Brand Voice Guide
Overview
Creates comprehensive brand voice and messaging guidelines that ensure consistency across all communications.
Workflow
Step 1: Discover the Brand
- Company/personal brand: Who are you?
- Target audience: Who are you speaking to?
- Brand personality: If your brand were a person, how would they talk?
- Competitors: Who do you NOT want to sound like?
- Existing content: Share examples of content you like
Step 2: Define Voice Attributes
Choose 3-4 voice attributes with a spectrum:
| Attribute |
We ARE |
We are NOT |
| [e.g., Bold] |
[Confident, direct, decisive] |
[Arrogant, aggressive, reckless] |
| [e.g., Smart] |
[Insightful, analytical, clear] |
[Condescending, jargon-heavy, academic] |
| [e.g., Human] |
[Warm, relatable, honest] |
[Sappy, unprofessional, sloppy] |
| [e.g., Ambitious] |
[Forward-thinking, driven] |
[Hypey, unrealistic, salesy] |
Step 3: Create the Guide
Output Format
# Brand Voice Guide: [Brand Name]
## Brand Essence
**One sentence**: [What you stand for]
**Tagline**: [Your tagline]
**Mission**: [What you're trying to do]
## Our Audience
**Primary**: [Who they are, what they care about]
**How they talk**: [Their vocabulary, their concerns]
**What they need from us**: [Value we provide]
## Voice Attributes
### [Attribute 1]: [Name]
**What it means**: [Definition]
**Do this**: [Examples of how to embody it]
**Don't do this**: [Examples of going too far]
**✅ Example**: "[Good example sentence]"
**❌ Not this**: "[Bad example sentence]"
[Repeat for each attribute]
## Tone Variations by Context
| Context | Tone Adjustment | Example |
|---------|----------------|---------|
| Social media | More casual, playful | [example] |
| Email marketing | Warm, personal | [example] |
| Website copy | Clear, confident | [example] |
| Sales materials | Professional, compelling | [example] |
| Support/help | Empathetic, patient | [example] |
| Crisis | Direct, calm, transparent | [example] |
## Writing Rules
### Always
- [Rule 1]
- [Rule 2]
- [Rule 3]
### Never
- [Rule 1]
- [Rule 2]
- [Rule 3]
## Vocabulary Guide
| Use This | Instead Of |
|----------|-----------|
| [preferred word] | [avoided word] |
| [preferred phrase] | [avoided phrase] |
## Before/After Examples
### Email Subject Line
❌ Before: "[generic version]"
✅ After: "[on-brand version]"
### Social Media Post
❌ Before: "[generic version]"
✅ After: "[on-brand version]"
### Sales Copy
❌ Before: "[generic version]"
✅ After: "[on-brand version]"
Quality Checklist
1---2name: brand-voice-guide3description: Create comprehensive brand voice and messaging guidelines. TRIGGERS - Use when user wants brand guidelines, voice documentation, messaging framework, or tone of voice guide.4---56# Brand Voice Guide78## Overview9Creates comprehensive brand voice and messaging guidelines that ensure consistency across all communications.1011## Workflow1213### Step 1: Discover the Brand141. **Company/personal brand**: Who are you?152. **Target audience**: Who are you speaking to?163. **Brand personality**: If your brand were a person, how would they talk?174. **Competitors**: Who do you NOT want to sound like?185. **Existing content**: Share examples of content you like1920### Step 2: Define Voice Attributes2122Choose 3-4 voice attributes with a spectrum:2324| Attribute | We ARE | We are NOT |25|-----------|--------|-----------|26| [e.g., Bold] | [Confident, direct, decisive] | [Arrogant, aggressive, reckless] |27| [e.g., Smart] | [Insightful, analytical, clear] | [Condescending, jargon-heavy, academic] |28| [e.g., Human] | [Warm, relatable, honest] | [Sappy, unprofessional, sloppy] |29| [e.g., Ambitious] | [Forward-thinking, driven] | [Hypey, unrealistic, salesy] |3031### Step 3: Create the Guide3233## Output Format3435```markdown36# Brand Voice Guide: [Brand Name]3738## Brand Essence39**One sentence**: [What you stand for]40**Tagline**: [Your tagline]41**Mission**: [What you're trying to do]4243## Our Audience44**Primary**: [Who they are, what they care about]45**How they talk**: [Their vocabulary, their concerns]46**What they need from us**: [Value we provide]4748## Voice Attributes4950### [Attribute 1]: [Name]51**What it means**: [Definition]52**Do this**: [Examples of how to embody it]53**Don't do this**: [Examples of going too far]5455**✅ Example**: "[Good example sentence]"56**❌ Not this**: "[Bad example sentence]"5758[Repeat for each attribute]5960## Tone Variations by Context6162| Context | Tone Adjustment | Example |63|---------|----------------|---------|64| Social media | More casual, playful | [example] |65| Email marketing | Warm, personal | [example] |66| Website copy | Clear, confident | [example] |67| Sales materials | Professional, compelling | [example] |68| Support/help | Empathetic, patient | [example] |69| Crisis | Direct, calm, transparent | [example] |7071## Writing Rules7273### Always74- [Rule 1]75- [Rule 2]76- [Rule 3]7778### Never79- [Rule 1]80- [Rule 2]81- [Rule 3]8283## Vocabulary Guide84| Use This | Instead Of |85|----------|-----------|86| [preferred word] | [avoided word] |87| [preferred phrase] | [avoided phrase] |8889## Before/After Examples9091### Email Subject Line92❌ Before: "[generic version]"93✅ After: "[on-brand version]"9495### Social Media Post96❌ Before: "[generic version]"97✅ After: "[on-brand version]"9899### Sales Copy100❌ Before: "[generic version]"101✅ After: "[on-brand version]"102```103104## Quality Checklist105- [ ] 3-4 distinct voice attributes defined106- [ ] "Do this / don't do this" for each attribute107- [ ] Before/after examples for common formats108- [ ] Tone variations by context109- [ ] Vocabulary guide included110- [ ] Actionable enough for any team member to follow
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