cspoerer62
- 18 skills
- 0 followers
- 6 hours ago last updated
- ▌ Brand And Design System · cspoerer62Turn design from a taste argument into a repeatable decision — pick a named aesthetic family, then derive tokens (type scale, color, spacing, radius, motion) and hold every artifact to them. Use before building any page, deck, image, or video so output is consistent. Triggers on "design", "brand", "logo", "colors", "font", "style", "make it look good", "design system", "does this look right".
- ▌ Lead Sourcing At Scale · cspoerer62Build a target-customer list from public and licensed sources — ICP definition, source selection, enrichment, verification, and scoring — without breaking any platform's ToS. Use before any outreach, and whenever "who should we sell to" is unanswered. Triggers on "find customers", "lead list", "prospects", "ICP", "target list", "who should we sell to", "scrape", "build a list", "find their email".
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- ▌ First Principles Business Model · cspoerer62Reduce any business, offer, or product idea to its irreducible parts — who pays, why now, what it costs to deliver, and what must be true for it to work — then rebuild only what survives. Use when evaluating a new business idea, choosing what to build for Carl, designing an offer, or when a plan has grown complicated without becoming clearer. Triggers on "business model", "how does this make money", "viable", "what should we build", "is there a business here".
- ▌ Offer Design · cspoerer62Turn a capability into a priced offer a specific buyer can say yes to — with the promise, the mechanism, the price, the risk reversal, and the proof. Use when deciding how to package and price anything we sell, when a buyer says "interesting but not now", or when converting a service into a product. Triggers on "what do we charge", "package this", "how do we sell it", "make it an offer", "guarantee", "tiers", "proposal".
- ▌ Web Page Build · cspoerer62Build a landing or marketing page that converts — message hierarchy, section order, copy rules, technical baseline, accessibility, and the measurement loop. Use for any page whose job is to get a visitor to act. Triggers on "landing page", "website", "build a page", "homepage", "our site", "conversion", "sign-up page", "web page".
- ▌ Image Generation · cspoerer62Produce images and artwork that serve a business purpose — prompt construction, model choice, brand conformance, licensing, and when NOT to generate. Use for hero images, illustrations, social assets, ad creative, icons, diagrams. Triggers on "image", "picture", "artwork", "illustration", "graphic", "hero image", "make a logo", "social image", "ad creative", "thumbnail".
- ▌ Video Production · cspoerer62Plan and produce business video that serves a goal — format choice, script structure, the retention rules, production paths (screen capture, code-driven, generative), and distribution. Use for demos, explainers, ads, social clips, onboarding. Triggers on "video", "make a video", "demo", "explainer", "reel", "short", "ad creative", "screencast", "youtube", "tiktok".
- ▌ Unit Economics · cspoerer62Compute CAC, LTV, payback period, contribution margin, and the break-even conditions for any offer, channel, or campaign before time or money is spent on it. Use whenever a plan involves acquiring customers, pricing anything, spending on ads or outreach, or judging whether a channel "works". Triggers on "is this profitable", "will this pay for itself", "CAC", "LTV", "ROI", "break-even", "how many customers do we need", "ad budget".
- ▌ Outbound Sequences · cspoerer62Write cold outreach that gets replies — message structure, the 4-touch cadence, personalization that scales, channel choice, and the metrics that decide whether to iterate or kill. Use after sales/outbound-compliance has passed, for any first-contact message on any channel. Triggers on "cold email", "sequence", "follow up", "outreach message", "subject line", "DM", "cadence", "they didn't reply".
- ▌ Opportunity Scan · cspoerer62Systematically sweep the web for real, priced, reachable business demand instead of "ideas". Use when asked to find opportunities, find something to sell, find a new market, or find work worth doing, and when deciding what to build next. Triggers on "find opportunities", "what should we sell", "look for gaps", "where's the money", "new market", "what's hot", "scan for ideas".
- ▌ Outbound Compliance · cspoerer62The gate that must be passed before any cold outreach is sent, and before any lead list is built. Covers CAN-SPAM, GDPR/PECR, CASL, consent basis, suppression, sending-domain hygiene, and what data may be collected about a person at all. Use before writing a sequence, before sourcing leads, and before asking a human to press send. Triggers on "cold email", "outreach", "send", "lead list", "scrape", "prospect", "unsubscribe", "GDPR", "opt-in", "buy a list", "find their email".
- ▌ Decision Quality · cspoerer62Run a decision through a pre-decision checklist before committing time, money, or reputation to it. Use when choosing between options, when about to start a project or a build, when asked "should we do X", when sizing a bet, or whenever a plan is about to become irreversible. Triggers on "should we", "which option", "worth it", "go/no-go", "decide", "prioritize", "what first".
- ▌ Evidence Grading · cspoerer62Grade every factual claim by source class (A–E) before it is allowed to support a decision. Use whenever a plan, finding, opportunity, lead list, market claim, or recommendation depends on a fact pulled from the web, a document, or memory. Also use before calling surface_finding — nothing goes out ungraded. Triggers on "is this true", "how confident are we", "source", "verify", "the data says", "studies show", "I read that", and any number quoted without an N.
- ▌ Experiment Engine · cspoerer62Run growth as a queue of cheap, pre-registered, time-boxed experiments with written kill criteria instead of one big bet. Use for any uncertainty about demand, pricing, messaging, channel, or design, and whenever deciding what to work on next. Triggers on "test this", "should we try", "growth", "which channel", "A/B", "what next", "prioritize experiments", "learn fast".
- ▌ Pipeline And Closing · cspoerer62Run a sales pipeline end to end — stage definitions, qualification, discovery, objections, and closing — without a CRM. Use for any conversation with a potential buyer, for deciding who to spend time on, and for moving a "maybe" to a decision. Triggers on "follow up with", "they went quiet", "how do I close", "discovery call", "qualify", "pipeline", "objection", "quote", "proposal".
- ▌ Premortem Red Team · cspoerer62Assume the plan has already failed and work backwards to the cause, before committing. Use on any plan, offer, launch, campaign, build, or deal that involves real time or money, and on any plan another agent produced. Also use as the adversarial pass on my own reasoning. Triggers on "what could go wrong", "risk", "premortem", "red team", "stress test", "before we launch", "review this plan".
- ▌ Competitor Teardown · cspoerer62Analyze a competitor from public evidence into a decision — positioning, pricing, ICP, go-to-market, weaknesses, and the wedge available to us. Use before entering a market, before pricing, and before writing a landing page. Triggers on "competitors", "who else does this", "how do they price", "differentiate", "market landscape", "are we too late", "competitive analysis".