Visual Direction Planner
Choose a visual language with intent.
Workflow
- Define the brand or page goal.
- Define the desired emotional tone.
- Choose a visual direction that supports that tone.
- Define typography, spacing, density, and hierarchy.
- Keep the direction consistent across sections.
- End with the biggest visual risk to avoid.
Rules
- Match visual style to audience and offer.
- Avoid conflicting visual signals.
- Prefer one coherent direction over mixed styles.
- Keep guidance usable by a designer or developer.
Output expectation
Produce:
- visual direction
- typography direction
- spacing and hierarchy guidance
- style risks to avoid