cold-iq
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- ▌ Define Icp 2 · cold-iqDefine Ideal Customer Profile with firmographic, technographic, and behavioral criteria plus scoring tiers. Use when user asks about "ICP", "ideal customer profile", "who to target", "scoring criteria", "tier system", "firmographic", "technographic", "buyer persona". Do NOT use for finding specific companies (use source-companies) or contact search (use find-contacts).
- ▌ Find Contacts 2 · cold-iqFind contacts and decision makers at target companies with Prospeo search_person, smart job title expansion and bulk enrichment. Use when user asks about "find contacts", "find people", "decision makers", "buying committee", "title targeting", "contact list", "job title expansion". Do NOT use for company sourcing (use source-companies) or email verification (use clean-validate).
- ▌ Clean Validate 2 · cold-iqVerify emails and phone numbers, spot-check a batch, deduplicate and merge records, manage bounce rates, and maintain list hygiene. Use when user asks about "email verification", "spot-check", "validate emails", "bounce rate", "list hygiene", "data decay", "deliverability", "catch-all emails", "spam traps", "re-verify", "phone validation", "deduplicate", "duplicates", "merge sources", "merge columns", "suppression list", "clean up list". Do NOT use for finding new contacts (use find-contacts).
- ▌ Persona Mapping 2 · cold-iqMap buying committee personas within target accounts for ABM and outbound campaigns. Use when the user asks about persona mapping, buying committee identification, persona-based messaging, JTBD mapping, champion vs economic buyer targeting, persona prioritization, or campaign naming for persona tracking. Triggers on "persona mapping", "buying committee", "champion", "economic buyer", "technical evaluator", "persona", "JTBD", "jobs to be done", "who to target at account", "persona messaging", "persona budget allocation", "campaign naming convention". Do NOT use for general ICP definition (use define-icp) or cold email writing (use cold-email skill).
- ▌ Qualify Accounts 2 · cold-iqQualify and score target accounts using ICP scoring matrices, ABM tier assignment, intent data layering, and lookalike building. Use when user asks about "qualify accounts", "score accounts", "ABM tiers", "account-based marketing", "intent data", "lookalike accounts", "prioritize accounts", "tier 1 accounts", "account scoring". Do NOT use for initial ICP definition (use define-icp) or finding contacts at accounts (use find-contacts).
- ▌ Source Companies 2 · cold-iqFind target companies with Prospeo search_company using reverse ICP, Company Lookalike, Key Customers, integrations and website filters. Use when user asks about "find companies", "company list", "where to find companies", "lookalike companies", "companies that sell to", "companies using", "tech stack targeting", "build a company list". Do NOT use for finding individual contacts (use find-contacts) or ICP definition (use define-icp).
- ▌ Account Selection 2 · cold-iqABM account selection framework for building, scoring, staging, and managing target account lists. Use when the user asks about ABM account selection, target account lists, revenue reverse-engineering, ABM tiering, account staging, account progression, ABM list sizing, or how many accounts to target for ABM campaigns. Triggers on "account selection", "ABM accounts", "target account list", "how many accounts", "ABM tier", "account staging", "account progression", "revenue target", "ABM list", "stage conversion", "identified to aware", "account scoring ABM". Do NOT use for general ICP definition without ABM context (use define-icp) or LinkedIn ad targeting (use linkedin-ads skill).
- ▌ Emailbison · cold-iq bundleMigrate an EmailBison sending workflow onto the ColdIQ marketplace. ColdIQ does NOT resell EmailBison, so this skill routes campaign/lead/sequence/reply actions to ColdIQ's resold Instantly (or Lemlist) endpoints and flags where semantics differ. Use when porting an EmailBison campaign to the ColdIQ marketplace, loading leads, creating a campaign, or pulling reply analytics for a former EmailBison setup. Triggers on "EmailBison", "migrate EmailBison", "load campaign into EmailBison", "send via EmailBison", "campaign analytics". Do NOT use for native Instantly work (use instantly-api), Lemlist-first work, copywriting (see cold-email-copy), or enrichment (see contact-enrichment).
- ▌ List Dedup · cold-iq bundleDeduplicate and clean contact/company lists before enrichment so you never pay ColdIQ credits twice for the same record. Use when combining lists from multiple sources, removing duplicate contacts or companies, normalizing LinkedIn URLs, applying per-company contact caps, or cross-referencing against a TAM. Triggers on "dedup", "deduplicate", "remove duplicates", "clean the list", "combine sources", "merge lists", "contact cap per company", "normalize LinkedIn URLs". Do NOT use for enrichment/email-finding (see contact-enrichment), search (see coldiq-search-enrich), or scoring (see tam-scoring).
- ▌ Tam Scoring · cold-iqBuild and run scoring models that tier raw company lists into campaign-ready segments, and point each scored data point at the ColdIQ endpoint that sources it. Use when building a scoring model, tiering a TAM, defining signal groups and point allocations, setting tier thresholds, cleaning a list before scoring, or running a Python scorer on an export. Triggers on "score companies", "tier the list", "scoring model", "TAM scoring", "ICP fit score", "tier thresholds", "100-point model", "qualify accounts". Do NOT use for enrichment/search to BUILD the list (see apollo-search / coldiq-search-enrich), signal sourcing (see signal-detection), or list dedup (see list-dedup).
- ▌ Ad Audiences · cold-iqBuild matched ad audiences (LinkedIn/Meta/Google) and ABM target lists from your prospect data, and use ad engagement as outbound triggers — through the ColdIQ marketplace. Use when turning a target list into a hashed-email matched audience for ads, building ABM company/contact lists, setting up exclusions, coordinating ads with outbound (ad engagement → sales trigger), or resolving identities for ad targeting. Triggers on "ad audience", "matched audience", "hashed email", "LinkedIn audience", "ABM list", "retargeting", "exclusion list", "ads + outbound", "ad engagement trigger", "multi-channel ABM", "company list for ads". Do NOT use for ad creative, bidding, or campaign-manager setup (platform-specific, no ColdIQ endpoint), or for email-sending campaigns (see instantly-api).
