yoanbernabeu Product Hunt Social Media Launch
This skill helps you coordinate social media campaigns across platforms to drive awareness and engagement for your Product Hunt launch.
When to Use This Skill
- Planning social media content calendar
- Writing platform-specific posts
- Timing posts throughout launch day
- Creating shareable assets for supporters
- Building momentum across platforms
Platform Strategy Overview
| Platform | Best For | Audience | Post Frequency |
|---|---|---|---|
| Twitter/X | Real-time updates | Tech, Makers | 5-8 posts/day |
| B2B, Professional | Business | 2-3 posts/day | |
| Communities, Groups | Varied | 1-2 posts/day | |
| Niche communities | Specific | 1-2 posts total | |
| Indie Hackers | Makers | Founders | 1 detailed post |
Twitter/X Strategy
Post Schedule (Launch Day)
Post 1: Launch Announcement (12:01 AM PST)
🚀 We just launched [Product] on @ProductHunt!
[One-line value prop]
→ [Product Hunt Link]
Would love your feedback! 🙏
#ProductHunt #[Relevant hashtag]
Post 2: The Story (2-3 hours later)
Why I built [Product]:
[Thread format - 3-5 tweets telling your story]
1/ [The problem you faced]
2/ [What you tried]
3/ [The moment of insight]
4/ [Building the solution]
5/ [What's next + PH link]
Post 3: Feature Highlight (Morning PST)
One thing that makes [Product] different:
[Key feature with visual]
We built this because [reason].
Try it → [Link]
Post 4: Progress Update (Midday)
Update from our @ProductHunt launch:
🎉 [X] upvotes
💬 [X] comments
🙏 Grateful for the amazing feedback
Not too late to check it out → [Link]
Post 5: Behind the Scenes (Afternoon)
Behind the scenes of launch day:
[Photo of you/team, or screenshot of activity]
[Authentic observation or feeling]
Still going strong → [Link]
Post 6: Evening Push
Last few hours of our @ProductHunt launch!
Highlights so far:
• [Interesting comment/feedback]
• [Surprising reaction]
• [Fun stat]
Thanks to everyone who supported! → [Link]
Post 7: Final Update (End of day)
[Product] launch day is wrapping up!
Final score: [Results]
Thank you to everyone who:
• Tried the product
• Left feedback
• Shared with friends
This is just the beginning. 🙏
Twitter Best Practices
- ✓ Use visuals (GIF, image, video)
- ✓ Tag @ProductHunt
- ✓ Use relevant hashtags (2-3 max)
- ✓ Reply to all mentions
- ✓ Retweet supporter posts
- ✓ Thread for storytelling
LinkedIn Strategy
Post 1: Professional Announcement
🚀 Excited to share that [Product] is live on Product Hunt today!
After [X months] of building, we're finally putting this
out into the world.
[WHAT IT DOES]
[Product] helps [target audience] [achieve outcome] by
[unique approach].
[WHY IT MATTERS]
[1-2 sentences on the problem you're solving]
[THE ASK]
If you're interested in [problem space], I'd love your
feedback. Link in comments.
#ProductHunt #[Industry] #[Relevant tags]
Post 2: Story/Journey Post
Today marks [X months/years] of work.
[Personal story about the journey]
The hardest part: [challenge]
The best part: [reward]
We're live on Product Hunt → [Link in comments]
If this resonates, I'd love to connect with others
building in this space.
Post 3: Results Post (End of Day)
Wow. What a day.
Our Product Hunt launch in numbers:
• [X] people tried [Product]
• [X] comments with valuable feedback
• [X] new connections made
Biggest surprise: [Interesting insight]
Thank you to everyone who supported. This community
continues to amaze me.
[What's next]
LinkedIn Best Practices
- ✓ Put link in comments (better reach)
- ✓ Use line breaks for readability
- ✓ Tag relevant people (sparingly)
- ✓ Respond to every comment
- ✓ Professional but personal tone
- ✓ Share insights, not just promotion
Creating Shareable Assets
For Supporters to Share
Prepare ready-to-use content:
Tweet Template for Supporters:
Just discovered [Product] on @ProductHunt!
[What you liked about it]
Check it out if you [target use case] → [Link]
LinkedIn Template for Supporters:
Excited to support my friend [Your Name] who just
launched [Product] on Product Hunt.
It helps [audience] [outcome]. Really impressed
by [specific feature].
Worth checking out → [Link]
Visual Assets to Prepare
- Product Hunt badge/banner
- GIF showing product in action
- Quote cards from early users
- Launch day countdown graphics
- Results celebration graphics
Platform-Specific Tips
Twitter/X
- Best times: 9 AM, 12 PM, 5 PM (audience TZ)
- Use threads for longer stories
- Quote tweet supporter mentions
- Pin launch tweet to profile
- Best times: 8 AM, 12 PM, 5 PM (business hours)
- Long-form posts perform well
- Engagement in first hour matters
- Encourage employees to share
- Best for: Groups related to your niche
- Personal profile often better than page
- Don't spam groups (one thoughtful post)
- Find relevant subreddits in advance
- Follow subreddit rules carefully
- Provide value, not just promotion
- Be a genuine community member
Hashtag Strategy
Product Hunt Specific
- #ProductHunt
- #Launch
- #MadeWith[Technology]
Industry Specific (Examples)
- SaaS: #SaaS #StartUp #B2B
- Developer: #DevTools #OpenSource #Coding
- Design: #DesignTools #UX #UI
- AI: #AI #MachineLearning #GPT
- Productivity: #Productivity #RemoteWork
Avoid
- ❌ Too many hashtags (max 3-5)
- ❌ Irrelevant trending hashtags
- ❌ #FollowForFollow type tags
Social Media Checklist
Pre-Launch
- All posts drafted and scheduled
- Visual assets created
- Supporter templates prepared
- Profile bios updated with launch mention
- Relevant communities identified
Launch Day
- Launch post goes out at 12:01 AM PST
- Posts scheduled throughout day
- Monitoring all platforms for mentions
- Responding to all comments
- Retweeting/sharing supporter posts
Post-Launch
- Thank you posts scheduled
- Results shared
- Follow up with new connections
- Save/archive engagement for later
Output Format
SOCIAL MEDIA PLAN FOR: [Product Name]
LAUNCH DATE: [Date]
TWITTER/X SCHEDULE:
1. [Time PST] - [Post type] - [Brief description]
2. [Time PST] - [Post type] - [Brief description]
3. [Time PST] - [Post type] - [Brief description]
4. [Time PST] - [Post type] - [Brief description]
5. [Time PST] - [Post type] - [Brief description]
LINKEDIN SCHEDULE:
1. [Time] - [Post type] - [Brief description]
2. [Time] - [Post type] - [Brief description]
OTHER PLATFORMS:
- Reddit: [Subreddits to post in]
- Facebook: [Groups to share with]
- Other: [Platform-specific plans]
HASHTAGS: #[Tag1] #[Tag2] #[Tag3]
SUPPORTER KIT:
✓ Tweet template
✓ LinkedIn template
✓ Visual assets (list)
PREPARED POSTS:
[Include full text of each post]