yuriyarhat-cyber Media Buyer Planner
Plan the tests before scaling.
Workflow
- Define the goal:
- lead
- sale
- booking
- message
- Define the audience and offer.
- Choose the first testing structure.
- Separate campaign, ad set, and creative hypotheses.
- Keep the first plan small and measurable.
- End with the first decisions to review after launch.
Rules
- Prefer simple test structure over media-buying complexity.
- Separate offer risk from creative risk.
- Keep budget logic explicit.
- Define what signal means "keep", "change", or "stop".
Output expectation
Produce:
- campaign structure
- test matrix
- first budget logic
- review checkpoints