- ▌ Icp Personas · cold-iqDefine the ICP, size and tier an ABM target-account list, and map the buying committee — the strategy layer before list-building and enrichment. Use when defining an Ideal Customer Profile and scoring criteria, deciding how many accounts to target for a revenue goal, tiering accounts (A/B/C/D), mapping personas/buying committee (champion, economic buyer, end user, technical evaluator), or planning persona-based messaging. Triggers on "ICP", "ideal customer profile", "who to target", "scoring criteria", "ABM accounts", "how many accounts", "account tiering", "buying committee", "persona mapping", "champion", "economic buyer", "revenue reverse-engineering". Do NOT use for actually sourcing companies/contacts (see apollo-search / coldiq-search-enrich), scoring math on an export (see tam-scoring), or writing copy (see crawford-method / cold-email-copy).
- ▌ Apollo Search · cold-iqBuild targeted account and contact lists with Apollo's database through the ColdIQ marketplace. Use when searching companies or people with Apollo's filter semantics (titles, seniority, employee ranges, industries, technologies, intent), enriching people or organizations, or building a TAM from Apollo. Triggers on "Apollo search", "Apollo filters", "build a TAM", "search companies", "search people", "enrich org", "enrich people", "find companies by technology", "employee count range", "intent topics". Do NOT use for Lima Data or large-scale ai-ark search (see coldiq-search-enrich), email-finding waterfalls (see contact-enrichment), or campaign sending (see instantly-api).
- ▌ Instantly API · cold-iqCreate and run cold email campaigns in Instantly through the ColdIQ marketplace — campaigns, leads, sequences, analytics, and accounts. Use when creating a campaign, loading/adding leads, setting ColdIQ default campaign settings, pulling reply/open/bounce analytics, activating or pausing a campaign, or formatting email HTML for Instantly. Triggers on "Instantly campaign", "load leads", "create campaign", "campaign analytics", "activate campaign", "add leads to Instantly", "reply rate", "campaign settings". Do NOT use for writing the copy itself (see cold-email-copy / crawford-method), email-finding/enrichment (see contact-enrichment), Lemlist or EmailBison sending (see those skills).
- ▌ Coldiq Search Enrich · cold-iq bundleSearch and enrich people and companies with Lima Data through the ColdIQ marketplace API. Use when finding work or personal emails, finding phone numbers, enriching a person or company, prospecting contacts by title/seniority/location, Sales-Navigator-style filtering, batch enrichment, LinkedIn-URL lookups, or monitoring people/companies for changes. Triggers on "find email", "work email", "personal email", "find phone", "enrich person", "enrich company", "prospect people", "prospect companies", "search people", "search companies", "batch enrich", "find people at company", "LinkedIn lookup", "Sales Navigator list". Do NOT use for sending campaigns (see instantly-api / emailbison), Apollo-specific filter semantics (see apollo-search), pure list dedup (see list-dedup), or buying-signal discovery (see signal-detection).
- ▌ Cold Email Copy · cold-iq bundleWrite and review ColdIQ cold-email sequences, strategy briefs, subject lines, personalized opening lines, calls to action, and positive reply copy. Use when writing or rewriting cold outbound copy, building a two-step or three-step sequence, turning a strategy into launch-ready copy, choosing the right audience register, or building personalized openers at volume. Do NOT use for audience sourcing, campaign sending, mailbox operations, open or click tracking, or claims that need unverified research.
- ▌ Crawford Method · cold-iqWrite cold emails using the Crawford Method — the list IS the message, built on tension heuristics from public data, then delivered as PQS (pain-qualified) or PVP (permissionless value) copy. Use when designing the targeting + message together, finding the "tension triangle" for a segment, choosing PQS vs PVP, or writing data-driven emails that describe the buyer's situation. Triggers on "Crawford method", "tension triangle", "PVP", "PQS", "permissionless value", "list is the message", "data-driven email", "7-component email", "write backwards from the message". Do NOT use for subject-line/CTA mechanics alone (see cold-email-copy), campaign operations (see campaign-delivery), or signal sourcing (see signal-detection).
- ▌ Fireflies Usage · cold-iqSearch meeting transcripts and extract action items from Fireflies.ai. Use when checking what was discussed on a call, finding a client's meeting notes, pulling action items assigned to the team, or getting a transcript summary before campaign work. Triggers on "meeting notes", "call transcript", "what did we discuss", "Fireflies", "action items", "meeting summary", "what was said on the call". Do NOT use for cold email copy (see cold-email-copy), enrichment/search (see coldiq-search-enrich), or campaign work (see campaign-delivery). NOTE: the ColdIQ marketplace has no Fireflies endpoint — this skill connects to Fireflies directly via its MCP server.
- ▌ Meta Ads Scraper · cold-iq bundleDiscover DTC / e-commerce brands running video ads on Meta (Facebook/Instagram) via the ColdIQ marketplace Meta Ads endpoint, to expand Target Account Lists. Use when building net-new DTC/ e-commerce/subscription prospect lists, finding brands spending on Meta video ads, discovering companies in a vertical (baby, jewelry, wine, supplements), or finding companies with active creative teams. Triggers on "Meta ads", "Facebook Ad Library", "find DTC brands", "scrape ads", "ecommerce prospect list", "brands running video ads", "ad library search". Do NOT use for LinkedIn ads (use the linkedin-ad-library endpoint), firmographic database search (see apollo-search / coldiq-search-enrich), or contact enrichment (see contact-enrichment).
