Winbda Content Calendar
Overview
Creates structured content calendars with topics, formats, platforms, and posting schedules aligned to business goals.
Workflow
Step 1: Define the Strategy
- Platforms: Which channels? (Instagram, LinkedIn, YouTube, etc.)
- Frequency: How often per platform?
- Content pillars: 3-5 themes to rotate through
- Goals: Brand awareness, leads, sales, authority?
- Time period: Weekly, monthly, quarterly?
Step 2: Set Content Pillars
Define 3-5 recurring themes. Example:
- Educate: Tips, how-tos, tutorials
- Inspire: Stories, case studies, results
- Engage: Questions, polls, controversial takes
- Sell: Offers, testimonials, product features
- Personal: Behind-the-scenes, day-in-life
Step 3: Build the Calendar
Output Format
# Content Calendar: [Month/Quarter]
## Strategy Overview
- **Platforms**: [list]
- **Posting frequency**: [per platform]
- **Content pillars**: [list]
- **Key dates/events**: [relevant dates this period]
## Weekly Schedule
### Week 1: [Theme]
| Day | Platform | Content Type | Topic | Pillar | CTA | Status |
|-----|----------|-------------|-------|--------|-----|--------|
| Mon | LinkedIn | Text post | [topic] | Educate | Comment | Draft |
| Tue | Instagram | Carousel | [topic] | Inspire | Save | Idea |
| Wed | — | — | — | — | — | — |
| Thu | LinkedIn | Story post | [topic] | Personal | Follow | Idea |
| Fri | Instagram | Reel | [topic] | Engage | Share | Idea |
[Repeat for each week]
## Content Ideas Bank
[20+ topic ideas organized by pillar for future use]
## Monthly Goals
- Posts published: [target]
- Engagement rate: [target]
- Followers gained: [target]
- Leads generated: [target]
Quality Checklist
- Pillars rotate evenly (not all selling)
- Mix of content formats per platform
- CTAs vary (not always "follow me")
- Key dates/holidays included
- Realistic posting frequency