Brand Foundations

Automated Q&A sequence that extracts the 7 core brand pillars and outputs a finalized brand_guidelines.md.

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File contents

Brand Foundations (The 7 Pillars)

An interactive workshop protocol used to instantly standardize a brand's narrative, voice, and aesthetic positioning before content production begins.

Triggers

"new brand", "brand voice", "positioning", "brand guidelines"

Core Mechanics

Runs a structured Q&A to extract:

  1. Purpose & Core Enemy
  2. Target Avatar (Psychographics > Demographics)
  3. Brand Voice & Archetype
  4. Primary Value Proposition
  5. Visual Identity (Colors/Typography direction)
  6. Compaction into brand_guidelines.md

Reference Paths

  • .context/memories/protocols/strategy/319-brand-foundations-7-blocks.md

winstonkoh87/athena-public/tree/main/examples/skills/business/brand-foundations commit 21e4a2f71d

Frequently asked questions

npx skillmds@latest add winstonkoh87/brand-foundations