技能路由入口 — Market Research
Skill Graph： 领域 → [[_index-discovery|客户发现与调研领域]] | 上游 ← [[_index-discovery|客户发现领域]] | 下游 → [[market-development-report|市场开发报告]]
本文件为 market-research 技能的路由入口。
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路由逻辑
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原始社区技能内容
以下为原始 clawdhub 技能内容（仅当 HONGLONG-OVERRIDE.md 不存在时使用）
Market Research
Research markets with six-dimensional analysis framework:
- Market Sizing (TAM/SAM/SOM)
- Market Growth (CAGR & Drivers)
- Market Segmentation (Industry/Geography/Customer)
- Competitive Landscape (Direct/Indirect/Potential)
- Customer Profile (ICP/Decision Chain/Pain Points)
- Entry Strategy (Priority/Tactics/Risk)
Dimension 1: Market Sizing
TAM/SAM/SOM Framework
- TAM (Total Addressable Market): Full market demand
- SAM (Serviceable Addressable Market): Segment you can serve
- SOM (Serviceable Obtainable Market): Realistic share in near term
Data Sources
| Level |
Sources |
| TAM |
Industry associations, government statistics, global reports |
| SAM |
Regional data, trade publications, company filings |
| SOM |
Historical win rates, sales capacity, market share data |
Dimension 2: Market Growth
Growth Analysis
- CAGR: Compound Annual Growth Rate
- Drivers: What fuels the market?
- Risks: What could slow it down?
For HOLO Belt Equipment:
| Driver Type |
Examples |
| Mining expansion |
Nickel, coal, copper mining |
| Infrastructure |
Belt conveyors in ports, factories |
| Manufacturing |
Automotive, rubber, palm oil |
| Maintenance |
Repair/replace cycles |
Dimension 3: Market Segmentation
B2B Segmentation Variables
| Variable |
Options |
| Industry |
Mining, Manufacturing, Logistics, Energy |
| Company size |
SMB, Mid-Market, Enterprise |
| Geography |
Country, Region, City tier |
| Customer Type |
End user, Distributor, Service provider |
Customer Priority Matrix
| Grade |
Criteria |
Development Priority |
| A |
Active mining + mentions competitors |
Immediate |
| B |
Stable demand + technical buyer |
Short-term |
| C |
Potential but uncertain |
Long-term |
Dimension 4: Competitive Landscape
Framework
- Direct competitors — Belt splicing equipment brands
- Indirect competitors — Alternative solutions
- Potential competitors — Could enter your space
HOLO Competitive Position
| Brand |
Price Range |
Strength |
Weakness |
| Flexco |
$20K-$50K+ |
Brand, quality |
Long lead time |
| Almex |
$20K-$45K |
Technology |
Inflexible |
| HOLO |
$8K-$20K |
Flexibility, price |
Brand awareness |
| China local |
$3K-$10K |
Price |
Quality unstable |
Dimension 5: Customer Profile
ICP (Ideal Customer Profile)
For HOLO belt equipment:
| Attribute |
A-Class Customer |
| Industry |
Mining, Cement, Palm Oil, Rubber |
| Size |
Annual output > 500K tons |
| Behavior |
Mentions Flexco/Almex |
| Need |
Fast delivery, customization |
| Has |
Own maintenance team |
Decision Chain
End User (Mine Manager)
↓ requests
Procurement (Cost focus)
↓ evaluates
Technical (Quality focus)
↓ approves
Management (ROI focus)
↓ decides
Pain Points
| Pain Point |
Description |
| Long lead time |
Flexco 4-8 weeks |
| Quality issues |
Local brands fail often |
| Poor after-sales |
Slow response |
| Limited customization |
Standard models only |
Dimension 6: Entry Strategy
Priority Matrix
| Priority |
Market |
Reason |
| P0 |
Top 2 countries |
Fastest growth |
| P1 |
Emerging markets |
High potential |
| P2 |
Stable markets |
Maintain presence |
Tactics
- Target: A-class customers with Flexco/Almex mentions
- Angle: "Flexco quality, faster delivery, flexible customization"
- Channels: Trade shows, LinkedIn, direct outreach
- Proof: Case studies, certifications
Risk Assessment
| Risk |
Probability |
Impact |
Mitigation |
| Political instability |
Medium |
High |
Diversify markets |
| Currency fluctuation |
Medium |
Medium |
USD pricing |
| New competitors |
High |
Medium |
Build relationships |
六维度分析模板
