How do I install the Outbound skill?

Run npx skillmds@latest add wojciechluszczynski/outbound in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Outbound safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Outbound?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Outbound free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Outbound?

wojciechluszczynski (@wojciechluszczynski) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Outbound by wojciechluszczynski — Agent Skill

Name: Outbound
Author: wojciechluszczynski

Outbound

Build target lists and sequence drafts that apply the ICP and disqualifier rules from positioning.md literally. Use for outbound campaigns, ABM lists and first-touch sequences. Requires a brief from /operator-cmo:brief.

File contents

/operator-cmo:outbound

Outbound is where an unsupervised agent stack does the most damage per token, because the output leaves your domain and lands in somebody's inbox with your name on it.

The decision guard

Read the brief. No brief, no sequence.
Read marketing/decisions/positioning.md: the ICP, the disqualifiers, the problem language, and the proof lines.
Read marketing/policy/ship-policy.md. Outbound to a named account is tier C by default in the shipped policy, and you should not quietly lower it.
Read marketing/policy/do-not-contact.md if it exists. Every list you produce is filtered against it before it is written to disk.

Build the list

Apply the ICP as a filter, then apply the disqualifiers as a second pass, and report how many accounts each disqualifier removed. That count is the most useful diagnostic in this skill: a rule that never fires is not a rule, and a rule that removes 80% of the list means the ICP and the sourcing disagree.

Every row carries: account, contact, role, the trigger that made them qualified, and the source of that trigger with a date. A row with no trigger is not a lead, it is a name, and it goes in a separate no-trigger file rather than into the sequence.

Write the sequence

Personalisation must be sourced. Every personalised line names where it came from, in a src: field the reviewer can check. If you cannot source it, write the generic line. Inventing a detail about a real person is the one mistake in this plugin that cannot be walked back.
The problem in their words, taken from positioning.md, not your own phrasing of it.
One ask per message. Short. No paragraph of context before the point.
Proof lines only from positioning.md. No new numbers, no new logos.
Write the full sequence including the exit condition: what happens when someone replies, and when the sequence stops.
No em dashes.

Output

marketing/drafts/YYYY-MM-DD-<slug>-list.csv and marketing/drafts/YYYY-MM-DD-<slug>-sequence.md, both with the standard header naming bet, decision rev, brief and gate.

Finish

Print: list size, disqualifier hit counts, how many rows had no trigger, unsourced personalisation count (target zero), and the gate tier. Do not send anything. Sending is a human action in this plugin and stays that way.

---name: outbounddescription: Build target lists and sequence drafts that apply the ICP and disqualifier rules from positioning.md literally. Use for outbound campaigns, ABM lists and first-touch sequences. Requires a brief from /operator-cmo:brief.---# /operator-cmo:outboundOutbound is where an unsupervised agent stack does the most damage per token,because the output leaves your domain and lands in somebody's inbox with yourname on it.## The decision guard1. Read the brief. No brief, no sequence.2. Read `marketing/decisions/positioning.md`: the ICP, the disqualifiers, the problem language, and the proof lines.3. Read `marketing/policy/ship-policy.md`. Outbound to a named account is tier C by default in the shipped policy, and you should not quietly lower it.4. Read `marketing/policy/do-not-contact.md` if it exists. Every list you produce is filtered against it before it is written to disk.## Build the listApply the ICP as a filter, then apply the disqualifiers as a second pass, and**report how many accounts each disqualifier removed**. That count is the mostuseful diagnostic in this skill: a rule that never fires is not a rule, and arule that removes 80% of the list means the ICP and the sourcing disagree.Every row carries: account, contact, role, the trigger that made themqualified, and the source of that trigger with a date. A row with no trigger isnot a lead, it is a name, and it goes in a separate `no-trigger` file ratherthan into the sequence.## Write the sequence- **Personalisation must be sourced.** Every personalised line names where it came from, in a `src:` field the reviewer can check. If you cannot source it, write the generic line. Inventing a detail about a real person is the one mistake in this plugin that cannot be walked back.- **The problem in their words**, taken from positioning.md, not your own phrasing of it.- **One ask per message.** Short. No paragraph of context before the point.- **Proof lines only from positioning.md.** No new numbers, no new logos.- Write the full sequence including the exit condition: what happens when someone replies, and when the sequence stops.- No em dashes.## Output`marketing/drafts/YYYY-MM-DD-<slug>-list.csv` and`marketing/drafts/YYYY-MM-DD-<slug>-sequence.md`, both with the standardheader naming bet, decision rev, brief and gate.## FinishPrint: list size, disqualifier hit counts, how many rows had no trigger,unsourced personalisation count (target zero), and the gate tier. Do not sendanything. Sending is a human action in this plugin and stays that way.

Frequently asked questions