yoanbernabeu Product Hunt Launch Offers
This skill helps you create compelling promotional offers for your Product Hunt launch that drive conversions while staying within community guidelines.
When to Use This Skill
- Designing your launch promotion
- Deciding between discount types
- Creating urgency and exclusivity
- Structuring lifetime deals
- Maximizing launch conversions
The Golden Rule
Offers must NOT be tied to voting.
✓ Allowed: "Product Hunt community gets 20% off" ✗ Forbidden: "Upvote to get 20% off"
Types of Launch Offers
Type 1: Percentage Discount
Format: X% off for Y period
Common Structures:
- 20% off first year
- 30% off first 3 months
- 50% off first month
Example:
🎁 Product Hunt Exclusive
30% off your first year
Code: PRODUCTHUNT
Valid for 48 hours
Best For:
- SaaS products
- Subscription services
- Recurring revenue models
Type 2: Lifetime Deal (LTD)
Format: One-time payment for lifetime access
Common Structures:
- $99 lifetime (vs $29/month)
- $199 lifetime (vs $49/month)
- Tiered: $49 / $99 / $199
Example:
🚀 Launch Special: Lifetime Deal
Pay once, use forever
$99 one-time (normally $29/month)
Limited to first 500 users
Best For:
- Early-stage products
- Building initial user base
- Products with low marginal cost
Considerations:
- Attracts deal hunters (may not be long-term users)
- Gives up recurring revenue
- Creates loyal early adopters
- Good for validation/feedback
Type 3: Extended Trial
Format: Longer free trial than normal
Common Structures:
- 60 days free (vs 14 days)
- 3 months free trial
- "Forever free" during beta
Example:
Product Hunt Special
60-day free trial (normally 14 days)
No credit card required
Best For:
- Products needing time to show value
- Complex products with learning curve
- Building habit before payment
Type 4: Feature Unlock
Format: Access to premium features for free
Common Structures:
- Pro features free for 6 months
- Premium tier at free tier price
- Early access to new features
Example:
🔓 Unlock Pro Features
Product Hunt users get Pro features
at the Free tier price — forever
Best For:
- Freemium products
- Products with tiered features
- Upsell-focused models
Type 5: Bundle/Bonus
Format: Extra value included
Common Structures:
- Templates included free
- Onboarding call included
- Extra credits/usage
Example:
Product Hunt Bundle
Get [Product] + $500 in templates
+ 1-on-1 onboarding call
All for $99
Best For:
- Products with add-on value
- Service-based products
- Content/template products
Type 6: Early Adopter Pricing
Format: Locked-in lower price forever
Common Structures:
- Current price locked forever
- Grandfather early users
- Beta pricing permanently
Example:
Early Adopter Pricing
Lock in $19/month forever
(Price increases to $39/month soon)
Best For:
- Products planning to raise prices
- Building loyal early base
- Creating urgency
Pricing Psychology
Anchoring
Show the "real" price to make the deal feel valuable.
$99/year (normally $199) — 50% off!
Scarcity
Limit availability to create urgency.
Limited to first 100 users from Product Hunt
Only 23 spots remaining
Urgency
Time-limit the offer.
Expires in 48 hours
Launch week only
Valid through Sunday
Exclusivity
Make PH community feel special.
Exclusive for Product Hunt
Not available anywhere else
PH community only
Offer Structure Examples
Example 1: SaaS Tool (Simple)
🎁 PRODUCT HUNT SPECIAL
Get 30% off your first year!
Code: PRODUCTHUNT30
✓ Full access to all features
✓ Priority support
✓ No commitment — cancel anytime
Offer valid for 72 hours after launch
→ [Link]
Example 2: Lifetime Deal
🚀 LIFETIME DEAL — LAUNCH ONLY
One payment. Forever access.
$99 once (vs $348/year normally)
What you get:
✓ All current features
✓ All future updates
✓ Priority support forever
✓ No recurring payments ever
⚡ Limited to 500 users
🕐 Ends when spots fill or Sunday, whichever first
→ Get lifetime access
Example 3: Extended Trial
💡 TRY BEFORE YOU BUY
Product Hunt exclusive: 60-day free trial
That's 4x our normal trial period.
No credit card required.
We're confident you'll love it — that's why
we're giving you extra time to explore.
→ Start your 60-day trial
Example 4: Tiered Offer
🎯 PICK YOUR DEAL
STARTER — $49 lifetime
• Up to 3 projects
• Basic features
• Email support
PROFESSIONAL — $99 lifetime (Most Popular)
• Unlimited projects
• All features
• Priority support
TEAM — $199 lifetime
• Everything in Pro
• 5 team members
• Dedicated onboarding
All plans include lifetime updates!
Offer Communication
In Your PH Listing
- Mention in description
- Feature in gallery image
- Note in maker comment
In Outreach
"For the Product Hunt community, we're offering
[offer details]. This is exclusive to PH and
ends [deadline]."
On Your Website
- Create dedicated PH landing page
- Auto-apply discount if from PH
- Show offer prominently
Compliance Reminders
Allowed ✓
- "PH community gets X off"
- "Launch special for PH users"
- "Exclusive offer for Product Hunt"
- "First 100 from PH get..."
- Time-limited offers
- Quantity-limited offers
Forbidden ✗
- "Upvote to unlock discount"
- "Vote for 50% off"
- "Upvoters get early access"
- Any reward tied to voting
Offer Planning Checklist
Before Launch
- Offer type decided
- Pricing calculated
- Discount code created
- Landing page ready
- Limits set (time/quantity)
- Tracking in place
In Launch Materials
- Mentioned in description
- Gallery image created
- Maker comment includes offer
- Email templates include offer
- Social posts include offer
Technical Setup
- Discount code works
- Correct percentage applied
- Expiration date set
- Usage limits configured
- Analytics tracking
Measuring Offer Success
Track These Metrics
| Metric | What It Tells You |
|---|---|
| Code usage count | How many redeemed |
| Conversion rate | Visitors → Customers |
| Revenue per launch | Total launch revenue |
| CAC from PH | Cost to acquire PH customers |
Post-Launch Analysis
- Did offer drive conversions?
- Was discount too generous?
- Did scarcity work?
- Would you use same offer again?
Output Format
LAUNCH OFFER FOR: [Product Name]
OFFER TYPE: [Discount/LTD/Trial/etc.]
OFFER DETAILS:
[Complete offer description]
DISCOUNT CODE: [CODE]
VALUE: [Amount/Percentage]
VALID: [Duration]
LIMITS: [Quantity if applicable]
COMMUNICATION PLAN:
- PH Description: [How mentioned]
- Gallery: [Image planned]
- Maker comment: [How included]
- Outreach: [Template]
TECHNICAL SETUP:
- [ ] Code created in [payment system]
- [ ] Landing page at [URL]
- [ ] Tracking via [tool]
COMPLIANCE CHECK:
✓ Not tied to voting
✓ Available to any PH visitor
✓ Clear terms stated