Belief Building · elliotfiske bundle Write marketing or sales copy (website copy, an App Store or product listing, an ad, a landing page, an email) using the "belief building" method from Tiago Forte's *Simple Marketing for Smart People*: map what the reader already believes when they arrive, find the false or missing belief most likely to block the sale, and force every claim to carry proof before drafting any copy. Works from a blank page — existing copy for the surface is an optional reference input, not a requirement. Use whenever writing or revising marketing/sales copy, figuring out messaging for a product or feature, asking "what should this page say" or "why isn't this landing", or mentioning belief building, claim and proof, or awareness/consideration/decision — even without naming this process explicitly. Prefer this over drafting copy directly.
