Raskin Narrative Bp

Raskin Narrative BP

Andy Raskin风格的叙事pitch框架。故事驱动、紧迫感先导、戏剧化。最好的pitch不从你开始，从世界开始。

When to Use

Use this skill when:

• 用户需要故事驱动的现场演示框架（Demo Day、路演比赛）
• 用户需要在投资人会议中现场present
• 用户需要B2B销售deck
• 用户需要通过世界层面的设定创造紧迫感和必然性
• 用户需要5个叙事节拍的pitch结构（而非幻灯片信息容器）

Do NOT use this skill if:

• 用户需要冷邮件发送的deck（非现场演示）→ use sequoia-structured-bp 或 yc-insight-driven-bp instead
• 用户需要严谨的数据驱动框架（A轮及以后、机构投资人）→ use sequoia-structured-bp instead
• 用户需要极简的洞察先导框架（pre-seed到seed）→ use yc-insight-driven-bp instead
• 用户需要可编辑的PPTX文件 → use pitch-deck-creator instead

Typical triggers:

• 「叙事pitch」「故事驱动BP」「Demo Day演示」「路演比赛框架」「现场路演」
• "Andy Raskin pitch", "narrative deck", "story-driven pitch", "Demo Day presentation"

Workflow

本框架描述"如何使用Raskin叙事BP框架"的步骤：

本工作流遵循六步推进法，共6个步骤：

1. 探查 (Probe)：动手前先完整读取全部输入，确认目标和约束。
2. 约束 (Constrain)：验证输入完整性，设定边界和不可降级的交付标准，受阻时换通道。
3. 证据 (Evidence)：每个数字必须来自输入、具体信源或可复现计算，收集支撑数据。
4. 执行 (Execute)：调用脚本/API/生成内容，先给影响与结论，再给行动和必要证据。
5. 验证 (Verify)：用"可能失败"的动作验证——不同于生成路径的方式回读输出。
6. 交付 (Deliver)：返回结果，清理临时文件。

Step 1: 探查 (Probe)

完整读取用户的项目信息，确认演示场景（现场Demo Day/Zoom会议/B2B销售）、行业、目标受众和核心叙事。理解项目的世界层面转变。

Step 2: 约束 (Constrain)

设定框架使用边界：

• 输出为5个叙事节拍，不是幻灯片信息容器
• 语气：戏剧化、预言式、紧迫
• 前30秒不提及公司——从世界的转变开始
• 描述能力（capabilities）而非功能（features）
• 不取代现有巨头——让他们更高效（消除恐惧）
• 受阻时换通道，不降级交付物

Step 3: 证据 (Evidence)

收集支撑叙事的证据：

• Beat 1需要令人震惊的统计数据、令人心痛的客户轶事或令人恐惧的行业趋势
• Beat 2需要相邻领域的可比成功案例（证明模式），或监管/技术顺风
• Beat 3需要before/after对比，感觉像魔法
• Beat 4需要展示能力的traction指标和确认转变的客户引言
• Beat 5需要3个逻辑相邻市场，建立在同一核心能力之上
• 所有数据必须有来源或可辩护

Step 4: 执行 (Execute)

按照下方「Framework Content」中的5个叙事节拍，逐节拍撰写pitch叙事。先给影响与结论，再给行动和必要证据。每个节拍遵循：Goal → Rule/Technique → Good/Bad Example → Check 的结构。同时准备交付技巧（Pacing、Body Language、Voice）。

Step 5: 验证 (Verify)

用Self-Review Checklist逐项验证——不同于生成路径的方式回读输出：

• 前30秒是否零提及公司？
• 问题是否创造情感反应（震惊、恐惧、紧迫）？
• 是否命名了可比成功来证明模式？
• 是否描述能力而非功能？
• traction指标是否关于转变而非增长？
• 愿景是否展示3个逻辑相邻市场？
• ask是否感觉像邀请？
• 如果现场演示：是否准备了60秒demo？

Step 6: 交付 (Deliver)

返回完整的5节拍pitch叙事（Markdown格式），包含每个节拍的目标、技巧、示例和检查清单，以及交付技巧（Pacing、Body Language、Voice）。如非现场演示，提供适配为deck的版本（每个节拍1页，极简文字）。清理临时文件。如需生成可编辑PPTX，使用 pitch-deck-creator。

Output

输出为Markdown格式的完整5节拍pitch叙事，包含：

• 5个叙事节拍，每个包含：Goal、Rule/Technique、Good/Bad Example、Check清单
• The Ask（独立于叙事，在故事之后）
• Delivery Tips（Pacing、Body Language、Voice）
• Adapting to a Deck（如非现场演示，每个节拍1页极简文字）
• Self-Review Checklist
• Anti-Patterns to Avoid（5种常见反模式）
• When to Use This Framework（场景推荐表）
• Raskin's Greatest Hits（3个学习案例）
• 所有示例基于ChainLedger作为统一案例

Framework Content

Meta

• Style: Story-driven, urgency-led, theatrical
• Best For: Pitch competitions; Demo Day; investor meetings where you present live; B2B sales decks
• Source: Andy Raskin (Silicon Valley's top pitch coach)
• Output Length: 5 narrative beats, not slides
• Tone: Dramatic, prophetic, urgent

Core Philosophy

The best pitch doesn't start with you. It starts with the world.

