Commercial Script

Commercial Script

Use this skill when the script must sell, persuade, or create a branded memory.

Workflow

1. Lock the single core message.
2. Map hook, proof, memory point, and CTA.
3. Deliver a concise commercial script matched to platform and duration.
4. If the brief hinges on tone, define the brand register before writing copy.

Output Contract

• commercial_script: a short, conversion-aware script for ads, CTV, and hard-sell commercial use. Requires CTA.
• branded_film_script: a narrative-first brand story script for branded films and documentary-style brand content. No CTA required — brand integrates through story.
• Keep the message singular unless the brief explicitly calls for a message stack.
• Optimize for recall, platform fit, and a believable action prompt.
• Premium or trust-heavy tone should be grounded in lived moments, not luxury filler language.

Posture-Adaptive Guidance

When certainty = lost: Ask: "What is the one thing you want the viewer to feel — not think, feel — in the last three seconds?" A single emotional target unlocks the whole brief. Do not present a framework.

When source = discover: Surface the brand's genuine tension: what does it actually believe vs. what the brief claims it believes? The sharper that gap, the stronger the script premise.

When source = construct: Lock message first (single), then sequence: hook → proof → memory point → CTA. Platform fit and duration are constraints, not afterthoughts.

When focus = audience: Audience payoff and platform retention window are the primary load. A commercial that satisfies the brief but loses the viewer in the first three seconds has failed both jobs.

When focus = language: Register control matters more in commercial work than in any other medium. Premium tone must be grounded in lived moments; aspirational language without specificity reads as filler.

References

• wp.commercial-script
• rb.commercial-script
• ka.cross-protocol-referral-edges
• ka.medium-branded-film
• ka.medium-commercial
• ka.medium-shortform-video
• ka.scene-function
• ka.platform-douyin
• ka.platform-reels