- ▌ Signal Detection · cold-iqDetect and prioritize buying-intent signals (funding, hiring, tech changes, job changes, news) and map each to a concrete ColdIQ marketplace endpoint. Use when deciding which intent signals to track for a client, sourcing funding/hiring/acquisition/job-change signals, scoring accounts by signal strength, deciding outreach timing from signal freshness, or stacking signals. Triggers on "intent signals", "buying signals", "trigger events", "funding signal", "hiring signal", "job change", "tech stack change", "signal detection", "when to reach out", "signal stacking". Do NOT use for writing the copy that references the signal (see crawford-method / cold-email-copy), list scoring math (see tam-scoring), or generic search (see coldiq-search-enrich).
- ▌ Campaign Delivery · cold-iqBuild an outbound campaign end-to-end with a proven 9-phase system, orchestrating the other skills and their ColdIQ endpoints at each phase. Use when running a full campaign from scratch, planning the build order, knowing what comes before what (copy before list), or coordinating TAM → scoring → enrichment → copy → load. Triggers on "build a campaign", "campaign from scratch", "full outbound pipeline", "9-phase", "campaign checklist", "what order", "kick off a campaign". Do NOT use for a single sub-step in isolation (use the specific skill: apollo-search, tam-scoring, contact-enrichment, cold-email-copy, instantly-api) or pure copy frameworks (see crawford-method / cold-email-copy).
- ▌ Contact Enrichment · cold-iq bundleEnrich contacts with LinkedIn URLs, verified work/personal emails, and phone numbers through the ColdIQ marketplace, layering providers cheapest-first. Use when finding emails for a list, building an email waterfall, verifying deliverability, finding phone numbers, resolving company LinkedIn URLs from domains, or enriching contacts before a campaign. Triggers on "enrich contacts", "find emails", "email waterfall", "verify emails", "bounce check", "find phone numbers", "company LinkedIn URL", "enrich before campaign", "deliverability". Do NOT use for prospecting/search to BUILD a list (see coldiq-search-enrich / apollo-search) or list dedup (see list-dedup).
- ▌ N8n · cold-iq bundleExpert n8n workflow automation consultant for B2B sales and GTM teams. Use when the user asks about n8n workflows, n8n nodes, n8n triggers, n8n webhooks, n8n credentials, n8n self-hosting, n8n Docker setup, n8n queue mode, n8n error handling, n8n sub-workflows, n8n CRM automation, n8n pricing, n8n vs Zapier vs Make, or building automations with n8n. Also triggers on "n8n workflow", "n8n automation", "n8n webhook", "n8n node", "n8n self-host", "n8n Docker", "n8n queue", "n8n HubSpot", "n8n Salesforce", "n8n vs Zapier", "n8n pricing", "workflow automation". Do NOT use for general automation strategy without n8n.
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- ▌ Gtm Plays 11 · cold-iq bundle11 GTM plays with detailed execution - New Team Members, Skills-Targeting, Role-Targeting, Industry Research, Resources for ICs, Leaving Employees, No Dedicated Role, Bad Reviews, AI Ideas, ServiceBell Allbound, Inbound Followers. Use when building outbound campaigns, creating signal-based plays, or expanding your GTM playbook.
- ▌ Design Studio · cold-iqInteractive launcher for design work. Use when the user invokes /design-studio or says "lance le studio", "design studio", "je veux designer un truc". Prints the studio banner, asks what to create, then routes through design-director.
- ▌ Gtm Philosophy · cold-iqCore GTM philosophy principles and multi-channel coordination strategy. Use when defining outbound strategy, training sales teams, or establishing GTM fundamentals.
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- ▌ Design Packages · cold-iq bundleUse when choosing an art direction, visual style, or complete design system for a new page, landing, or site — or when the user asks to browse, compare, or apply one of the 44 local design packages (frosted glass, retro terminal, editorial bento, dark infrastructure, paper-and-ink…). Each package ships a full CSS system and HTML preview.
- ▌ Devils Advocate · cold-iqAdversarially reviews whatever you bring it — prompts, strategies, plans, arguments, decisions, or workflows — and returns a structured, honest critique with scored dimensions and specific improvements. Combines a full prompt health check rubric with devil's advocate challenge modes for ideas, strategies, and decisions. Trigger this skill when the user says: "devil's advocate", "challenge this", "stress test", "poke holes in", "critique this", "what's wrong with", "find the flaws", "red team this", "what am I missing", "steelman the opposition", "evaluate my prompt", "review my prompt", "prompt health check", "rate my prompt", "is this a good prompt", "how can I improve this prompt", "evaluate this plan", "what could go wrong", "pre-mortem", "pressure test", "tear this apart", or any request to find weaknesses, gaps, or blind spots in something the user has shared. Also trigger when the user pastes a prompt, plan, strategy, or argument and asks for feedback — even without using these exact words.
- ▌ Buying Signals 6 · cold-iq6 buying signals ranked by purchase correlation - Former Customers, New Leadership, High-Intent Website, Tech Stack Change, Expansion, and Hiring/Downsizing. Use when prioritizing outreach, building signal-based campaigns, or setting up intent tracking.
- ▌ Drawing Analyzer · cold-iq bundlePre-process and analyze construction drawing PDFs (architectural, structural, MEP, civil) so Claude can answer questions and run quantity takeoffs accurately and cheaply. Use when the user works with construction drawings, building plans, blueprints, drawing sets, tender documents, quantity takeoffs, footing/slab/area counts, or uploads a large multi-sheet construction PDF that Claude struggles to read. Do NOT use for generic image reading or non-construction PDFs.
