Competitor Citations

Competitor citations

Goal

Turn a competitor's AI visibility into a plan: which buyer questions AI answers with their pages, what those pages look like, and how far behind (or ahead) the user's domain is — then the five prompts worth going after first.

Required inputs

• One competitor domain (example.com, no scheme).
• Optional: the user's domain, for the share-of-voice comparison.
• Optional: one buyer question the user wants checked live. Only if they supply it.

Before spending

• Call citable_prices (free) once per session.
• A full run is $0.18 (share of voice) + $0.25 (cited prompts) + $0.22 (top cited pages) = $0.65. Add $0.05 per engine for a live ai-visibility check the user asks for. State the total first.
• Failed calls are never charged.

Tools

• citable_ai_share_of_voice(domains, platform?) — $0.18 for 2–10 domains in one call: mentions, AI search volume, and each domain's share of the compared set.
• citable_cited_prompts(domain, limit?, platform?) — $0.25. The questions the index has seen AI cite this domain for: question, answer snippet, AI search volume, the exact URL cited, and how often it was observed.
• citable_top_cited_pages(domain, limit?) — $0.22. The domain's most-cited pages with per-engine and per-language splits.
• citable_ai_visibility(prompt, domain, engines?) — $0.05 per engine. A live run across the engines for a prompt the user supplied.
• citable_rank_check(keyword, domain) — $0.012. Optional: Google position for a prompt that reads like a search query.

Workflow

1. citable_ai_share_of_voice with the competitor and the user's domain (and any other rivals they name, up to 10). This sizes the gap in one call: if the user's share is 0 %, say so plainly before spending more.
2. citable_cited_prompts on the competitor, limit: 50. Sort by aiSearchVolume; drop homonym noise (questions clearly about a different "brand" with the same name — flag them, do not silently delete). These are observed prompts; treat them as the demand map.
3. citable_top_cited_pages on the competitor, limit: 10. Match pages to prompts by citedUrl. Note the page format AI keeps citing — comparison page, glossary entry, pricing page, how-to — because format is what the user can copy; the content is not.
4. Only if the user supplied a buyer question: citable_ai_visibility for the user's domain on that question to confirm the live state. Never write the prompt for them.
5. Output:
   • Share of voice: user vs competitor, mentions and share, with the vendor's note that share is of the compared set.
   • The 5 prompts to go after: question · AI volume · competitor's cited URL · what that page's format is.
   • Page patterns: 2–3 formats the competitor wins with, each tied to the prompts it wins.
   • One next action: the single page to build or rewrite first, and which prompt it targets.
   • Total spent, from the _payment fields.

Guardrails

• Never generate buyer prompts. The only prompts in the report come from cited_prompts (observed) or from the user.
• ChatGPT rows in the index are US/English only; say so when the market is elsewhere.
• Do not present a competitor's cited page content as something to reproduce — the takeaway is format and question coverage.