⭐ 生成报告时的完整模板，确保每个维度都覆盖
模板示例：东南亚市场六维度分析
# [市场名称] 皮带设备市场六维度分析报告
> **报告日期**: YYYY-MM-DD
> **分析范围**: [国家列表]
> **目标产品**: 皮带接头机、分层机、打齿机及相关硫化设备
---
## 一、市场规模
### 1.1 总体市场容量
- **TAM**: US$ XX亿/年
- **SAM**: US$ XX万-XX万/年
- **SOM**: US$ XX万-XX万/年
### 1.2 重点国家分布
| 国家 | 市场容量 | 占比 | 优先级 |
|------|---------|------|--------|
| XX国 | US$ XX | XX% | ⭐⭐⭐ |
---
## 二、市场增长
### 2.1 增长率
| 国家 | CAGR | 趋势 |
|------|------|------|
| XX国 | XX% | ↑上升/↓下降/→平稳 |
### 2.2 核心驱动因素
| 因素 | 影响程度 | 说明 |
|------|---------|------|
| 采矿扩张 | ⭐⭐⭐ | [具体描述] |
| 基础设施建设 | ⭐⭐ | [具体描述] |
### 2.3 风险因素
- ⚠️ [风险1]: [描述]
- ⚠️ [风险2]: [描述]
---
## 三、市场细分
### 3.1 行业分布
| 行业 | 占比 | 年需求 | 增长趋势 |
|------|------|--------|---------|
| 采矿 | XX% | US$ XX | ↑ |
| 水泥 | XX% | US$ XX | → |
| 制造 | XX% | US$ XX | ↑ |
### 3.2 地理分布
- 🥇 **[国家A]**: [描述市场特征]
- 🥈 **[国家B]**: [描述市场特征]
- 🥉 **[国家C]**: [描述市场特征]
### 3.3 客户类型分布
| 类型 | 占比 | 特征 |
|------|------|------|
| 采矿企业 | XX% | [特征] |
| 皮带服务商 | XX% | [特征] |
| 代理商 | XX% | [特征] |
---
---
## 详细参考
> 以下内容已拆分到 [[references/extended-guide.md]]，仅在需要时读取：
> - 四、竞争格局
> - 五、客户画像
> - 六、进入策略
> - 执行摘要
> - Output Format
> - 🔴 NAS 资料路径（权威来源）
>
> 何时读取：需要查阅详细步骤、模板、配置或示例时。
1---2name: market-research3description: Use when 需要做市场研究、市场规模分析、竞品分析或开发新市场时。路由：市场研究走此技能（内置六维度分析框架+竞品格局），不要直接用 web_search 搜几条链接就交差4---56# 技能路由入口 — Market Research78> **Skill Graph：** 领域 → [[_index-discovery|客户发现与调研领域]] | 上游 ← [[_index-discovery|客户发现领域]] | 下游 → [[market-development-report|市场开发报告]]91011> 本文件为 market-research 技能的路由入口。12> **不随社区技能更新覆盖**，保持红龙定制逻辑。1314## 路由逻辑1516AI Agent 执行以下检测：1718```19本文件所在目录是否存在 HONGLONG-OVERRIDE.md？20 │21 ├─ 是 → 读取 HONGLONG-OVERRIDE.md 内容作为完整技能指令22 │ （跳过以下原始社区技能内容）23 │24 └─ 否 → 读取下方原始社区技能内容执行25```2627> **为什么这样设计**：HONGLONG-OVERRIDE.md 是独立文件，社区技能更新只覆盖 SKILL.md，28> 不覆盖 HONGLONG-OVERRIDE.md，红龙定制内容得以保留。2930---3132## 原始社区技能内容3334> 以下为原始 clawdhub 技能内容（仅当 HONGLONG-OVERRIDE.md 不存在时使用）3536<!-- honglong-override: original community skill metadata37name: Market Research38description: "Research markets with sizing, segmentation, competitor mapping, pricing checks, and demand validation that turn fuzzy ideas into decision-ready evidence."39-->4041# Market Research4243Research markets with **six-dimensional analysis framework**:441. Market Sizing (TAM/SAM/SOM)452. Market Growth (CAGR & Drivers)463. Market Segmentation (Industry/Geography/Customer)474. Competitive Landscape (Direct/Indirect/Potential)485. Customer Profile (ICP/Decision Chain/Pain Points)496. Entry Strategy (Priority/Tactics/Risk)5051## Dimension 1: Market Sizing5253### TAM/SAM/SOM Framework5455- **TAM** (Total Addressable Market): Full market demand56- **SAM** (Serviceable Addressable Market): Segment you can serve57- **SOM** (Serviceable Obtainable Market): Realistic share in near term5859### Data Sources6061| Level | Sources |62|-------|---------|63| TAM | Industry associations, government statistics, global reports |64| SAM | Regional data, trade publications, company filings |65| SOM | Historical win rates, sales capacity, market share data |6667## Dimension 2: Market Growth6869### Growth Analysis7071- **CAGR**: Compound Annual Growth Rate72- **Drivers**: What fuels the market?73- **Risks**: What could slow it down?7475### For HOLO Belt Equipment:7677| Driver Type | Examples |78|-------------|----------|79| Mining expansion | Nickel, coal, copper mining |80| Infrastructure | Belt conveyors in ports, factories |81| Manufacturing | Automotive, rubber, palm oil |82| Maintenance | Repair/replace cycles |8384## Dimension 3: Market Segmentation8586### B2B Segmentation Variables8788| Variable | Options |89|----------|---------|90| Industry | Mining, Manufacturing, Logistics, Energy |91| Company size | SMB, Mid-Market, Enterprise |92| Geography | Country, Region, City tier |93| Customer Type | End user, Distributor, Service provider |9495### Customer Priority Matrix9697| Grade | Criteria | Development Priority |98|-------|----------|---------------------|99| A | Active mining + mentions competitors | Immediate |100| B | Stable demand + technical buyer | Short-term |101| C | Potential but uncertain | Long-term |102103## Dimension 4: Competitive Landscape104105### Framework1061071. **Direct competitors** — Belt splicing equipment brands1082. **Indirect competitors** — Alternative solutions1093. **Potential competitors** — Could enter your space110111### HOLO Competitive Position112113| Brand | Price Range | Strength | Weakness |114|-------|-------------|----------|----------|115| Flexco | $20K-$50K+ | Brand, quality | Long lead time |116| Almex | $20K-$45K | Technology | Inflexible |117| HOLO | $8K-$20K | Flexibility, price | Brand awareness |118| China local | $3K-$10K | Price | Quality unstable |119120## Dimension 5: Customer Profile121122### ICP (Ideal Customer Profile)123124**For HOLO belt equipment:**125126| Attribute | A-Class Customer |127|-----------|------------------|128| Industry | Mining, Cement, Palm Oil, Rubber |129| Size | Annual output > 500K tons |130| Behavior | Mentions Flexco/Almex |131| Need | Fast delivery, customization |132| Has | Own maintenance team |133134### Decision Chain135136```137End User (Mine Manager)138 ↓ requests139Procurement (Cost focus)140 ↓ evaluates141Technical (Quality focus)142 ↓ approves143Management (ROI focus)144 ↓ decides145```146147### Pain Points148149| Pain Point | Description |150|------------|-------------|151| Long lead time | Flexco 4-8 weeks |152| Quality issues | Local brands fail often |153| Poor after-sales | Slow response |154| Limited customization | Standard models only |155156## Dimension 6: Entry Strategy157158### Priority Matrix159160| Priority | Market | Reason |161|----------|--------|--------|162| P0 | Top 2 countries | Fastest growth |163| P1 | Emerging markets | High potential |164| P2 | Stable markets | Maintain presence |165166### Tactics1671681. **Target**: A-class customers with Flexco/Almex mentions1692. **Angle**: "Flexco quality, faster delivery, flexible customization"1703. **Channels**: Trade shows, LinkedIn, direct outreach1714. **Proof**: Case studies, certifications172173### Risk Assessment174175| Risk | Probability | Impact | Mitigation |176|------|-------------|--------|------------|177| Political instability | Medium | High | Diversify markets |178| Currency fluctuation | Medium | Medium | USD pricing |179| New competitors | High | Medium | Build relationships |180181---182183## 六维度分析模板184185> ⭐ 生成报告时的完整模板，确保每个维度都覆盖186187### 模板示例：东南亚市场六维度分析188189```markdown190# [市场名称] 皮带设备市场六维度分析报告191192> **报告日期**: YYYY-MM-DD193> **分析范围**: [国家列表]194> **目标产品**: 皮带接头机、分层机、打齿机及相关硫化设备195196---197198## 一、市场规模199200### 1.1 总体市场容量201- **TAM**: US$ XX亿/年202- **SAM**: US$ XX万-XX万/年203- **SOM**: US$ XX万-XX万/年204205### 1.2 重点国家分布206| 国家 | 市场容量 | 占比 | 优先级 |207|------|---------|------|--------|208| XX国 | US$ XX | XX% | ⭐⭐⭐ |209210---211212## 二、市场增长213214### 2.1 增长率215| 国家 | CAGR | 趋势 |216|------|------|------|217| XX国 | XX% | ↑上升/↓下降/→平稳 |218219### 2.2 核心驱动因素220| 因素 | 影响程度 | 说明 |221|------|---------|------|222| 采矿扩张 | ⭐⭐⭐ | [具体描述] |223| 基础设施建设 | ⭐⭐ | [具体描述] |224225### 2.3 风险因素226- ⚠️ [风险1]: [描述]227- ⚠️ [风险2]: [描述]228229---230231## 三、市场细分232233### 3.1 行业分布234| 行业 | 占比 | 年需求 | 增长趋势 |235|------|------|--------|---------|236| 采矿 | XX% | US$ XX | ↑ |237| 水泥 | XX% | US$ XX | → |238| 制造 | XX% | US$ XX | ↑ |239240### 3.2 地理分布241- 🥇 **[国家A]**: [描述市场特征]242- 🥈 **[国家B]**: [描述市场特征]243- 🥉 **[国家C]**: [描述市场特征]244245### 3.3 客户类型分布246| 类型 | 占比 | 特征 |247|------|------|------|248| 采矿企业 | XX% | [特征] |249| 皮带服务商 | XX% | [特征] |250| 代理商 | XX% | [特征] |251252---253254---255256## 详细参考257258> 以下内容已拆分到 [[references/extended-guide.md]]，仅在需要时读取：259> - 四、竞争格局260> - 五、客户画像261> - 六、进入策略262> - 执行摘要263> - Output Format264> - 🔴 NAS 资料路径（权威来源）265>266> 何时读取：需要查阅详细步骤、模板、配置或示例时。
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