yoyothesheep Distribute Outreach
Finds writers, journalists, and bloggers likely to reference a new post's key claim. Generates personalized pitches and appends new contacts to the outreach CRM file.
Inputs Required
Ask the user for:
- Post slug
- Post title
- Post URL
- Key claim — 1–2 sentences: the most specific, data-backed claim in the post
Workflow
Step 1: Derive Search Queries
Read the CONFIG.md universal targets. Then extract post-specific angles from the post URL/title/claim to generate 2–3 narrower queries.
Merge both layers — post-specific queries take priority.
Step 2: Find Contacts
Prioritize in this order:
Tier 1 — Newsletter writers (highest ROI)
- Substack writers covering
{OUTREACH_TOPICS}+ post-specific angle - Search:
{OUTREACH_SUBSTACK_QUERIES}+ post-specific queries - Target: writers with 1K–50K subscribers
Tier 2 — Journalists and staff writers
- Reporters at publications listed in
OUTREACH_PUBLICATIONS - Find bylines covering the post's specific topic area
Tier 3 — Bloggers and independent researchers
- Personal blogs cited in your topic's research circles
- LinkedIn thought leaders in the space
Searches to run:
web_search: "[post-specific claim or topic] site:substack.com"
web_search: "[universal topic from OUTREACH_TOPICS] site:substack.com"
web_search: "[post-specific claim exact phrase]" site:medium.com
web_search: "[specific claim from post]" -site:reddit.com
For each result, extract: writer name, publication, URL of a relevant piece, contact method.
Step 3: Dedup Against Existing Contacts
Before adding any contact, read {OUTREACH_CONTACTS_PATH}. Skip any name or publication URL already present regardless of status.
Step 4: Generate Pitches
One personalized 3-sentence pitch per contact:
Sentence 1: Reference their specific piece by name — show you read it.
Sentence 2: Lead with your key claim and the specific data point that supports it.
Sentence 3: Offer the URL as a potential source — no ask for anything in return.
Never: "I thought you might be interested in...", promotional openers, mass-template language.
Step 5: Update Outreach Contacts File
Append each new contact to {OUTREACH_CONTACTS_PATH}:
| [Name] | [Publication] | [Their Article URL] | [Contact method] | [Post slug] | [Date added] | New |
Status values: New → Pitched → Responded → Linked → Declined
If the file doesn't exist, create it with header:
# Outreach Contacts
| Name | Publication | Their Article | Contact | Post | Date Added | Status |
|------|-------------|---------------|---------|------|------------|--------|
Output
## Outreach — [Post Title] — [Date]
- [N] new contacts added to [OUTREACH_CONTACTS_PATH]
- [N] pitches drafted
### New Contacts
| Name | Publication | Contact | Pitch |
|------|-------------|---------|-------|
| ... | ... | ... | ... |
Minimum 5 new contacts per run, target 10–15.