"The greatest sales deck I've ever seen didn't mention the company's product until slide 14." — Andy Raskin

Investors don't invest in companies. They invest in inevitability — the feeling that this future is already happening and they'd be foolish to miss it.

The 5 Narrative Beats

Unlike Sequoia's 12 slides or YC's insight-first memo, Raskin's framework is 5 narrative beats. Each beat is a story moment, not an information container.

Beat 1: Name a Big, Changeable Problem (The Setup)

Goal: Create tension. The investor must feel that something is wrong with the world.

Rule: Never start with your company. Start with a shift in the world that creates pain.

Techniques:

• The statistic that stuns: A number so large it demands attention.
• The anecdote that hurts: A real customer story that makes the investor wince.
• The trend that terrifies: A shift that threatens an entire industry.

Good Example (Statistic):

"$18 billion. That's how much global enterprises lost last year to compliance fines alone. Not fraud. Not cyber attacks. Just paperwork that was filed incorrectly. And that number has doubled in the last 3 years."

Good Example (Anecdote):

"Last month, a mid-size manufacturer in Shenzhen lost a $2 million order. Not because their product was bad. Not because their price was high. Because their compliance paperwork took 11 days, and the buyer went with a competitor who could do it in 3. Eleven days. For paperwork."

Good Example (Trend):

"In 2019, 73% of CFOs said relationship banking was their top priority. Today, 89% say cash flow visibility is. That's not a preference shift. That's a survival shift. And most banks haven't noticed."

Check:

• The first 30 seconds contain no mention of your company
• The investor feels an emotion (shock, fear, urgency)
• The problem is big enough to justify a billion-dollar company

Beat 2: Show That the Problem Will Inevitably Be Solved (The Promise)

Goal: Create hope. Show that someone is going to solve this, and soon.

Technique: Point to a company in an adjacent space that has already won by solving a similar problem. This proves the pattern.

Good Example:

"Stripe didn't just build better payment infrastructure. They made developers the heroes of payments. The result? $95 billion company. Compliance is the next infrastructure layer that desperately needs a Stripe. The only question is: who builds it?"

Alternative Technique: Show regulatory or technological tailwinds that make the solution inevitable.

Good Example:

"PSD2 in Europe. Open banking APIs in the UK. Regulatory sandboxes in Singapore. Governments worldwide are mandating data sharing between financial institutions. The compliance walls are coming down. Someone is going to build the router that connects them."

Check:

• You've named a comparable success (proves the pattern)
• The investor thinks "of course someone will solve this"
• The inevitable solution is a platform, not a feature

Beat 3: Introduce Your Product as the Inevitable Solution (The Reveal)

Goal: Make your product feel like the only logical answer.

Technique: Don't describe features. Describe capabilities — what your product makes possible that was impossible before.

Good Example:

"ChainLedger is the compliance settlement network. Instead of 3 banks independently verifying the same KYC data, we verify once and share the attestation across the network. What used to take 7 days now takes 4 hours. What used to cost $2,500 now costs $200. And here's the key: we're not replacing banks. We're making them 10x more efficient."

Bad Example:

"ChainLedger is a SaaS platform with AI-powered compliance automation, real-time sanction screening, and automated KYC/KYB workflows."

The Difference:

• Capabilities: "What becomes possible"
• Features: "What we built"

Check:

• You describe capabilities, not features
• There's a before/after that feels magical
• You're not displacing incumbents — you're making them better (removes fear)

Beat 4: Provide Proof (The Evidence)

Goal: Make the inevitable feel real.

Structure:

1. Traction that demonstrates the capability
2. Customer story that validates the transformation
3. Demo (if presenting live)

Good Example (Traction + Story):

"In 6 months, 120 enterprise customers. $50k MRR. 12% MoM growth. But here's the number that matters: our customers' compliance costs dropped 90%, and their settlement times went from 7 days to 4 hours. One customer told us: 'We didn't even know this was possible. We thought 7 days was just the cost of doing business internationally.'"

The Demo Rule: If you're presenting live, show the product. Not a screenshot — the actual product. Walk through one workflow. Make the investor see the magic.

Check:

• The traction metric demonstrates the capability (not just growth)
• The customer quote confirms transformation (not satisfaction)
• If live: you demo, not describe

Beat 5: Reveal the Vision (The Close)

Goal: Expand from product to platform. Show this is bigger than it looks.

Technique: Take the core capability and show how it unlocks 3 adjacent markets.

