/digital-marketing-pro:funnel-audit
Purpose
Analyze the complete customer acquisition and conversion funnel to identify where prospects drop off, why they disengage, and what changes will have the highest impact on overall conversion rate.
Input Required
The user must provide (or will be prompted for):
- Funnel stages: The stages to analyze (or use standard: Awareness > Interest > Consideration > Intent > Purchase > Retention)
- Funnel data: Metrics per stage (traffic, leads, MQLs, SQLs, opportunities, customers) or qualitative description
- Traffic sources: Where visitors/leads originate
- Conversion points: Key actions at each stage (form fill, demo request, trial start, purchase)
- Known pain points: Any stages the user already suspects are underperforming
- Tech stack: CRM, analytics, and marketing automation tools in use
Process
- Load brand context: Read
~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
- Map the current funnel with conversion rates between each stage
- Benchmark stage-to-stage conversion rates against industry averages
- Identify the biggest drop-off points and calculate revenue impact of each gap
- Analyze potential causes per bottleneck: messaging, targeting, UX, timing, offer, follow-up
- Evaluate lead quality signals — are the right people entering the funnel?
- Assess nurture effectiveness at each stage
- Model improvement scenarios: "If stage X improves by Y%, overall revenue increases by Z%"
- Prioritize recommendations by revenue impact and implementation effort
Output
A structured funnel audit containing:
- Funnel visualization with conversion rates per stage
- Industry benchmark comparison per stage
- Top 3 bottlenecks ranked by revenue impact
- Root cause analysis per bottleneck with supporting evidence
- Improvement scenarios with projected revenue impact
- Prioritized action plan with quick wins and strategic projects
- Measurement framework to track improvements
Agents Used
- marketing-strategist — Funnel architecture, lead quality analysis, strategic recommendations
- analytics-analyst — Conversion data analysis, benchmarking, impact modeling
- cro-specialist — Conversion bottleneck diagnosis, A/B test recommendations, form and checkout optimization, statistical significance testing
1---2name: funnel-audit3description: Audit funnel performance. Use when: finding drop-off points, conversion gaps, or stage bottlenecks.4---56# /digital-marketing-pro:funnel-audit78## Purpose910Analyze the complete customer acquisition and conversion funnel to identify where prospects drop off, why they disengage, and what changes will have the highest impact on overall conversion rate.1112## Input Required1314The user must provide (or will be prompted for):1516- **Funnel stages**: The stages to analyze (or use standard: Awareness > Interest > Consideration > Intent > Purchase > Retention)17- **Funnel data**: Metrics per stage (traffic, leads, MQLs, SQLs, opportunities, customers) or qualitative description18- **Traffic sources**: Where visitors/leads originate19- **Conversion points**: Key actions at each stage (form fill, demo request, trial start, purchase)20- **Known pain points**: Any stages the user already suspects are underperforming21- **Tech stack**: CRM, analytics, and marketing automation tools in use2223## Process24251. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.262. Map the current funnel with conversion rates between each stage273. Benchmark stage-to-stage conversion rates against industry averages284. Identify the biggest drop-off points and calculate revenue impact of each gap295. Analyze potential causes per bottleneck: messaging, targeting, UX, timing, offer, follow-up306. Evaluate lead quality signals — are the right people entering the funnel?317. Assess nurture effectiveness at each stage328. Model improvement scenarios: "If stage X improves by Y%, overall revenue increases by Z%"339. Prioritize recommendations by revenue impact and implementation effort3435## Output3637A structured funnel audit containing:3839- Funnel visualization with conversion rates per stage40- Industry benchmark comparison per stage41- Top 3 bottlenecks ranked by revenue impact42- Root cause analysis per bottleneck with supporting evidence43- Improvement scenarios with projected revenue impact44- Prioritized action plan with quick wins and strategic projects45- Measurement framework to track improvements4647## Agents Used4849- **marketing-strategist** — Funnel architecture, lead quality analysis, strategic recommendations50- **analytics-analyst** — Conversion data analysis, benchmarking, impact modeling51- **cro-specialist** — Conversion bottleneck diagnosis, A/B test recommendations, form and checkout optimization, statistical significance testing
zuoguyoupan2023