品牌媒介 Brief
输入
- 产品、目标、预算区间、档期
- 目标人群与必达/禁达平台
- 已有达人名单或类目
交付
- 一页投放 Brief（目标、信息、禁区、KPI）
- 达人匹配维度：受众重合、内容风格、商单痕迹、性价比、风险
- 初筛表头（供表格使用）
- 合作形式建议：短视频/直播/系列/矩阵
- 验收与披露要求
注意
- KPI 区分曝光、互动、涨粉、线索、成交；不把播放量直接当成交。
- 合规与广告法交棒
self-media-compliance。
Brand Media Brief
为品牌或代理写达人投放 Brief，并给出达人匹配维度与初筛标准。用于短视频/直播投放策划。不做未授权的达人隐私挖掘；匹配基于公开信息与用户提供名单。
WillNam
Updated Brand Media Brief by WillNam · 75a17fd
npx skillmds@latest add willnam/brand-media-brief File contents
---name: brand-media-briefdescription: 为品牌或代理写达人投放 Brief，并给出达人匹配维度与初筛标准。用于短视频/直播投放策划。不做未授权的达人隐私挖掘；匹配基于公开信息与用户提供名单。---# 品牌媒介 Brief## 输入- 产品、目标、预算区间、档期- 目标人群与必达/禁达平台- 已有达人名单或类目## 交付1. 一页投放 Brief（目标、信息、禁区、KPI）2. 达人匹配维度：受众重合、内容风格、商单痕迹、性价比、风险3. 初筛表头（供表格使用）4. 合作形式建议：短视频/直播/系列/矩阵5. 验收与披露要求## 注意- KPI 区分曝光、互动、涨粉、线索、成交；不把播放量直接当成交。- 合规与广告法交棒 `self-media-compliance`。
WillNam/mediamax/tree/main/skills/brand-media-brief commit 75a17fde4e
Frequently asked questions
Run npx skillmds@latest add willnam/brand-media-brief in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.
为品牌或代理写达人投放 Brief，并给出达人匹配维度与初筛标准。用于短视频/直播投放策划。不做未授权的达人隐私挖掘；匹配基于公开信息与用户提供名单。 It is listed under Coding & Dev Tools on SkillMD.
This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.
This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.
Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.
WillNam (@willnam) published this skill. Their other Agent Skills are listed on their SkillMD profile.