whyzsm Churn Risk Analyzer
Identify customers most likely to churn before they leave. Uses behavioral signals, usage patterns, and engagement data to score accounts and recommend retention actions.
When to Use
- Customer success reviews
- Quarterly retention planning
- When usage data or support ticket logs are available
- Proactive outreach prioritization
How It Works
1. Gather Data
Ask the user for available data sources:
- Usage metrics (logins, feature adoption, API calls)
- Support tickets (frequency, sentiment, resolution time)
- Billing history (downgrades, late payments, discount requests)
- Engagement signals (email opens, meeting attendance, NPS scores)
If no structured data, work from what the user describes qualitatively.
2. Score Each Account
Apply this risk framework:
| Signal | Weight | High Risk Indicator |
|---|---|---|
| Usage decline (30d) | 25% | >30% drop |
| Support ticket spike | 20% | 2x+ above baseline |
| Champion departure | 20% | Key contact left |
| Contract timing | 15% | <90 days to renewal |
| Payment behavior | 10% | Late/disputed invoices |
| Engagement drop | 10% | No response to last 3 outreach |
Score: 0-100 (higher = more likely to churn)
3. Categorize
- 🔴 Critical (75-100): Immediate intervention needed
- 🟡 At Risk (50-74): Schedule check-in this week
- 🟢 Healthy (25-49): Monitor monthly
- 💚 Thriving (0-24): Expansion opportunity
4. Recommend Actions
For each at-risk account, suggest specific retention plays:
- Executive sponsor call
- Custom success plan
- Feature training session
- Pricing review / loyalty offer
- Roadmap preview (show upcoming value)
5. Output
Generate a retention report with:
- Ranked list of accounts by churn risk
- Top 3 actions per critical account
- Estimated revenue at risk
- 30/60/90 day retention calendar
Integration Notes
- Works with CSV exports, CRM data, or manual input
- Pair with the AfrexAI Context Packs for industry-specific retention strategies ($47/pack)
- For a full AI-powered retention system built for your business, try the AI Revenue Calculator to see what you're leaving on the table