/digital-marketing-pro:competitor-analysis
Purpose
Deliver a comprehensive competitive intelligence report across all major marketing dimensions. Identify competitor strengths, weaknesses, strategies, and gaps the brand can exploit.
Input Required
The user must provide (or will be prompted for):
- Competitors: 2-5 competitor names and/or URLs
- Analysis scope: Full analysis or specific dimensions (SEO, content, ads, social, pricing)
- Key battleground keywords: Terms where the brand competes head-to-head
- Industry/category: For contextual benchmarking
Process
- Load brand context: Read
~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
- Content analysis: Content types, publishing frequency, top-performing content, content gaps, topic authority
- SEO analysis: Domain authority, keyword overlap, ranking gaps, backlink comparison, technical health
- Paid advertising: Ad copy themes, landing page strategies, estimated spend, platform focus
- Social media: Platform presence, follower growth, engagement rates, content mix, posting cadence
- AI visibility: How competitors appear in AI answer engines versus the brand
- Pricing and positioning: Pricing models, value proposition, messaging frameworks, market positioning
- Synthesize findings into strategic opportunities and threats
- Generate actionable recommendations for competitive advantage
Output
A structured competitive analysis containing:
- Competitor overview matrix with key metrics per competitor
- Content strategy comparison with gap analysis
- SEO competitive landscape with keyword and link opportunities
- Paid media intelligence with creative and targeting insights
- Social media benchmarking with engagement analysis
- AI visibility comparison across platforms
- Pricing and positioning map
- SWOT summary per competitor
- Strategic recommendations prioritized by opportunity size
Agents Used
- competitive-intel — All competitive dimensions, benchmarking, gap analysis, and strategic recommendations
1---2name: competitor-analysis3description: Run competitive analysis. Use when: content, SEO, paid ads, social, AI visibility, pricing, positioning comparison.4---56# /digital-marketing-pro:competitor-analysis78## Purpose910Deliver a comprehensive competitive intelligence report across all major marketing dimensions. Identify competitor strengths, weaknesses, strategies, and gaps the brand can exploit.1112## Input Required1314The user must provide (or will be prompted for):1516- **Competitors**: 2-5 competitor names and/or URLs17- **Analysis scope**: Full analysis or specific dimensions (SEO, content, ads, social, pricing)18- **Key battleground keywords**: Terms where the brand competes head-to-head19- **Industry/category**: For contextual benchmarking2021## Process22231. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.242. **Content analysis**: Content types, publishing frequency, top-performing content, content gaps, topic authority253. **SEO analysis**: Domain authority, keyword overlap, ranking gaps, backlink comparison, technical health264. **Paid advertising**: Ad copy themes, landing page strategies, estimated spend, platform focus275. **Social media**: Platform presence, follower growth, engagement rates, content mix, posting cadence286. **AI visibility**: How competitors appear in AI answer engines versus the brand297. **Pricing and positioning**: Pricing models, value proposition, messaging frameworks, market positioning308. Synthesize findings into strategic opportunities and threats319. Generate actionable recommendations for competitive advantage3233## Output3435A structured competitive analysis containing:3637- Competitor overview matrix with key metrics per competitor38- Content strategy comparison with gap analysis39- SEO competitive landscape with keyword and link opportunities40- Paid media intelligence with creative and targeting insights41- Social media benchmarking with engagement analysis42- AI visibility comparison across platforms43- Pricing and positioning map44- SWOT summary per competitor45- Strategic recommendations prioritized by opportunity size4647## Agents Used4849- **competitive-intel** — All competitive dimensions, benchmarking, gap analysis, and strategic recommendations
zuoguyoupan2023