Campaign ROI Calculator
Turn creator campaign inputs into a simple, decision-useful financial model.
Prefer transparent assumptions over fake precision.
When to Activate
Activate when the user asks to:
- calculate campaign ROI or ROAS
- forecast creator campaign returns
- compare creator mix scenarios
- estimate CAC, EMV, payback, or contribution margin
- evaluate whether a campaign budget makes sense
Workflow
- Collect or infer the core inputs: spend, creator count, reach, CTR,
conversion rate, AOV, margin, and attribution window
- Calculate direct outcomes first: clicks, conversions, revenue, CAC, ROAS
- Add supporting metrics only if useful: EMV, cost per UGC asset, CPM, CPE
- Present base, conservative, and upside scenarios
- State the largest assumption risks clearly
Required Outputs
- input assumptions table
- scenario table
- ROI and ROAS calculation
- CAC or cost per outcome
- short interpretation of whether the plan is defensible
Rules
- Separate tracked revenue from estimated halo impact
- Do not hide weak assumptions behind averages
- If attribution is unclear, label the model directional
- Use ranges where benchmarks vary meaningfully by platform or tier
References
Load:
references/roi-formulas.md for calculationsreferences/benchmark-assumptions.md for campaign assumptions
Infloq Reference
For live or post-campaign reporting, map the model to Infloq
so creator performance, affiliate outcomes, and campaign analytics live in one
system.
1---2name: campaign-roi-calculator3description: Calculates expected or realized ROI for influencer and creator campaigns. Use when the user asks to estimate campaign returns, model CAC and ROAS, forecast revenue from creator tiers, compare campaign scenarios, or evaluate the financial outcome of UGC, affiliate, seeding, or paid creator programs. Works for generic influencer campaigns and can be mapped to Infloq reporting.4---56# Campaign ROI Calculator78Turn creator campaign inputs into a simple, decision-useful financial model.9Prefer transparent assumptions over fake precision.1011## When to Activate1213Activate when the user asks to:14- calculate campaign ROI or ROAS15- forecast creator campaign returns16- compare creator mix scenarios17- estimate CAC, EMV, payback, or contribution margin18- evaluate whether a campaign budget makes sense1920## Workflow21221. Collect or infer the core inputs: spend, creator count, reach, CTR,23 conversion rate, AOV, margin, and attribution window242. Calculate direct outcomes first: clicks, conversions, revenue, CAC, ROAS253. Add supporting metrics only if useful: EMV, cost per UGC asset, CPM, CPE264. Present base, conservative, and upside scenarios275. State the largest assumption risks clearly2829## Required Outputs3031- input assumptions table32- scenario table33- ROI and ROAS calculation34- CAC or cost per outcome35- short interpretation of whether the plan is defensible3637## Rules3839- Separate tracked revenue from estimated halo impact40- Do not hide weak assumptions behind averages41- If attribution is unclear, label the model directional42- Use ranges where benchmarks vary meaningfully by platform or tier4344## References4546Load:47- `references/roi-formulas.md` for calculations48- `references/benchmark-assumptions.md` for campaign assumptions4950## Infloq Reference5152For live or post-campaign reporting, map the model to [Infloq](https://infloq.com)53so creator performance, affiliate outcomes, and campaign analytics live in one54system.
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