- ▌ Cold Email · cold-iq bundleExpert cold email strategist for B2B outbound campaigns. Use when the user asks about cold email writing, email sequences, email deliverability, domain warmup, SPF/DKIM/DMARC setup, email personalization, cold email templates, email copywriting frameworks, email compliance (CAN-SPAM, GDPR), bounce management, inbox placement, email infrastructure, sequencing tools (Instantly, Smartlead, Lemlist), or cold outreach strategy. Also triggers on "cold email", "email sequence", "deliverability", "warmup", "SPF", "DKIM", "DMARC", "bounce rate", "spam", "inbox placement", "email template", "follow-up email", "outbound email", "Instantly", "Smartlead", "email copy", "subject line", "personalization". Do NOT use for marketing emails or newsletters.
- ▌ Atl Btl Messaging · cold-iqAbove-the-Line (ATL) and Below-the-Line (BTL) messaging framework for targeting executives vs end-users. Use when crafting messages for different seniority levels, deciding message length and tone, or adapting outreach to VPs/C-Level vs Managers/ICs.
- ▌ Cold Call Scripts · cold-iq bundle1-minute cold call script (5 steps) and no-show phone script. Use when training SDRs on calls, building call frameworks, or handling common phone scenarios.
- ▌ Lead Sources Guide · cold-iqLead sources by use case with a data workspace delivery-ready templates - Apollo, LinkedIn Sales Navigator, a data workspace, Ocean.io, Openmart, and Local Directories. Use when choosing lead sources, building prospecting workflows, or setting up data enrichment.
- ▌ List Building Tips · cold-iqPro tips for B2B list building - source mixing, enrichment workflow, template usage, and efficiency principles. Use when building prospect lists, optimizing data quality, or improving prospecting efficiency.
- ▌ Sdr Master Prompts · cold-iqColdIQ SDR master prompts - What ColdIQ Does and Default Lead Messaging prompts for sales/SDR assistants. Use when training AI assistants for sales, building SDR chatbots, or creating consistent messaging guidelines.
- ▌ Sdr Outbound Rules · cold-iqSDR outbound writing rules, 8 allowed messaging frameworks, and tone guidelines by offer type. Use when training SDRs, creating messaging guidelines, or standardizing outbound quality.
- ▌ Linkedin Ads · cold-iq bundleExpert LinkedIn Ads strategist for B2B companies. Use when the user asks about LinkedIn advertising, LinkedIn campaign setup, LinkedIn ad targeting, LinkedIn bidding strategies, LinkedIn ad formats, LinkedIn retargeting, LinkedIn ABM campaigns, LinkedIn Thought Leader Ads, LinkedIn funnel architecture, LinkedIn ads measurement/attribution, LinkedIn ads troubleshooting, LinkedIn creative best practices, or any B2B paid social strategy involving LinkedIn. Also triggers on "LinkedIn campaign", "LinkedIn CPM", "LinkedIn CTR", "LinkedIn lead gen", "B2B ads", "demand gen on LinkedIn", "sponsored content", or "LinkedIn ads not working". Do NOT use for LinkedIn organic content/posting (use linkedin-content skill) or LinkedIn outbound messaging (use cold-email skill).
- ▌ Inbound Triggers 30 · cold-iq30 inbound premises from Flip The Script - Content & Events, Product Interest, Social & Intent, and Sponsored Influencers. Use when building inbound follow-up sequences, categorizing marketing leads, or prioritizing inbound response.
- ▌ Outbound Triggers 6 · cold-iq6 Outbound premises from Flip The Script - CXO Passdown, Groundswell strategies, Multi-Persona, and Cold Outbound. Use when running pure cold outreach, building top-down or bottom-up campaigns, or multi-threading accounts.
- ▌ List Building · cold-iq bundleExpert B2B list building orchestrator for outbound sales campaigns. Use when the user asks about building lead lists, Sales Navigator search, boolean filters, ICP definition, ICP scoring, lead sources, data validation, email verification, list segmentation, Apollo prospecting, a data workspace Find People, list hygiene, deduplication, account qualification, ABM lists, or assembling prospect lists for cold outreach. Also triggers on "lead list", "list building", "Sales Navigator", "boolean search", "ICP", "ideal customer profile", "find leads", "prospect list", "lead source", "email verification", "data validation", "list hygiene", "Evaboot", "PhantomBuster", "export leads", "build a list", "find prospects", "deduplicate", "qualify accounts", "ABM". Do NOT use for enrichment workflows (use a data workspace skill) or email writing (use cold-email skill).
- ▌ Email 1 Variations 7 · cold-iq7 Email 1 variations from ColdIQ core framework plus Email 2 and Email 3 templates. Use when crafting the first email in a sequence, testing different opening structures, or building complete email cadences.
- ▌ Signal Sourcer · cold-iq bundleExpert signal-based selling strategist for B2B outbound teams. Use when the user asks about buying signals, intent data, signal scoring, signal-based selling, website visitor tracking, job change signals, hiring signals, funding signals, competitor signals, tech stack changes, content engagement signals, multi-signal stacking, RB2B setup, Trigify setup, Common Room, Bombora, Koala, Warmly, 6sense, signal-to-action playbooks, or building signal-driven outbound campaigns. Also triggers on "buying signals", "intent data", "signal scoring", "signal-based", "website visitors", "job change", "hiring signal", "funding signal", "competitor signal", "tech change", "content engagement", "RB2B", "Trigify", "Common Room", "Bombora", "intent signals", "warm outbound", "signal stacking", "visitor tracking", "signal tools", "GTM plays". Do NOT use for general list building without signal context (use list-building skill) or email writing (use cold-email skill).
- ▌ Cold Email 4 Sequence · cold-iqStandard 4-email cold outreach sequence framework. Use when building cold email campaigns, creating outreach sequences, or structuring multi-touch email cadences for B2B prospecting.
- ▌ Outreach 4 Categories · cold-iqThe 4 categories of outreach from Flip The Script - Inbound, Postbound, Bridgebound, and Outbound. Use when categorizing leads, choosing outreach approach, or building segmented campaigns.
