messages open their own 24h window per category (marketing, utility, auth)

For full lifecycle, pricing, and category rules, see references/conversations.md.

Common Patterns

Send a text message

{
  "messaging_product": "whatsapp",
  "to": "+18091234567",
  "type": "text",
  "text": { "body": "Hello! How can we help you?" }
}

Send a template message

{
  "messaging_product": "whatsapp",
  "to": "+18091234567",
  "type": "template",
  "template": {
    "name": "hello_world",
    "language": { "code": "en_US" }
  }
}

Mark a message as read

{
  "messaging_product": "whatsapp",
  "status": "read",
  "message_id": "wamid.HBgL..."
}

Error Handling

For full error reference and retry strategies, see references/error-codes.md.

Best Practices

1. Always use E.164 phone format — +{country}{number}, no spaces or dashes
2. Verify webhooks — Respond to GET challenge with hub.challenge value
3. Return 200 immediately on webhook POST — process asynchronously
4. Store wamid IDs — Needed for replies, reactions, and read receipts
5. Use template messages to re-engage after the 24h window expires
6. Handle idempotency — Webhook may deliver the same event multiple times
7. Check wa_id vs input — The API normalizes phone numbers; wa_id is canonical
8. Rate limit awareness — 80 msg/sec for Cloud API; implement queue + backoff
9. Download media immediately — Incoming media URLs expire in ~5 minutes; a 401 means expiry, not auth failure
10. Use context.message_id for replies — Without it, recipients see a standalone message instead of a threaded reply
11. Template parameters must match exactly — Count, format (positional vs named), and type must match the approved template definition

References

• Messaging — All message types
• Webhooks — Setup and payloads
• Templates — Management and sending
• Conversations — Window lifecycle and pricing
• Media — Upload, download, formats
• Interactive — Buttons, lists, products
• Phone Numbers — E.164, IDs, verification
• Error Codes — Common errors and retries
• Embedded Signup — WhatsApp onboarding flow
• Coexistence — Business App + Cloud API on same number
• Groups — Group chat management API
• Webhook Overrides — Per-WABA and per-phone callback URLs

Sources

• WhatsApp Cloud API — Overview
• WhatsApp Cloud API — Get Started
• WhatsApp Cloud API — Reference
• WhatsApp Embedded Signup
• WhatsApp Pricing
• Graph API v22.0 Changelog