Ad Copy Creator
Overview
Creates platform-specific ad copy optimized for clicks, conversions, and ROAS. Includes multiple variations for A/B testing.
Workflow
Step 1: Define the Campaign
- Platform: Facebook, Google, LinkedIn, TikTok, or YouTube?
- Objective: Awareness, traffic, leads, or sales?
- Product/service: What are you advertising?
- Target audience: Demographics, interests, pain points
- Budget range: Helps calibrate copy aggressiveness
- Landing page URL: Where does the ad send traffic?
Step 2: Platform-Specific Formats
Facebook/Instagram Ads:
| Element |
Specs |
| Primary text |
125 chars (visible before "see more"), up to 2,200 |
| Headline |
27 chars ideal, 40 max |
| Description |
27 chars ideal |
| CTA button |
Shop Now, Learn More, Sign Up, Download, etc. |
Google Search Ads:
| Element |
Specs |
| Headlines |
3 headlines × 30 chars each |
| Descriptions |
2 descriptions × 90 chars each |
| Display URL path |
2 paths × 15 chars |
LinkedIn Ads:
| Element |
Specs |
| Introductory text |
150 chars (before truncation) |
| Headline |
70 chars max |
| Description |
100 chars |
TikTok Ads:
| Element |
Specs |
| Ad text |
100 chars (80 visible) |
| CTA |
Pre-set options |
| Hook |
First 3 seconds of script |
Step 3: Apply Copy Frameworks
| Framework |
Structure |
Best For |
| PAS |
Problem → Agitate → Solve |
Pain-aware audiences |
| AIDA |
Attention → Interest → Desire → Action |
Cold audiences |
| BAB |
Before → After → Bridge |
Transformation offers |
| 4U |
Urgent, Unique, Useful, Ultra-specific |
Direct response |
| Star-Story-Solution |
Character → Journey → Product |
Story-driven ads |
Step 4: Generate Variations
Create minimum 5 variations per platform:
- 2 × pain-focused (address the problem)
- 2 × benefit-focused (show the transformation)
- 1 × social proof (results/testimonials)
Step 5: Write the Ads
For each variation include:
- All required copy elements per platform specs
- CTA selection with reasoning
- Audience targeting suggestion
- Creative/visual direction (what image or video to pair with)
Output Format
# Ad Copy: [Campaign Name]
## Campaign Overview
- **Platform**: [platform]
- **Objective**: [goal]
- **Target**: [audience description]
- **Offer**: [what's being promoted]
---
## Variation 1: [Pain-Focused]
**Framework**: [PAS/AIDA/etc.]
**Primary Text**:
[Copy text]
**Headline**: [headline]
**Description**: [description]
**CTA**: [button text]
**Creative Direction**: [what visual to pair]
**Target Audience**: [targeting suggestion]
---
## Variation 2: [Benefit-Focused]
[Same structure...]
## Variation 3: [Social Proof]
[Same structure...]
[Continue for 5+ variations]
---
## Testing Strategy
- **Phase 1**: Test headlines (keep body same)
- **Phase 2**: Test body copy (keep winning headline)
- **Phase 3**: Test CTAs and creative
- **Budget allocation**: 70% to winner, 30% to testing
Quality Checklist
1---2name: ad-copy-creator3description: Write high-converting ad copy for Facebook, Google, LinkedIn, and TikTok ads. TRIGGERS - Use when user wants ad copy, paid media creative, or advertising text for any platform.4---56# Ad Copy Creator78## Overview9Creates platform-specific ad copy optimized for clicks, conversions, and ROAS. Includes multiple variations for A/B testing.1011## Workflow1213### Step 1: Define the Campaign141. **Platform**: Facebook, Google, LinkedIn, TikTok, or YouTube?152. **Objective**: Awareness, traffic, leads, or sales?163. **Product/service**: What are you advertising?174. **Target audience**: Demographics, interests, pain points185. **Budget range**: Helps calibrate copy aggressiveness196. **Landing page URL**: Where does the ad send traffic?2021### Step 2: Platform-Specific Formats2223**Facebook/Instagram Ads:**24| Element | Specs |25|---------|-------|26| Primary text | 125 chars (visible before "see more"), up to 2,200 |27| Headline | 27 chars ideal, 40 max |28| Description | 27 chars ideal |29| CTA button | Shop Now, Learn More, Sign Up, Download, etc. |3031**Google Search Ads:**32| Element | Specs |33|---------|-------|34| Headlines | 3 headlines × 30 chars each |35| Descriptions | 2 descriptions × 90 chars each |36| Display URL path | 2 paths × 15 chars |3738**LinkedIn Ads:**39| Element | Specs |40|---------|-------|41| Introductory text | 150 chars (before truncation) |42| Headline | 70 chars max |43| Description | 100 chars |4445**TikTok Ads:**46| Element | Specs |47|---------|-------|48| Ad text | 100 chars (80 visible) |49| CTA | Pre-set options |50| Hook | First 3 seconds of script |5152### Step 3: Apply Copy Frameworks5354| Framework | Structure | Best For |55|-----------|-----------|----------|56| **PAS** | Problem → Agitate → Solve | Pain-aware audiences |57| **AIDA** | Attention → Interest → Desire → Action | Cold audiences |58| **BAB** | Before → After → Bridge | Transformation offers |59| **4U** | Urgent, Unique, Useful, Ultra-specific | Direct response |60| **Star-Story-Solution** | Character → Journey → Product | Story-driven ads |6162### Step 4: Generate Variations6364Create minimum 5 variations per platform:65- 2 × pain-focused (address the problem)66- 2 × benefit-focused (show the transformation)67- 1 × social proof (results/testimonials)6869### Step 5: Write the Ads7071For each variation include:72- All required copy elements per platform specs73- CTA selection with reasoning74- Audience targeting suggestion75- Creative/visual direction (what image or video to pair with)7677## Output Format7879```markdown80# Ad Copy: [Campaign Name]8182## Campaign Overview83- **Platform**: [platform]84- **Objective**: [goal]85- **Target**: [audience description]86- **Offer**: [what's being promoted]8788---8990## Variation 1: [Pain-Focused]91**Framework**: [PAS/AIDA/etc.]9293**Primary Text**: 94[Copy text]9596**Headline**: [headline]97**Description**: [description]98**CTA**: [button text]99100**Creative Direction**: [what visual to pair]101**Target Audience**: [targeting suggestion]102103---104105## Variation 2: [Benefit-Focused]106[Same structure...]107108## Variation 3: [Social Proof]109[Same structure...]110111[Continue for 5+ variations]112113---114115## Testing Strategy116- **Phase 1**: Test headlines (keep body same)117- **Phase 2**: Test body copy (keep winning headline) 118- **Phase 3**: Test CTAs and creative119- **Budget allocation**: 70% to winner, 30% to testing120```121122## Quality Checklist123- [ ] Copy matches platform character limits124- [ ] Each variation uses a different angle125- [ ] CTAs are specific (not generic "Learn More" unless strategic)126- [ ] Social proof variation included127- [ ] Creative direction provided for each128- [ ] A/B testing plan included129- [ ] Target audience suggestions per variation
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