wshobson Social Publishing
Agent-first social media publishing via SocialClaw. One workspace API key, 13 platforms, zero per-platform OAuth setup.
When to Use This Skill
Use this skill when the user wants to:
- Publish or schedule posts across multiple social media platforms
- Orchestrate a multi-platform content campaign
- Upload and attach media to social posts
- Retrieve post-level engagement analytics
- Manage a content calendar programmatically
Supported Platforms
| Platform | Notes |
|---|---|
| X (Twitter) | Profile posts, threads |
| Profile posts + Company pages | |
| Business + standalone accounts | |
| Facebook Pages | Page posts with link previews |
| TikTok | Video descriptions |
| Discord | Channel targeting, embeds |
| Telegram | Channel/group messaging |
| YouTube | Video descriptions and metadata |
| Subreddit posts with flair | |
| WordPress | Blog posts with SEO metadata |
| Pins with board targeting |
Setup
# Install via npx
npx skills add ndesv21/socialclaw
# Or install as package
npm install socialclaw@0.1.12
# Set your workspace API key
export SOCIALCLAW_API_KEY=your_key_here
Get a workspace API key at getsocialclaw.com.
Workflow
Step 1: Define Campaign
Specify platforms, message content, schedule, and any media attachments.
Step 2: Draft Platform Variants
Claude generates platform-optimized copy for each channel (character limits, hashtag norms, tone).
Step 3: Upload Media (Optional)
Upload images or videos once — SocialClaw stores them for reuse across platforms.
Step 4: Validate Schedule
Claude checks platform-specific timing rules and rate limits before submitting.
Step 5: Publish or Schedule
Posts queue via the SocialClaw API. Receive post IDs and scheduled times for confirmation.
Step 6: Analytics
Pull engagement metrics (impressions, clicks, reactions) 24–48 hours after publishing.
Usage Examples
Single Platform Post
Post to our company LinkedIn page:
"Excited to announce our Q2 product roadmap — here's what's coming next.
[roadmap image]"
Multi-Platform Campaign
Announce our beta launch on X, LinkedIn, Instagram, and Discord.
Message: "Our beta is live! 100 spots available — sign up at example.com #launch"
Schedule for tomorrow 9am PST
Content Series
Create a 5-day drip campaign for our feature launch week.
Platforms: X and LinkedIn.
I'll provide copy for each day.
Guidelines
- One key, all platforms — SOCIALCLAW_API_KEY authenticates across all connected accounts
- Platform-native copy — Adapt tone and format for each platform rather than copy-pasting
- Validate timing — Always confirm schedule before submission to avoid rate limit errors
- Media reuse — Upload assets once and reference by ID across multiple posts
Limitations
- Requires active SocialClaw account with connected social accounts
- Platform availability depends on workspace tier
- Some platforms require video content for optimal reach (TikTok, YouTube, Instagram Reels)
Source: wshobson/agents → plugins/social-publishing/skills/social-publishing/SKILL.md