Competitive landscape
Goal
Turn a list of competitor domains into a landscape read: who is biggest, what each domain ranks for that the user does not, how their link profiles compare, and the two or three openings worth attacking first.
Required inputs
- 2–5 competitor domains (
example.com, no scheme). - The user's own domain, so gaps are measured against something.
- Optional: country/language (defaults us/en).
Before spending
- Call
citable_prices(free) once per session. - Per domain: $0.03 (overview) + $0.04 (keywords). Add $0.10 per domain only if the user wants the link angle. State the total for the whole set first — 4 domains with links is $0.68.
- Failed calls are never charged.
Tools
citable_domain_overview(domain, country?, lang?)— $0.03. Keywords ranked, top-3/top-10 counts, estimated traffic and its ad value.citable_domain_keywords(domain, limit?, country?, lang?)— $0.04. The domain's ranking keywords with volume, CPC, position, URL and last month's movement (previousPosition, change, status), loudest first.citable_backlinks(domain, limit?)— $0.10. Optional: link totals, domain rank, and the top referring domains.citable_keyword_metrics(keywords, country?, lang?)— $0.03. Optional: firm up volumes/difficulty for a shortlist before recommending it.citable_serp(keyword, gl?, hl?, num?)— $0.008. Optional: eyeball the live page for one contested keyword.
Workflow
citable_domain_overviewon every domain including the user's. Rank the set by keywords and estimated traffic — this is the size-of-army table, and it frames everything after it.citable_domain_keywordson each competitor (limit: 50) and on the user's domain. Build the gap list: keywords where a competitor ranks top 10 and the user does not appear. Sort by volume.- If the user wants the link angle:
citable_backlinkson each domain. Compare referring-domain counts and domain rank; list referrers that link to more than one competitor but not to the user — those are the prospecting targets. - Optional sharpening:
citable_keyword_metricson the top 10 gap keywords for difficulty and intent;citable_serpon the single most contested one to see what format wins the page. - Output:
- The landscape table: domain · keywords ranked · top-10 count · est. traffic (· domain rank if links were bought).
- The gap list: 10 keywords competitors win that the user does not, with volume and who holds them.
- If links ran: shared referrers the user is missing, as a prospect list.
- Two or three openings, each one sentence: the keyword or cluster, why it is winnable, and the first page to build.
- Total spent, from the
_paymentfields.
Guardrails
- Traffic numbers are index estimates, not analytics — present them as relative size, never as measured visits.
- Do not run
backlinkson domains the user did not ask about; it is the expensive call in the set. - Keep the whole set in one country/language; mixing locales makes the comparison meaningless.