Sales Objection Handler
Overview
Creates comprehensive objection-handling scripts that turn "no" into "tell me more." Covers pricing, timing, competition, authority, and trust objections.
Workflow
Step 1: Context
- What do you sell? (product/service + price range)
- Who do you sell to? (buyer persona)
- Sales process: Inbound, outbound, or referral?
- Common objections: What do you hear most?
- Biggest competitor: Who do they compare you to?
Step 2: Map the Objection Categories
| Category |
Common Phrases |
| Price |
"Too expensive", "Can't afford it", "Cheaper options exist" |
| Timing |
"Not now", "Maybe next quarter", "Too busy" |
| Authority |
"Need to check with my boss", "Not my decision" |
| Need |
"We're fine as is", "Not a priority", "Don't see the value" |
| Trust |
"Never heard of you", "How do I know it works?", "Seems risky" |
| Competition |
"We're looking at [competitor]", "Already using [tool]" |
| Inertia |
"We've always done it this way", "Change is hard" |
Step 3: Build Response Scripts
For each objection, provide:
The LAER Framework:
- Listen — Acknowledge what they said (don't argue)
- Acknowledge — Validate their concern
- Explore — Ask a question to understand the real issue
- Respond — Address with value, proof, or reframe
Script format:
OBJECTION: "[Exact words they say]"
ACKNOWLEDGE: "[Validation — show you understand]"
EXPLORE: "[Question that uncovers the real concern]"
RESPOND: "[Your response addressing the root cause]"
PROOF: "[Case study, stat, or example that backs it up]"
REDIRECT: "[Question that moves the conversation forward]"
Step 4: Create the Playbook
Output Format
# Objection Handling Playbook: [Your Product/Service]
## Quick Reference Card
| Objection | One-Line Response | Page |
|-----------|------------------|------|
| "Too expensive" | "Compared to what?" | #price |
| "Not now" | "When would be better, and why?" | #timing |
| [etc.] | | |
---
## PRICE OBJECTIONS
### "It's too expensive"
**What they really mean**: [interpretation]
**Response**:
> "I appreciate you being upfront about that. Can I ask — when you say too expensive, are you comparing it to something specific, or is it about the total investment?"
**If comparing to competitor**: [response]
**If budget concern**: [response]
**If value concern**: [response]
**Proof point**: "[Client] thought the same thing, but after [X months] they saw [specific result]."
**Redirect**: "If budget weren't a factor, would this be the right solution for you?"
---
### "Can you offer a discount?"
[Same structure]
---
## TIMING OBJECTIONS
[Continue for each category...]
## COMPETITION OBJECTIONS
[Continue...]
## AUTHORITY OBJECTIONS
[Continue...]
## NEED OBJECTIONS
[Continue...]
## TRUST OBJECTIONS
[Continue...]
---
## Practice Scenarios
[3-5 role-play scenarios with sample dialogues]
## Never Say
[List of phrases that kill deals]
Quality Checklist
1---2name: sales-objection-handler3description: Prepare responses to common sales objections with scripts and strategies. TRIGGERS - Use when user wants to handle objections, prepare for sales pushback, or create objection-handling scripts.4---56# Sales Objection Handler78## Overview9Creates comprehensive objection-handling scripts that turn "no" into "tell me more." Covers pricing, timing, competition, authority, and trust objections.1011## Workflow1213### Step 1: Context141. **What do you sell?** (product/service + price range)152. **Who do you sell to?** (buyer persona)163. **Sales process**: Inbound, outbound, or referral?174. **Common objections**: What do you hear most?185. **Biggest competitor**: Who do they compare you to?1920### Step 2: Map the Objection Categories2122| Category | Common Phrases |23|----------|---------------|24| **Price** | "Too expensive", "Can't afford it", "Cheaper options exist" |25| **Timing** | "Not now", "Maybe next quarter", "Too busy" |26| **Authority** | "Need to check with my boss", "Not my decision" |27| **Need** | "We're fine as is", "Not a priority", "Don't see the value" |28| **Trust** | "Never heard of you", "How do I know it works?", "Seems risky" |29| **Competition** | "We're looking at [competitor]", "Already using [tool]" |30| **Inertia** | "We've always done it this way", "Change is hard" |3132### Step 3: Build Response Scripts3334For each objection, provide:3536**The LAER Framework:**371. **Listen** — Acknowledge what they said (don't argue)382. **Acknowledge** — Validate their concern393. **Explore** — Ask a question to understand the real issue404. **Respond** — Address with value, proof, or reframe4142**Script format:**43```44OBJECTION: "[Exact words they say]"4546ACKNOWLEDGE: "[Validation — show you understand]"4748EXPLORE: "[Question that uncovers the real concern]"4950RESPOND: "[Your response addressing the root cause]"5152PROOF: "[Case study, stat, or example that backs it up]"5354REDIRECT: "[Question that moves the conversation forward]"55```5657### Step 4: Create the Playbook5859## Output Format6061```markdown62# Objection Handling Playbook: [Your Product/Service]6364## Quick Reference Card65| Objection | One-Line Response | Page |66|-----------|------------------|------|67| "Too expensive" | "Compared to what?" | #price |68| "Not now" | "When would be better, and why?" | #timing |69| [etc.] | | |7071---7273## PRICE OBJECTIONS7475### "It's too expensive"76**What they really mean**: [interpretation]7778**Response**:79> "I appreciate you being upfront about that. Can I ask — when you say too expensive, are you comparing it to something specific, or is it about the total investment?"8081**If comparing to competitor**: [response]82**If budget concern**: [response]83**If value concern**: [response]8485**Proof point**: "[Client] thought the same thing, but after [X months] they saw [specific result]."8687**Redirect**: "If budget weren't a factor, would this be the right solution for you?"8889---9091### "Can you offer a discount?"92[Same structure]9394---9596## TIMING OBJECTIONS97[Continue for each category...]9899## COMPETITION OBJECTIONS100[Continue...]101102## AUTHORITY OBJECTIONS 103[Continue...]104105## NEED OBJECTIONS106[Continue...]107108## TRUST OBJECTIONS109[Continue...]110111---112113## Practice Scenarios114[3-5 role-play scenarios with sample dialogues]115116## Never Say117[List of phrases that kill deals]118```119120## Quality Checklist121- [ ] Every common objection has a scripted response122- [ ] Responses acknowledge before countering123- [ ] Each response includes a proof point124- [ ] Redirect questions keep conversation moving125- [ ] Role-play scenarios included for practice126- [ ] "Never say" list included
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