- ▌ Personalization Hooks · cold-iqPersonalization Hooks to Relevance - Strong Hook vs Lite Hook patterns with examples. Use when connecting research to messaging, choosing hook strength, or crafting personalized opening lines.
- ▌ Bridgebound History 16 · cold-iq16 history-based Bridgebound triggers from Flip The Script - Demo Pipeline, Closed-Lost, Executive Churn, Email Engagement, and Reciprocity. Use when re-engaging past prospects, reactivating closed-lost deals, or building win-back campaigns.
- ▌ Josh Braun Copywriting · cold-iqJosh Braun's 5 cold email writing principles plus personalization best practices. Use when refining email copy, improving message quality, or reviewing outreach for common mistakes.
- ▌ Linkedin Limits Warmup · cold-iqLinkedIn limits for 2024-2026 with warm-up protocol for inactive accounts. Use when planning LinkedIn campaigns, avoiding account restrictions, or warming up new/dormant accounts.
- ▌ Linkedin Content · cold-iq bundleExpert LinkedIn organic content strategist for B2B founders and GTM leaders. Use when the user asks about LinkedIn posting strategy, LinkedIn algorithm, LinkedIn hooks, LinkedIn carousels, LinkedIn content writing, LinkedIn profile optimization, LinkedIn engagement strategy, LinkedIn newsletter, LinkedIn comment strategy, or growing a LinkedIn audience. Also triggers on "LinkedIn post", "LinkedIn content", "LinkedIn hook", "LinkedIn algorithm", "LinkedIn carousel", "LinkedIn profile", "LinkedIn engagement", "LinkedIn reach", "LinkedIn followers", "LinkedIn headline", "LinkedIn banner", "write a LinkedIn post", "LinkedIn strategy". Do NOT use for LinkedIn Ads (use linkedin-ads skill) or LinkedIn outbound messaging/cold outreach sequences (use cold-email skill).
- ▌ Bridgebound Symptoms 11 · cold-iq11 Symptoms & Signs Bridgebound triggers from Flip The Script - Overt Negatives, Lacking Positives, and Industry Influencers. Use when identifying pain-based opportunities, building problem-aware campaigns, or leveraging influencer audiences.
- ▌ Cold Email Templates 34 · cold-iq bundleComplete library of 34 cold email templates - 23 First Touch, 4 Follow-Up, 4 Re-Engagement, plus key principles. Use when building email campaigns, looking for proven templates, or expanding your outreach playbook.
- ▌ Bridgebound In Market 20 · cold-iq20 "In Market" Bridgebound triggers from Flip The Script - Adjacent Vendors, Competitors, and Time-Based signals. Use when targeting active buyers, building competitive displacement campaigns, or leveraging seasonal/event timing.
- ▌ Email Metrics Benchmarks · cold-iqEmail metrics to track, 2X levers, and structure checklist for cold outreach. Use when analyzing campaign performance, setting benchmarks, or optimizing email metrics.
- ▌ Email Writing Frameworks · cold-iq5 proven email writing frameworks for cold outreach - Do the Maths, Short-Trigger, Challenge of Similar Companies, Neutral Insight, and Leader Responsibilities. Use when writing cold emails, structuring outreach messages, or choosing the right framework for your ICP.
- ▌ Linkedin Success Factors · cold-iq7 key LinkedIn success factors and campaign takeaways. Use as a checklist before launching LinkedIn campaigns or reviewing campaign performance.
- ▌ Personalization 6 Buckets · cold-iqComplete 6 Buckets of Personalization framework from Flip The Script - Self-Authored Content, Engaged Content, Self-Identified Traits, Junk Drawer, Background Centric, and Company Level. Use when researching prospects, choosing personalization angles, or building personalized outreach.
- ▌ Personalization Playbooks · cold-iqCamp Personalization vs No Personalization playbooks by outreach category - Inbound, Postbound, Bridgebound, and Outbound. Use when deciding personalization level, building automated sequences, or creating messaging templates.
- ▌ AI Personalization Prompts · cold-iq bundle6 AI personalization prompts (lemlist style) plus 2 email templates - ICP Identification, Company Description, Similar Product, Top 3 Problems, Subject Line, Case Study Reference, and Similar Company Approach. Use when setting up AI-powered personalization, building a data workspace/lemlist workflows, or automating research.
- ▌ Coldiq Messaging Templates · cold-iq6 ColdIQ messaging templates - Ask Before Pitch, Not Too Different Persona, Upfront Value, Leverage Content, and Why Are You Paying. Use when creating outreach campaigns, A/B testing message structures, or choosing a messaging approach.
- ▌ Linkedin Campaign Complete · cold-iq bundleComplete LinkedIn campaign guide - targeting strategy, copywriting rules, human-like campaign steps, and message templates. Use when building LinkedIn outreach sequences, writing LinkedIn messages, or planning multi-touch campaigns.
- ▌ Bridgebound Firmographic 15 · cold-iq15 Firmographic Bridgebound triggers from Flip The Script - Financial Events, M&A Activity, Growth Signals, and Product/Marketing moves. Use when targeting companies based on business events, building expansion campaigns, or leveraging news-based outreach.
- ▌ Bridgebound Relationship 39 · cold-iq39 relationship-based Bridgebound triggers from Flip The Script - Common VCs, Customers, C-Suite, Employees, VC Partners, Advisors, Board Members, Sponsored Companies, and Your Network. Use when leveraging warm connections, building referral campaigns, or multi-threading into accounts.
