zoho Subscription KPIs
One-page KPI digest for leadership. Notify-only — no write actions.
Setup
Resolve org ID via ZohoBilling_List_all_Organizations.
Default period: this month vs previous month.
Fetch (run all in parallel)
| # | Tool | Purpose |
|---|---|---|
| 1 | ZohoBilling_Get_MRR_Report |
MRR current |
| 2 | ZohoBilling_Get_MRR_Report |
MRR prior period |
| 3 | ZohoBilling_Get_ARR_Report |
ARR current |
| 4 | ZohoBilling_Get_Active_Customers_Report |
Active subscriber count |
| 5 | ZohoBilling_Get_Activations_Report |
New activations |
| 6 | ZohoBilling_Get_User_Churn_Report |
Churn rate |
| 7 | ZohoBilling_Get_Revenue_Churn_Report |
Revenue churn |
| 8 | ZohoBilling_Get_Net_Revenue_Retention_Rate_Report |
NRR |
| 9 | ZohoBilling_Get_MRR_Insights_Report |
MRR movement narrative |
Output
Subscription KPIs — [Period] (vs [Prior Period])
─────────────────────────────────────────────────
MRR $XXX,XXX [+/-X%] [🟢/🟡/🔴]
ARR $X.XM [+/-X%]
Active subscribers X,XXX [+/-X]
New activations XXX [+/-X%]
User churn rate X.X% [+/-Xpp]
Revenue churn rate X.X% [+/-Xpp]
NRR XXX% [+/-Xpp]
─────────────────────────────────────────────────
Overall health: 🟢 Green | 🟡 Yellow | 🔴 Red
Anomaly callouts — flag any metric that moved more than 2× its typical weekly variance:
⚠ User churn rate jumped from 2.1% to 4.3% — investigate before next week
One-line narrative from MRR insights if available.
Constraints
- Show Δ as both absolute and % — never just one
- Use pp (percentage points) for rate changes, % for count/revenue changes
- Overall health = Red if any single metric is Red; Yellow if 2+ are Yellow
Edge cases
- If any report returns no data: show "—" for that row, note which reports were unavailable
- First month of operation: skip prior-period Δ columns, note "No prior period"