yoanbernabeu Product Hunt Description Writer
This skill helps you write product descriptions that convert browsers into users, using proven copywriting frameworks optimized for Product Hunt.
When to Use This Skill
- Writing your Product Hunt product description
- Refining existing description for better conversion
- Applying copywriting formulas to your messaging
- Optimizing description length and structure
- A/B testing different description approaches
Description Specifications
Technical Limits
- Maximum length: 260 characters for short description
- Full description: No hard limit (but keep scannable)
- Format: Plain text, some markdown supported
- Links: Allowed in full description
Best Practices
- Lead with value, not features
- Use short paragraphs (2-3 lines max)
- Include social proof if available
- End with clear call-to-action
- Make it scannable (bullets, formatting)
Copywriting Formulas
Formula 1: AIDA (Attention-Interest-Desire-Action)
Structure:
- Attention: Hook with a bold statement or question
- Interest: Expand on the problem or opportunity
- Desire: Show how your product delivers results
- Action: Clear CTA
Example:
Tired of losing hours to scattered notes? (A)
Your ideas deserve a home where they connect and grow. (I)
[Product] links your notes automatically, surfacing insights
you'd never find manually. 10,000+ users rediscovered their
own brilliance. (D)
Start free today → (A)
Formula 2: PAS (Problem-Agitate-Solution)
Structure:
- Problem: State the pain point clearly
- Agitate: Make the pain feel urgent
- Solution: Present your product as the answer
Example:
Building APIs takes weeks of boilerplate. (P)
Meanwhile, your competitors ship faster, iterate quicker,
and steal your market while you're still writing CRUD
endpoints. (A)
[Product] generates production-ready APIs from your database
in 60 seconds. What took weeks now takes a coffee break. (S)
Formula 3: FAB (Features-Advantages-Benefits)
Structure:
- Features: What your product has
- Advantages: Why that's better than alternatives
- Benefits: What the user gains
Example:
AI-powered code review (F)
Catches bugs 10x faster than manual review, learns your
codebase patterns (A)
Ship with confidence, never deploy broken code again,
sleep better at night (B)
Formula 4: BAB (Before-After-Bridge)
Structure:
- Before: Current painful state
- After: Desired future state
- Bridge: How your product gets them there
Example:
BEFORE: Spending 5+ hours weekly on manual reporting,
copy-pasting between tools, dreading Monday status
meetings.
AFTER: Automated dashboards update in real-time,
stakeholders self-serve, you focus on actual work.
THE BRIDGE: [Product] connects your tools and generates
reports automatically. Set up in 10 minutes, save 5
hours weekly.
Formula 5: 4 Ps (Promise-Picture-Proof-Push)
Structure:
- Promise: What they'll achieve
- Picture: Help them visualize success
- Proof: Evidence it works
- Push: Urgent CTA
Example:
Double your email reply rates. (Promise)
Imagine opening your inbox to engaged prospects ready to
talk, instead of cricket sounds. (Picture)
12,000 sales reps average 47% reply rates with [Product],
vs 8% industry average. (Proof)
Start your free trial—your first campaign goes out in
5 minutes. (Push)
Description Templates
Template A: The Problem Solver (150 words)
[ONE-SENTENCE PROBLEM STATEMENT]
[PRODUCT NAME] is [brief product category] that
[core value proposition].
**Why [Product]?**
• [Benefit 1 with specific outcome]
• [Benefit 2 with specific outcome]
• [Benefit 3 with specific outcome]
[SOCIAL PROOF: "Quote from user" — Name, Company]
Built by [brief team credibility]. Trusted by [social
proof number] users.
[CTA with urgency/offer]
Template B: The Story (200 words)
We built [Product] because [authentic origin story in
1-2 sentences].
**The Problem**
[Describe the pain point your audience faces]
**Our Solution**
[Product] [solves problem] by [unique approach].
**Key Features**
• [Feature] → [Benefit]
• [Feature] → [Benefit]
• [Feature] → [Benefit]
**What Users Say**
"[Testimonial]" — [Name, Role]
**Get Started**
[Clear next step with any special offer]
Template C: The Quick Pitch (80 words)
[Product] helps [target audience] [achieve outcome]
without [common pain point].
✓ [Key feature 1]
✓ [Key feature 2]
✓ [Key feature 3]
Used by [number] [type of users] at companies like
[recognizable names].
[CTA]
Power Words for Product Hunt
Urgency Words
- Now, Today, Instant, Immediately
- Limited, Exclusive, First
Value Words
- Free, Save, Unlock, Boost
- Simple, Easy, Quick, Fast
Trust Words
- Proven, Trusted, Secure
- Open-source, Privacy-first
Outcome Words
- Transform, Achieve, Master
- Eliminate, Automate, Scale
What to AVOID
- ❌ Starting with "We" (focus on user)
- ❌ Technical jargon without explanation
- ❌ Vague claims without specifics
- ❌ Wall of text (use formatting)
- ❌ Multiple CTAs (confusing)
- ❌ Mentioning competitors by name
Output Format
PRODUCT DESCRIPTION FOR: [Product Name]
SHORT DESCRIPTION (260 chars):
"[Description]"
FULL DESCRIPTION:
[Formatted description using chosen formula]
FORMULA USED: [AIDA/PAS/FAB/etc.]
KEY ELEMENTS INCLUDED:
✓ Value proposition
✓ Social proof
✓ Specific benefits
✓ Clear CTA