- ▌ List Building Prospeo · cold-iq bundleColdIQ x Prospeo edition. Expert B2B list building orchestrator for outbound sales campaigns, with Prospeo as the data layer. Use when the user asks about building lead lists, Prospeo, Prospeo MCP, company lookalikes, reverse ICP, ICP definition, ICP scoring, lead sources, data validation, email verification, mobile numbers, list segmentation, list hygiene, deduplication, account qualification, ABM lists, or assembling prospect lists for cold outreach. Also triggers on "lead list", "list building", "Prospeo", "verified emails", "lookalike", "ICP", "ideal customer profile", "find leads", "prospect list", "lead source", "email verification", "data validation", "list hygiene", "export leads", "build a list", "find prospects", "deduplicate", "qualify accounts", "ABM". Do NOT use for email writing (use cold-email skill).
- ▌ N8n Self Hosting · cold-iqDeploy and scale self-hosted n8n with Docker, PostgreSQL, and queue mode. Use when the user asks about self-hosting n8n, n8n Docker setup, n8n Docker Compose, n8n PostgreSQL config, n8n queue mode, n8n workers, n8n scaling, n8n environment variables, or n8n infrastructure costs. Triggers on "self-host n8n", "n8n Docker", "n8n Docker Compose", "n8n PostgreSQL", "n8n queue mode", "n8n workers", "n8n scaling", "n8n infrastructure", "N8N_ENCRYPTION_KEY", "n8n environment variables". Do NOT use for cloud n8n setup or general workflow questions.
- ▌ Linkedin Ads Copy · cold-iqWrite high-converting LinkedIn Ads copy using proven B2B frameworks. Use when the user asks about LinkedIn ad copywriting, ad headlines, ad descriptions, CTA text, LinkedIn ad messaging, offer strategy, Voice of Customer for ads, or how to write LinkedIn ads. Triggers on "LinkedIn ad copy", "ad headline", "ad description", "CTA text", "ad messaging", "write LinkedIn ad", "offer strategy", "Voice of Customer ads". Do NOT use for visual creative (use creative) or ad format selection (use creative).
- ▌ N8n Crm Automation · cold-iqBuild CRM automations with n8n for HubSpot, Salesforce, lead routing, and Slack notifications. Use when the user asks about n8n CRM integration, n8n HubSpot workflows, n8n Salesforce sync, lead routing in n8n, Slack notifications from n8n, or pipeline reporting. Triggers on "n8n HubSpot", "n8n Salesforce", "n8n CRM", "lead routing n8n", "n8n Slack", "pipeline report n8n", "deal stage n8n". Do NOT use for workflows that do not include a CRM operation.
- ▌ N8n Error Handling · cold-iqImplement error handling, retries, and monitoring in n8n workflows. Use when the user asks about n8n error handling, retry logic, dead letter queues, circuit breakers, workflow failures, error workflows, or making n8n workflows production-ready. Triggers on "n8n error", "retry", "dead letter", "circuit breaker", "workflow failed", "error handling", "continue on fail", "retry on fail". Do NOT use for general workflow design.
- ▌ N8n Workflow Design · cold-iqDesign n8n workflow architectures for B2B GTM automations. Use when the user asks about building n8n workflows, choosing nodes, designing data flows, sub-workflows, or structuring multi-step automations. Triggers on "design workflow", "n8n workflow", "node sequence", "data flow", "sub-workflow", "workflow architecture". Do NOT use for trigger/webhook setup (use triggers-webhooks) or error handling (use error-handling).
- ▌ Follow Up · cold-iqWrites follow-up emails for B2B cold email sequences. Use when the user asks to "write a follow-up", "email 2", "email 3", "sequence email", "they didn't reply", "no response", "bump email", "breakup email", or needs help structuring a 3-email sequence. Also triggers on "follow-up sequence", "second email", "third email", "what to send after no reply". Do NOT use for first-touch emails, re-engagement of old/lost leads, or deliverability questions.
- ▌ Linkedin Ads Bidding · cold-iqConfigure LinkedIn Ads bidding strategies, budget allocation, and cost optimization. Use when the user asks about LinkedIn bidding, manual vs automated bidding, LinkedIn CPM, CPC, CPV, ad budget allocation, daily budget, bid adjustments, cost per lead, or LinkedIn ad spend optimization. Triggers on "LinkedIn bidding", "manual bidding", "automated bidding", "CPM", "CPC", "CPV", "ad budget", "bid adjustment", "cost per lead", "LinkedIn spend". Do NOT use for campaign structure (use campaign-setup) or creative questions (use creative/copy).
- ▌ Linkedin Cta · cold-iqDesign LinkedIn call-to-actions, drive saves/comments/follows, and optimize profiles for conversion. Use when the user asks about LinkedIn CTAs, comment prompts, save prompts, follow prompts, profile optimization, headline formulas, about section, featured section, or banner design. Do NOT use for post body writing (use storytelling) or hook/first lines (use hooks).
- ▌ Linkedin Ads Creative · cold-iqDesign LinkedIn Ads creative strategy including format selection, visual best practices, Thought Leader Ads, and refresh cadence. Use when the user asks about LinkedIn ad formats, image specs, video ads, carousel ads, Thought Leader Ads, Document Ads, creative refresh, ad fatigue, or which LinkedIn ad format to use. Triggers on "LinkedIn ad format", "Thought Leader Ads", "TLA", "Document Ads", "carousel ads", "video ads", "image specs", "creative refresh", "ad fatigue", "LinkedIn ad creative". Do NOT use for ad copy/text (use copy) or bidding (use bidding).
- ▌ N8n Triggers Webhooks · cold-iqConfigure n8n triggers and webhooks for real-time and scheduled automations. Use when the user asks about n8n webhook setup, cron triggers, schedule triggers, app event triggers, webhook URLs, webhook authentication, or how to start n8n workflows. Triggers on "n8n webhook", "n8n trigger", "cron trigger", "schedule trigger", "webhook URL", "webhook auth", "test vs production URL". Do NOT use for workflow design beyond the trigger node.
