Marketing Claims Review
Own claim substantiation, positioning, comparisons, and first-visitor clarity regardless of file location.
Workflow
- Confirm pages, audience, and audit-only or authorized rewrite mode.
- Build a capability map with implementation and runtime evidence taking precedence over marketing prose, demos, and roadmap material.
- Classify material claims as
accurate, unclear, unsupported, exaggerated, stale, or false.
- Test whether a first-time visitor can identify the product, intended user, problem, mechanism, difference, limitations, and next action.
- For each problematic claim, cite evidence and recommend
keep, rewrite, move, remove, qualify, or prove.
- Rewrite only when authorized, preserving distinctions between shipped, partial, experimental, planned, and unsupported behavior.
- After an authorized rewrite, use
text-improve to improve the prose without weakening substantiation, necessary qualifications, or intentional voice.
Use docs-review for repository-document structure and discoverability, and docs-drift-review only for drift caused by the current change. Comparative claims requiring external competitor evidence remain unverified unless authoritative evidence is available and its use is authorized.
Do not infer capabilities from aspirations, invent proof, or force parallel agents.
Finish with scoped claims, evidence, dispositions, authorized edits, and unresolved proof needs.
1---2name: marketing-claims-review3description: Audit or, when authorized, rewrite persuasive product claims against shipped-product evidence. Use for landing pages, marketing-heavy READMEs, feature or pricing pages, comparisons, and calls to action.4---56# Marketing Claims Review78Own claim substantiation, positioning, comparisons, and first-visitor clarity regardless of file location.910## Workflow11121. Confirm pages, audience, and audit-only or authorized rewrite mode.132. Build a capability map with implementation and runtime evidence taking precedence over marketing prose, demos, and roadmap material.143. Classify material claims as `accurate`, `unclear`, `unsupported`, `exaggerated`, `stale`, or `false`.154. Test whether a first-time visitor can identify the product, intended user, problem, mechanism, difference, limitations, and next action.165. For each problematic claim, cite evidence and recommend `keep`, `rewrite`, `move`, `remove`, `qualify`, or `prove`.176. Rewrite only when authorized, preserving distinctions between shipped, partial, experimental, planned, and unsupported behavior.187. After an authorized rewrite, use `text-improve` to improve the prose without weakening substantiation, necessary qualifications, or intentional voice.1920Use `docs-review` for repository-document structure and discoverability, and `docs-drift-review` only for drift caused by the current change. Comparative claims requiring external competitor evidence remain unverified unless authoritative evidence is available and its use is authorized.2122Do not infer capabilities from aspirations, invent proof, or force parallel agents.2324Finish with scoped claims, evidence, dispositions, authorized edits, and unresolved proof needs.
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