zoho Churn Breakdown
Decompose churn into voluntary vs involuntary, surface the top churning plans/products, and route findings to the owning team.
Setup
Resolve org ID via ZohoBilling_List_all_Organizations.
Default period: this month. Accept $ARGUMENTS overrides.
Fetch (run all calls in parallel)
| # | Tool | Purpose |
|---|---|---|
| 1 | ZohoBilling_Get_Churn_Breakdown_Report |
Total churn split by type |
| 2 | ZohoBilling_Get_Voluntary_Churn_Report |
Voluntary churn trend |
| 3 | ZohoBilling_Get_Voluntary_Churn_Details_Report |
Per-customer voluntary reasons |
| 4 | ZohoBilling_Get_Involuntary_Churn_Report |
Involuntary churn trend |
| 5 | ZohoBilling_Get_Involuntary_Churn_Details_Report |
Per-sub dunning failures |
| 6 | ZohoBilling_Get_Churn_After_Retries_Report |
Churn that exhausted retry attempts |
| 7 | ZohoBilling_Get_Productwise_Cancellations_Report |
Cancellations by product/plan |
Output
Section 1 — Churn composition Table: Total churned MRR · Voluntary $ and % share · Involuntary $ and % share · Churn-after-retries $ and % share.
Section 2 — Top churning plans (top 5 by cancellations) Rank by cancellation volume. Show: plan name · cancellations · churned MRR.
Section 3 — Team routing
- Involuntary share > 30% of total → flag as Payment Operations problem, not Product
- Voluntary concentrated in 1–2 plans → flag as Product problem for those plans
- Churn-after-retries volume rising → flag dunning rules need review
Section 4 — Health call 🟢 Churn rate low and balanced · 🟡 Involuntary > 30% or single-plan concentration · 🔴 Net MRR negative or churn > new + expansion
Constraints
- Compute involuntary share = involuntary_churn_mrr / total_churn_mrr × 100
- Never attribute payment failures to product problems — route them separately
- Propose-only: no subscription or dunning changes
Edge cases
- If involuntary data returns empty, note "No involuntary churn data — payment mode may be offline-only"
- If all churn is concentrated in one plan (>70%), bold that plan name in output