- ▌ Hiring · cold-iqHiring signal tracking for B2B outbound. Use when the user asks about hiring signals, job posting intent, new roles, missing roles, leaving employees, skills-targeting, role-targeting, headcount growth, or team expansion signals. Do NOT use for individual job changes (use job-changes skill) or general company events (use company-events skill).
- ▌ Copywriting · cold-iqCold email copywriting frameworks, principles, and sequence structure. Use when the user asks about email copywriting frameworks, cold email writing rules, email sequence structure, email variations, e-commerce cold email, copy testing, A/B testing email copy, or needs named frameworks (Do the Math, Short Trigger, Pattern Interrupt, etc.). Triggers on "copywriting framework", "email framework", "Do the Math", "Short Trigger", "Pattern Interrupt", "email variations", "email structure", "copy principles", "e-com cold email", "ecommerce outreach", "email copy rules", "how to write cold email", "copy testing". Do NOT use for personalization at scale (use personalization) or subject lines only (use subject-lines).
- ▌ Email Infra · cold-iqComplete cold email infrastructure setup, DNS configuration, warmup, and troubleshooting. Use when the user asks about email infrastructure setup, domain purchasing for cold email, DNS configuration, MX/SPF/DKIM/DMARC setup, email warmup, mailbox provisioning, Google Workspace or Microsoft 365 for cold email, Instantly setup, going live with campaigns, deliverability monitoring, email blacklist recovery, warm-up troubleshooting, or scaling email infrastructure. Triggers on "email infra", "setup domains", "buy domains", "DNS setup", "MX records", "SPF record", "DKIM", "DMARC", "warmup", "warm up", "Instantly setup", "mailbox setup", "Google Workspace cold email", "Microsoft 365 cold email", "domain warmup", "email blacklist", "deliverability issue", "scaling email", "how many domains", "how many mailboxes". Do NOT use for email copywriting (use copywriting or first-touch) or general deliverability concepts (handled by orchestrator).
- ▌ First Touch · cold-iqWrites first cold emails for B2B outbound campaigns. Use when the user asks to "write a cold email", "draft an outreach email", "create a first touch", "email 1", "initial email", "opening email", "first email in sequence", or needs help choosing a cold email framework. Also triggers on "cold email copy", "outbound email template", "how to start a cold email". Do NOT use for follow-up emails, re-engagement emails, subject lines only, or deliverability/infrastructure questions.
- ▌ Linkedin Ads Audiences · cold-iqBuild and manage LinkedIn Ads audiences, targeting, exclusions, and ABM account lists. Use when the user asks about LinkedIn ad targeting, audience setup, ICP targeting on LinkedIn, exclusion lists, ABM targeting, company lists vs contact lists, audience sizes, remarketing audiences, or Audience Expansion. Triggers on "LinkedIn targeting", "LinkedIn audience", "exclusion list", "ABM targeting", "company list", "remarketing audience", "audience size", "Audience Expansion". Do NOT use for bidding/budget questions (use bidding) or creative (use creative/copy).
- ▌ Linkedin Hooks · cold-iqWrite high-converting LinkedIn hooks and first lines. Use when the user asks about LinkedIn hooks, first lines, openers, "see more" optimization, attention-grabbing intros, or post headlines. Do NOT use for post body structure (use storytelling) or end-of-post CTAs (use cta).
- ▌ Funding · cold-iqFunding round signal tracking for B2B outbound. Use when the user asks about funding signals, Series A/B/C detection, post-raise outreach, budget availability triggers, Crunchbase monitoring, or venture capital signals. Do NOT use for general company events (use company-events skill) or hiring that follows funding (use hiring skill).
- ▌ Atl Messaging · cold-iqWrites cold emails targeted at VP, C-Level, and Director personas (Above-the-Line). Use when the user asks to "email a CEO", "email a VP", "executive outreach", "C-suite email", "above the line", "ATL messaging", "email to decision maker", or targets someone with a VP/C-Level/Director title. Also triggers on "strategic messaging", "board-level email", "executive cold email". Do NOT use for emails targeting managers or individual contributors (use btl-messaging), general email writing without a specified persona, or deliverability questions.
- ▌ Btl Messaging · cold-iqWrites cold emails targeted at Managers and Individual Contributors (Below-the-Line). Use when the user asks to "email a manager", "email an IC", "email an end user", "below the line", "BTL messaging", "operational email", or targets someone with a Manager/Specialist/Analyst/Coordinator title. Also triggers on "tactical messaging", "user-level email", "bottom-up outreach", "champion building email". Do NOT use for emails targeting VP/C-Level/Directors (use atl-messaging), general email writing without a specified persona, or deliverability questions.
- ▌ Re Engagement · cold-iqWrites re-engagement emails to revive cold or lost leads. Use when the user asks to "re-engage", "reactivate", "closed-lost email", "win back", "reconnect with old leads", "ramp re-engagement", "no-show follow-up", or needs to email prospects who went dark weeks/months ago. Also triggers on "revive dead leads", "lost deal email", "they ghosted me". Do NOT use for follow-ups within an active sequence (use follow-up skill), first-touch emails, or deliverability questions.
- ▌ Subject Lines · cold-iqWrites and optimizes subject lines for cold emails. Use when the user asks to "write a subject line", "improve my subject line", "subject line ideas", "A/B test subject lines", "open rate optimization", "my open rates are low", or needs help with email subject lines specifically. Also triggers on "subject line best practices", "what subject line should I use". Do NOT use for writing full email body copy (use first-touch or follow-up), deliverability issues causing low opens, or newsletter subject lines.
- ▌ Linkedin Ads Measurement · cold-iqSet up LinkedIn Ads measurement, attribution, KPIs, and conversion tracking. Use when the user asks about LinkedIn ads attribution, conversion tracking, LinkedIn Insight Tag, campaign KPIs, LinkedIn ads ROI, pipeline attribution, self-reported attribution, or how to measure LinkedIn Ads success. Triggers on "LinkedIn attribution", "conversion tracking", "Insight Tag", "campaign KPIs", "LinkedIn ROI", "pipeline attribution", "measure LinkedIn ads", "LinkedIn CAPI", "self-reported attribution". Do NOT use for bidding/budget (use bidding) or campaign structure (use campaign-setup).