Good Example:

"Today, we're the compliance layer for cross-border trade. But compliance data is also credit data. Once we know a company's trade history, compliance record, and settlement behavior, we can offer trade credit at 1/10th the cost of traditional letters of credit. Then trade insurance. Then supply chain finance. The compliance network becomes the trade network."

The Formula:

Today: [what you do now]
Next: [adjacent market 1, unlocked by your data/capability]
Then: [adjacent market 2]
Eventually: [the platform vision]

Check:

• The vision is a logical extension, not a pivot
• Each adjacent market builds on the same core capability
• The final vision is a platform, not a product

The Ask (Separate from the Narrative)

Raskin's framework doesn't include the ask in the narrative. The ask comes after the story, when the investor is already emotional.

Good Example:

"We're raising $1.1M to build the compliance layer for global trade. The walls are coming down. We have the team, the traction, and the timing. The only question is whether you're in."

Check:

• The ask feels like an invitation, not a request
• The investor has already decided "yes" before you ask

Delivery Tips (Critical)

This framework fails if read silently. It's designed for live presentation.

Pacing

• Beat 1 (Problem): Slow. Let the pain sink in.
• Beat 2 (Promise): Building. Create anticipation.
• Beat 3 (Reveal): Pause. Let the product land.
• Beat 4 (Evidence): Confident. Show the proof.
• Beat 5 (Vision): Expansive. Paint the future.

Body Language

• Beat 1: Still. Let the statistic/anecdote do the work.
• Beat 2: Moving. Walk to show inevitability.
• Beat 3: Center stage. This is the moment.
• Beat 4: Open. Show the evidence with open palms.
• Beat 5: Expansive. Arms wide for the vision.

Voice

• Beat 1: Lower, slower. Create gravity.
• Beat 2: Rising. Build tension.
• Beat 3: Clear, strong. The reveal.
• Beat 4: Conversational. "Let me show you..."
• Beat 5: Dreamy, then sharp. Vision, then ask.

Adapting to a Deck (If Not Presenting Live)

If you must send a deck (not present live), adapt each beat to 1 slide with minimal text:

Rule: If the investor can understand the deck without you, you've written too much. The deck is a prop, not the pitch.

Self-Review Checklist

• Does the first 30 seconds contain zero mention of my company?
• Does the problem create an emotional reaction (shock, fear, urgency)?
• Have I named a comparable success to prove the pattern?
• Do I describe capabilities, not features?
• Is the traction metric about transformation, not growth?
• Does the vision show 3 logical adjacent markets?
• Does the ask feel like an invitation?
• If presenting live: do I have a 60-second demo ready?

Anti-Patterns to Avoid

1. Starting with "Hi, I'm X and this is Y": The investor doesn't care who you are yet.
2. The Feature Dump: "We have AI, blockchain, and machine learning." Capabilities, not features.
3. The Modest Vision: "We want to be the best compliance tool." Be the platform, not the tool.
4. The Generic Traction: "We're growing fast." Transformation metrics only.
5. The Apologetic Ask: "We were wondering if maybe you might consider..." Invitation, not apology.

When to Use This Framework

Raskin's Greatest Hits — Examples to Study

1. Zuora's subscription economy pitch: Started with "The world is shifting from products to subscriptions" — not "Zuora is a billing platform."
2. Gainsight's customer success pitch: Started with "Your customers are leaving and you don't know why" — not "Gainsight is a customer success platform."
3. ChainLedger (example above): Started with "$18B lost to paperwork" — not "We automate compliance."

The pattern: always start with the shift in the world, never with the company.

Guardrails

Anti-patterns

• NEVER 以"你好，我是X，这是Y"开始——投资人还不在乎你是谁
• Do NOT 功能堆砌——"我们有AI、区块链和机器学习"。说能力，不说功能
• NEVER 愿景 modest——"我们想成为最好的合规工具"。要成为平台，不是工具
• Do NOT 通用traction——"我们增长很快"。只用转变指标
• NEVER 道歉式ask——"我们在想您是否可能考虑..."。邀请，不是道歉
• Do NOT 在前30秒提及公司——从世界的转变开始
• NEVER 编造数据——每个统计、轶事和趋势必须有来源或可辩护

Constraints

• 输出为5个叙事节拍，不是幻灯片信息容器
• 语气：戏剧化、预言式、紧迫
• 前30秒不提及公司
• 描述能力（capabilities）而非功能（features）
• 不取代现有巨头——让他们更高效（消除恐惧）
• traction指标关于转变而非增长
• 愿景展示3个逻辑相邻市场
• ask感觉像邀请而非请求
• 本框架为现场演示设计，静默阅读会失败

Related Skills

• sequoia-structured-bp — 红杉风格的严谨数据驱动框架，适合A轮及以后、机构投资人、冷邮件deck
• yc-insight-driven-bp — YC风格的极简洞察先导框架，适合pre-seed到seed、加速器申请
• pitch-deck-creator — 叙事内容完成后，从结构化JSON生成可编辑的10页PPTX文件

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