/digital-marketing-pro:content-calendar
Purpose
Generate a structured content calendar that maps topics to platforms, aligns with content pillars, and includes a repurposing workflow to maximize output from each core piece.
Input Required
The user must provide (or will be prompted for):
- Time period: Month, quarter, or custom date range
- Platforms: Which channels to plan for (blog, social, email, video, podcast)
- Content pillars: Core themes or topics (or let the system recommend based on brand profile)
- Publishing cadence: How often per platform (e.g., 3 blogs/month, daily social)
- Key dates: Product launches, holidays, industry events, promotions
- Team capacity: Who creates content and how much bandwidth exists
Process
- Load brand context: Read
~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
- Define or validate content pillars based on brand expertise and audience needs
- Map key dates, seasonal trends, and industry events to the calendar
- Generate topic ideas for each pillar, distributed across the time period
- Assign each topic to a primary platform and content format
- Build repurposing chains: blog to social snippets, video to short clips, email to blog, etc.
- Balance content types: educational, promotional, engagement, thought leadership
- Add SEO keyword targets to relevant content pieces
- Output the calendar in a structured, sortable format
Output
A structured content calendar containing:
- Monthly/weekly view with publish dates and platforms
- Topic and title for each content piece
- Content pillar and funnel stage tags
- Primary format and repurposing derivatives
- Keyword targets for SEO-driven content
- Owner/assignee column (if team info provided)
- Repurposing workflow diagram showing content atomization paths
Agents Used
- content-creator — Topic ideation, pillar strategy, repurposing workflows, editorial planning
- seo-specialist — Keyword alignment, search trend timing, topic gap identification
- social-media-manager — Platform-specific posting cadence, content format recommendations, hashtag strategy, calendar validation
1---2name: content-calendar3description: Plan content calendars. Use when: monthly or quarterly scheduling, platform assignments, content pillars, repurposing.4---56# /digital-marketing-pro:content-calendar78## Purpose910Generate a structured content calendar that maps topics to platforms, aligns with content pillars, and includes a repurposing workflow to maximize output from each core piece.1112## Input Required1314The user must provide (or will be prompted for):1516- **Time period**: Month, quarter, or custom date range17- **Platforms**: Which channels to plan for (blog, social, email, video, podcast)18- **Content pillars**: Core themes or topics (or let the system recommend based on brand profile)19- **Publishing cadence**: How often per platform (e.g., 3 blogs/month, daily social)20- **Key dates**: Product launches, holidays, industry events, promotions21- **Team capacity**: Who creates content and how much bandwidth exists2223## Process24251. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.262. Define or validate content pillars based on brand expertise and audience needs273. Map key dates, seasonal trends, and industry events to the calendar284. Generate topic ideas for each pillar, distributed across the time period295. Assign each topic to a primary platform and content format306. Build repurposing chains: blog to social snippets, video to short clips, email to blog, etc.317. Balance content types: educational, promotional, engagement, thought leadership328. Add SEO keyword targets to relevant content pieces339. Output the calendar in a structured, sortable format3435## Output3637A structured content calendar containing:3839- Monthly/weekly view with publish dates and platforms40- Topic and title for each content piece41- Content pillar and funnel stage tags42- Primary format and repurposing derivatives43- Keyword targets for SEO-driven content44- Owner/assignee column (if team info provided)45- Repurposing workflow diagram showing content atomization paths4647## Agents Used4849- **content-creator** — Topic ideation, pillar strategy, repurposing workflows, editorial planning50- **seo-specialist** — Keyword alignment, search trend timing, topic gap identification51- **social-media-manager** — Platform-specific posting cadence, content format recommendations, hashtag strategy, calendar validation
zuoguyoupan2023