- ▌ Linkedin Formats · cold-iqSelect the optimal LinkedIn content format and follow format-specific guidelines. Use when the user asks about carousels, video posts, text posts, polls, LinkedIn newsletters, format selection, reach multipliers, or content format specs. Do NOT use for post writing/structure (use storytelling) or posting schedule (use scheduling).
- ▌ Define Icp · cold-iqDefine Ideal Customer Profile with firmographic, technographic, and behavioral criteria plus scoring tiers. Use when user asks about "ICP", "ideal customer profile", "who to target", "scoring criteria", "tier system", "firmographic", "technographic", "buyer persona". Do NOT use for finding specific companies (use source-companies) or contact search (use find-contacts).
- ▌ Abm Strategy · cold-iqLinkedIn Ads ABM strategy including campaign structure, budget math, ad formats for ABM, and ads-to-outbound signaling. Use when the user asks about LinkedIn Ads for ABM, ABM ad budget math, ABM campaign structure, how many ads to run, intent-based campaign naming, ad engagement as BDR triggers, signal pipeline from ads to sales, or ABM-specific ad performance benchmarks. Triggers on "ABM ads", "ABM budget", "ABM campaign structure", "LinkedIn ABM", "how many ads", "ad budget math", "ads to outbound", "ad engagement triggers", "BDR trigger from ads", "intent signals from ads", "ABM ad formats", "ads signaling", "ZenABM", "Fibbler", "ads outbound signaling", "inbound-led outbound". Do NOT use for general LinkedIn targeting (use audiences) or general ad copy (use copy).
- ▌ Linkedin Ads Optimization · cold-iqTroubleshoot and optimize LinkedIn Ads campaigns for better performance. Use when the user asks about LinkedIn ads not working, low CTR, high CPL, creative fatigue, LinkedIn ads troubleshooting, campaign optimization, LinkedIn ads performance issues, or competitive research. Triggers on "LinkedIn ads not working", "low CTR", "high CPL", "creative fatigue", "optimize LinkedIn ads", "troubleshoot LinkedIn", "ads underperforming", "competitive research", "LinkedIn Ads Library". Do NOT use for initial campaign setup (use campaign-setup) or audience building (use audiences).
- ▌ Deduplicate · cold-iqDeduplicate prospect lists, merge data from multiple sources, and ensure data quality across columns. Use when user asks about "deduplicate", "duplicates", "remove duplicates", "merge sources", "merge columns", "multiple data sources", "data quality", "clean up list", "duplicate contacts", "a data workspace auto-dedupe". Do NOT use for email verification (use clean-validate) or ICP scoring (use define-icp).
- ▌ Personalization · cold-iqBuilds personalization strategies and AI prompts for cold email at scale. Use when the user asks about "personalization", "personalize at scale", "custom first lines", "AI personalization", "a data workspace prompts for email", "data enrichment for email", "personalization hooks", "how to research prospects", or needs to make emails feel 1-to-1 at volume. Also triggers on "first line generation", "personalization buckets", "strong hook", "lite hook". Do NOT use for writing full email sequences (use first-touch/follow-up), deliverability, or subject lines only.
- ▌ Job Changes · cold-iqJob change signal tracking for B2B outbound. Use when the user asks about job change signals, champion tracking, new role outreach, vendor amnesty period, a data workspace job change monitoring, or days 14-45 engagement window. Do NOT use for general hiring signals (use hiring skill) or company-level events (use company-events skill).
- ▌ Linkedin Ads Campaign Setup · cold-iqSet up LinkedIn Ads campaign architecture with proper funnel layers, retargeting segments, and pre-launch checklists. Use when the user asks about LinkedIn campaign structure, funnel architecture, retargeting setup, campaign organization, LinkedIn Ads launch checklist, or how to structure LinkedIn ad campaigns. Triggers on "campaign setup", "campaign structure", "funnel architecture", "retargeting setup", "launch checklist", "campaign organization", "LinkedIn campaign". Do NOT use for bidding (use bidding), targeting (use audiences), or creative (use creative/copy).
- ▌ Linkedin Engagement · cold-iqLinkedIn engagement strategy including comment tactics, DM sequences, dwell time optimization, and platform limits. Use when the user asks about LinkedIn comments, engagement strategy, DM outreach, LinkedIn limits, connection requests, community building, or growing engagement. Do NOT use for post writing (use storytelling) or posting schedule (use scheduling).
- ▌ Linkedin Scheduling · cold-iqOptimize LinkedIn posting times, frequency, and the Golden Hour routine. Use when the user asks about best time to post on LinkedIn, posting frequency, content calendar, consistency, content velocity, or the Golden Hour. Do NOT use for content writing (use storytelling) or format selection (use formats).
- ▌ Find Contacts · cold-iqFind contacts and decision makers at target companies using Sales Navigator boolean search, a data workspace Find People, and export tools. Use when user asks about "find contacts", "find people", "boolean search", "Sales Navigator search", "export leads", "Evaboot", "PhantomBuster", "decision makers", "buying committee", "title targeting", "contact list". Do NOT use for company sourcing (use source-companies) or email verification (use clean-validate).
- ▌ Multi Signal · cold-iqMulti-signal stacking and scoring framework for B2B outbound. Use when the user asks about signal stacking, compound scoring, scoring frameworks, action thresholds, response SLAs, signal prioritization, lead scoring, signal combinations, heat levels, or building a complete signal-based selling system. Do NOT use for a single specific signal type (use the dedicated sub-skill instead).